A data profile of the people who buy, follow and care about Cappuccino in United Kingdom — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 4,099,422 people in United Kingdom.
The average Cappuccino fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, Scotland.
Top brand affinities include Flat white, Latte, Coffee culture, with strongest over-indexing on Flat white (15.63× the country average).
Demographically, the Cappuccino audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cappuccino fan in United Kingdom is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Flat white.
The key figures that characterise the Cappuccino profile in United Kingdom.
65.3% are female, 34.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.2 |
| Estimated audience size | 4,099,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Cappuccino audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 10.1% |
| China | 5.9% |
Where the Cappuccino audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~700K | 1.83× | |
| 02 | Greater London | ~700K | 1.30× | |
| 03 | North West | ~600K | 1.27× | |
| 04 | South West | ~400K | 1.09× | |
| 05 | East of England | ~400K | 1.05× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | South East | ~500K | 0.99× | |
| 08 | North East | ~100K | 0.85× | |
| 09 | Northern Ireland | ~100K | 0.84× | |
| 10 | Yorkshire and the Humber | ~200K | 0.75× | |
| 11 | West Midlands | ~100K | 0.71× | |
| 12 | Wales | ~200K | 0.69× | |
| 13 | England | ~2.5M | 0.67× |
The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flat white | Food & Beverages | 15.63× | ||
| 02 | Latte | Food & Beverages | 8.46× | ||
| 03 | Coffee culture | Food & Beverages | 7.36× | ||
| 04 | Espresso | Food & Beverages | 6.94× | ||
| 05 | Caffè Nero | Food & Beverages | 4.95× | ||
| 06 | Community centre | Politics & Society | 4.22× | ||
| 07 | Household goods | Home & Garden | 3.62× | ||
| 08 | Home Bargains | Shopping | 3.30× | ||
| 09 | Refrigerator | Home & Garden | 3.19× | ||
| 10 | Matalan | Shopping | 3.16× | ||
| 11 | Lodging | Travel & Leisure | 2.84× | ||
| 12 | Household | Home & Garden | 2.80× | ||
| 13 | Customer service | Business & Career | 2.77× | ||
| 14 | Dunelm | Home & Garden | 2.68× | ||
| 15 | Hotels | Travel & Leisure | 2.26× | ||
| 16 | England | Travel & Leisure | 2.26× | ||
| 17 | Cuisine | Food & Beverages | 2.04× | ||
| 18 | Alcoholic beverages | Food & Beverages | 2.00× | ||
| 19 | London | Travel & Leisure | 1.81× | ||
| 20 | Photography | Arts & Culture | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.38× | |
| Convenience Orientation | PREMIUM | 1.95× | |
| Mindfulness | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.00× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Quality Awareness | PREMIUM | 1.02× |
Cappuccino has an estimated audience of 4,099,422 people in United Kingdom, concentrated in England and Greater London.
65.3% of Cappuccino fans are female, 34.7% are male, with an average age of 43.2 years.
Cappuccino fans show strongest brand affinity for Flat white (15.63×), Latte (8.46×), and Coffee culture (7.36×) over the country average.
Cappuccino fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~700K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cappuccino itself, the audience over-indexes on Latte (8.46×), Coffee culture (7.36×), Espresso (6.94×), and Home Bargains (3.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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