Coffeemaker Audience in Germany
Coffeemaker has an estimated audience of 2,786,212 people in Germany. 57.6% are female, 42.4% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Specialty coffee, Starbucks, Arabic coffee, Espresso, Spiegel Online.
The average Coffeemaker fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Specialty coffee, Starbucks, Arabic coffee, with strongest over-indexing on Specialty coffee (15.98× the country average). Demographically, the Coffeemaker audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Coffeemaker fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.4 |
| Estimated audience size | 2,786,212 |
Audience persona
The typical Coffeemaker fan in Germany is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Specialty coffee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 761,760 | 1.25× |
| Bayern | 490,495 | 1.1× |
| Baden-Württemberg | 426,587 | 1.12× |
| Niedersachsen | 290,411 | 1.07× |
| Hessen | 229,146 | 1.08× |
| Sachsen | 147,870 | 1.08× |
| Berlin | 120,373 | 0.97× |
| Schleswig-Holstein | 98,900 | 0.99× |
| Rheinland-Pfalz | 85,788 | 0.61× |
| Brandenburg | 79,725 | 0.92× |
| Sachsen-Anhalt | 75,751 | 1.05× |
| Thüringen | 69,305 | 0.98× |
| Hamburg | 63,850 | 1.01× |
| Mecklenburg-Vorpommern | 49,064 | 0.92× |
| Saarland | 30,821 | 0.9× |
| Bremen | 22,493 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Specialty coffee | 15.98× | Food & Beverages |
| Starbucks | 5.93× | Food & Beverages |
| Arabic coffee | 11.6× | Food & Beverages |
| Espresso | 5.38× | Food & Beverages |
| Spiegel Online | 2.36× | News |
| Coffee roasting | 7.82× | Food & Beverages |
| Do it yourself (DIY) | 2.2× | Home & Garden |
| ICloud | 4.64× | Technology & Electronics |
| Ice cream | 4.79× | Food & Beverages |
| Tagesschau | 1.67× | Movies & TV |
| Google Maps | 2.14× | Internet & Social Media |
| Airbnb | 2× | Travel & Leisure |
| Local food | 2.71× | Food & Beverages |
| Fast food | 2.31× | Food & Beverages |
| Netto Marken-Discount | 1.8× | Shopping |
| Coffeehouses | 2.28× | Food & Beverages |
| Primark | 2.3× | Shopping |
| Kurdistan | 7.34× | Travel & Leisure |
| Renovation | 2.33× | Home & Garden |
| Shawl | 5.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Design Affinity | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.78 |
| Indulgence | JOY | 1.72 |
| Sports Activity | POWER | 1.72 |
| Healthy Lifestyle | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.3% |
| United States | 9.5% |
| China | 6.1% |
See Coffeemaker audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffeemaker have in Germany?
Coffeemaker has an estimated audience of 2,786,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coffeemaker fans?
57.6% of Coffeemaker fans are female, 42.4% are male, with an average age of 40.4 years.
Which brands do Coffeemaker fans like most?
Coffeemaker fans show strongest brand affinity for Specialty coffee (15.98×), Starbucks (5.93×), and Arabic coffee (11.6×) over the country average.
Where do Coffeemaker fans live in Germany?
Coffeemaker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 761,760), Bayern (reach 490,495), and Baden-Württemberg (reach 426,587). These three regions account for the largest share of the active audience.
What other brands do Coffeemaker fans also like?
Beyond Coffeemaker itself, the audience over-indexes on Starbucks (5.93×), Arabic coffee (11.6×), Espresso (5.38×), and Spiegel Online (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffeemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.