Factory Audience in Germany
Factory has an estimated audience of 4,399,069 people in Germany. 40.3% are female, 59.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Google Maps, Satire, IKEA.
The average Factory fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Google Maps, with strongest over-indexing on Tagesschau (2.55× the country average). Demographically, the Factory audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Factory fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 39.1 |
| Estimated audience size | 4,399,069 |
Audience persona
The typical Factory fan in Germany is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,739,749 | 1.81× |
| Bayern | 552,477 | 0.78× |
| Baden-Württemberg | 456,188 | 0.76× |
| Sachsen-Anhalt | 382,744 | 3.36× |
| Hessen | 353,261 | 1.05× |
| Niedersachsen | 301,563 | 0.71× |
| Berlin | 270,290 | 1.37× |
| Sachsen | 148,836 | 0.69× |
| Rheinland-Pfalz | 139,556 | 0.63× |
| Schleswig-Holstein | 103,658 | 0.66× |
| Brandenburg | 97,510 | 0.71× |
| Hamburg | 95,356 | 0.96× |
| Thüringen | 65,129 | 0.58× |
| Mecklenburg-Vorpommern | 38,034 | 0.45× |
| Bremen | 33,781 | 0.9× |
| Saarland | 31,037 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.55× | Movies & TV |
| Transfermarkt | 2.82× | Sports |
| Google Maps | 2.52× | Internet & Social Media |
| Satire | 3.49× | Literature |
| IKEA | 1.64× | Home & Garden |
| Dairy | 3.87× | Food & Beverages |
| Automobiles | 1.5× | Cars & Mobility |
| Headphones | 3.77× | Technology & Electronics |
| Chocolate cake | 3.81× | Food & Beverages |
| Freeware | 1.73× | Technology & Electronics |
| Carpentry | 2.44× | Home & Garden |
| Electric guitar | 2.63× | Music & Radio |
| Logistics | 2.17× | Business & Career |
| Westdeutscher Rundfunk | 2.08× | Movies & TV |
| Makeup brush | 3.29× | Beauty & Wellness |
| Pillow | 2.64× | Home & Garden |
| German television comedy | 3.1× | Movies & TV |
| Cat food | 1.92× | Pets & Animals |
| Danish design | 2.16× | Home & Garden |
| Ornamental plant | 1.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.44 |
| Sports Activity | POWER | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Creativity | OPEN | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
See Factory audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Factory have in Germany?
Factory has an estimated audience of 4,399,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Factory fans?
40.3% of Factory fans are female, 59.7% are male, with an average age of 39.1 years.
Which brands do Factory fans like most?
Factory fans show strongest brand affinity for Tagesschau (2.55×), Transfermarkt (2.82×), and Google Maps (2.52×) over the country average.
Where do Factory fans live in Germany?
Factory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,739,749), Bayern (reach 552,477), and Baden-Württemberg (reach 456,188). These three regions account for the largest share of the active audience.
What other brands do Factory fans also like?
Beyond Factory itself, the audience over-indexes on Transfermarkt (2.82×), Google Maps (2.52×), Satire (3.49×), and IKEA (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.