A data profile of the people who buy, follow and care about Factory in United Kingdom — modelled from more than twelve digital signal sources. Factory has an estimated audience of 6,125,322 people in United Kingdom.
The average Factory fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North East.
Top brand affinities include Wikipedia, Mobile home, Refrigerator, with strongest over-indexing on Wikipedia (2.52× the country average).
Demographically, the Factory audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Factory fan in United Kingdom is balanced, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Factory profile in United Kingdom.
53.3% are female, 46.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.9 |
| Estimated audience size | 6,125,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Factory audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
Where the Factory audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~600K | 2.31× | |
| 02 | England | ~4.5M | 1.71× | |
| 03 | West Midlands | ~300K | 1.19× | |
| 04 | Yorkshire and the Humber | ~500K | 1.06× | |
| 05 | Wales | ~300K | 0.94× | |
| 06 | South East | ~600K | 0.79× | |
| 07 | East Midlands | ~300K | 0.79× | |
| 08 | Northern Ireland | ~100K | 0.77× | |
| 09 | East of England | ~400K | 0.72× | |
| 10 | South West | ~400K | 0.71× | |
| 11 | Scotland | ~400K | 0.67× | |
| 12 | North West | ~400K | 0.57× |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 3.38× | ||
| 02 | Mobile home | Cars & Mobility | 2.88× | ||
| 03 | Mineral water | Food & Beverages | 2.61× | ||
| 04 | Wikipedia | Internet & Social Media | 2.52× | ||
| 05 | Forestry | Home & Garden | 2.46× | ||
| 06 | Political science | Business & Career | 2.37× | ||
| 07 | Cappuccino | Food & Beverages | 2.31× | ||
| 08 | Refrigerator | Home & Garden | 2.28× | ||
| 09 | Risk management | Business & Career | 2.22× | ||
| 10 | Esso | Cars & Mobility | 2.16× | ||
| 11 | Ornamental plant | Home & Garden | 2.02× | ||
| 12 | HVAC | Home & Garden | 1.88× | ||
| 13 | Satire | Literature | 1.70× | ||
| 14 | Internet & Social Media | 1.66× | |||
| 15 | Hobby | Home & Garden | 1.59× | ||
| 16 | Google Maps | Internet & Social Media | 1.58× | ||
| 17 | Betfair | Games | 1.58× | ||
| 18 | Politics | Politics & Society | 1.54× | ||
| 19 | William Hill (bookmaker) | Games | 1.51× | ||
| 20 | Volunteering | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Community Orientation | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Factory has an estimated audience of 6,125,322 people in United Kingdom, concentrated in England and South East.
53.3% of Factory fans are female, 46.7% are male, with an average age of 44.9 years.
Factory fans show strongest brand affinity for Wikipedia (2.52×), Mobile home (2.88×), and Refrigerator (2.28×) over the country average.
Factory fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~600K), and North East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Factory itself, the audience over-indexes on Mobile home (2.88×), Refrigerator (2.28×), Hobby (1.59×), and Politics (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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