A data profile of the people who buy, follow and care about Factory in Spain — modelled from more than twelve digital signal sources. Factory has an estimated audience of 3,875,428 people in Spain.
Factory has an estimated audience of 3,875,428 people in Spain. 50.8% are female, 49.2% are male, average age 45.6. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Home improvement, Outlet store.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (1.72× the country average).
Demographically, the Factory audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Factory fan in Spain is balanced, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Factory profile in Spain.
50.8% are female, 49.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 45.6 |
| Estimated audience size | 3,875,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Factory audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 3.66× | ||
| 02 | Outlet store | Shopping | 3.29× | ||
| 03 | Satire | Literature | 3.26× | ||
| 04 | Refrigerator | Home & Garden | 3.20× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.03× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 2.91× | ||
| 07 | Political science | Business & Career | 2.50× | ||
| 08 | Genetics | Kids & Family | 2.13× | ||
| 09 | Volunteering | Politics & Society | 2.10× | ||
| 10 | Innovation | Business & Career | 1.84× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Mango | Shopping | 1.79× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 14 | Nonprofit organization | Politics & Society | 1.72× | ||
| 15 | Distilled beverage | Food & Beverages | 1.67× | ||
| 16 | MSN | News | 1.63× | ||
| 17 | Take-out | Food & Beverages | 1.60× | ||
| 18 | Julio Iglesias | Music & Radio | 1.59× | ||
| 19 | Home Appliances | Home & Garden | 1.58× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.65× | |
| Quality Awareness | PREMIUM | 1.62× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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