Rascasse Audience Intelligence

Coffeemaker Audience in Germany

A data profile of the people who buy, follow and care about Coffeemaker in Germany — modelled from more than twelve digital signal sources. Coffeemaker has an estimated audience of 2,786,212 people in Germany.

#1409among Topic in Germany#195in Home & Garden

The average Coffeemaker fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Specialty coffee, Starbucks, Espresso, with strongest over-indexing on Specialty coffee (18.33× the country average).

Demographically, the Coffeemaker audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffeemaker fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Specialty coffee.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffeemaker profile in Germany.

Audience size
2.8M
in Germany
Gender
57.6%♀
42.4% male
Age
40.4
average years
Country rank
#2331
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffeemaker fans

57.6% are female, 42.4% are male, average age 40.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Coffeemaker audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age40.4
Estimated audience size2,786,212
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Coffeemaker audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Coffeemaker audience comes from Germany.

Worldwide audience distribution share by country for Coffeemaker
CountryShare
Japan11.3%
United States9.5%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffeemaker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffeemaker fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.21×
02Bayern~500K1.09×
03Baden-Württemberg~400K1.09×
04Niedersachsen~300K1.07×
05Hessen~200K1.05×
06Sachsen~100K1.05×
07Sachsen-Anhalt~80K1.05×
08Schleswig-Holstein~100K0.99×
09Hamburg~60K0.99×
10Thüringen~70K0.98×
11Saarland~30K0.95×
12Bremen~20K0.95×
13Mecklenburg-Vorpommern~50K0.94×
14Berlin~100K0.92×
15Brandenburg~80K0.92×
16Rheinland-Pfalz~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Coffeemaker, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffeemaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffeemaker audience
#·InterestCategoryAffinity×
01Specialty coffeeFood & Beverages18.33×
02Arabic coffeeFood & Beverages11.76×
03NescaféFood & Beverages8.93×
04Coffee roastingFood & Beverages7.15×
05StarbucksFood & Beverages6.45×
06EspressoFood & Beverages5.97×
07D&RTechnology & Electronics5.84×
08NespressoFood & Beverages5.63×
09Espresso machineHome & Garden5.50×
10CappuccinoFood & Beverages4.19×
11Crime fictionLiterature3.88×
12Unique GiftsShopping3.50×
13HugendubelShopping3.30×
14SkyscannerTravel & Leisure2.82×
15PastryFood & Beverages2.71×
16Google MapsInternet & Social Media2.13×
17CoffeehousesFood & Beverages2.13×
18Fast foodFood & Beverages1.87×
19Netto Marken-DiscountShopping1.81×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffeemaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffeemaker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.07×
Design AffinityPREMIUM1.68×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffeemaker audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY1.00×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffeemaker have in Germany?

Coffeemaker has an estimated audience of 2,786,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coffeemaker fans?

57.6% of Coffeemaker fans are female, 42.4% are male, with an average age of 40.4 years.

03

Which brands do Coffeemaker fans like most?

Coffeemaker fans show strongest brand affinity for Specialty coffee (18.33×), Starbucks (6.45×), and Espresso (5.97×) over the country average.

04

Where do Coffeemaker fans live in Germany?

Coffeemaker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coffeemaker fans also like?

Beyond Coffeemaker itself, the audience over-indexes on Starbucks (6.45×), Espresso (5.97×), Arabic coffee (11.76×), and Hugendubel (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Coffeemaker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffeemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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