Cappuccino Audience in Germany
Cappuccino has an estimated audience of 3,420,253 people in Germany. 62.9% are female, 37.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Iced coffee, Specialty coffee, Coffee culture, Food, Latte.
The average Cappuccino fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Iced coffee, Specialty coffee, Coffee culture, with strongest over-indexing on Iced coffee (10.5× the country average). Demographically, the Cappuccino audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Cappuccino fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.7 |
| Estimated audience size | 3,420,253 |
Audience persona
The typical Cappuccino fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Iced coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 807,622 | 1.08× |
| Bayern | 678,949 | 1.23× |
| Baden-Württemberg | 495,403 | 1.06× |
| Niedersachsen | 380,932 | 1.15× |
| Hessen | 310,413 | 1.19× |
| Berlin | 219,996 | 1.44× |
| Rheinland-Pfalz | 168,780 | 0.98× |
| Schleswig-Holstein | 112,703 | 0.92× |
| Sachsen | 99,568 | 0.59× |
| Hamburg | 97,451 | 1.26× |
| Brandenburg | 95,150 | 0.9× |
| Sachsen-Anhalt | 73,357 | 0.83× |
| Thüringen | 72,112 | 0.83× |
| Mecklenburg-Vorpommern | 54,583 | 0.84× |
| Saarland | 33,869 | 0.81× |
| Bremen | 26,225 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iced coffee | 10.5× | Food & Beverages |
| Specialty coffee | 8.72× | Food & Beverages |
| Coffee culture | 5.96× | Food & Beverages |
| Food | 1.76× | Food & Beverages |
| Latte | 6.65× | Food & Beverages |
| Outdoor recreation | 1.66× | Sports |
| Flat white | 10.41× | Food & Beverages |
| Espresso | 4.23× | Food & Beverages |
| Shopping | 1.55× | Shopping |
| Beauty | 1.62× | Beauty & Wellness |
| Design | 1.58× | Home & Garden |
| Tagesschau | 1.71× | Movies & TV |
| Coffee roasting | 6.7× | Food & Beverages |
| Coffee bean | 3.98× | Food & Beverages |
| Coffee lovers | 8.52× | Food & Beverages |
| McCafé | 6.29× | Food & Beverages |
| Coffeemaker | 4.19× | Home & Garden |
| Arabic coffee | 6.41× | Food & Beverages |
| Landscape design | 2.8× | Business & Career |
| Cookbook | 2.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.65 |
| Indulgence | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 10.1% |
| China | 5.9% |
See Cappuccino audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Cappuccino have in Germany?
Cappuccino has an estimated audience of 3,420,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cappuccino fans?
62.9% of Cappuccino fans are female, 37.1% are male, with an average age of 41.7 years.
Which brands do Cappuccino fans like most?
Cappuccino fans show strongest brand affinity for Iced coffee (10.5×), Specialty coffee (8.72×), and Coffee culture (5.96×) over the country average.
Where do Cappuccino fans live in Germany?
Cappuccino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 807,622), Bayern (reach 678,949), and Baden-Württemberg (reach 495,403). These three regions account for the largest share of the active audience.
What other brands do Cappuccino fans also like?
Beyond Cappuccino itself, the audience over-indexes on Specialty coffee (8.72×), Coffee culture (5.96×), Food (1.76×), and Latte (6.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.