Nescafé Audience in Germany
Nescafé has an estimated audience of 437,535 people in Germany. 62.0% are female, 38.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Hahn, Sunday Natural, Bauhaus, Aperol Spritz, Smeg (appliances).
The average Nescafé fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Hahn, Sunday Natural, Bauhaus, with strongest over-indexing on Peter Hahn (19.3× the country average). Demographically, the Nescafé audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Nescafé fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 39.0 |
| Estimated audience size | 437,535 |
Audience persona
The typical Nescafé fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Peter Hahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,702 | 1.33× |
| Bayern | 85,287 | 1.21× |
| Baden-Württemberg | 79,784 | 1.34× |
| Hessen | 52,926 | 1.59× |
| Niedersachsen | 43,366 | 1.02× |
| Berlin | 24,584 | 1.26× |
| Sachsen | 16,339 | 0.76× |
| Schleswig-Holstein | 14,758 | 0.94× |
| Rheinland-Pfalz | 13,640 | 0.62× |
| Hamburg | 13,196 | 1.33× |
| Brandenburg | 9,977 | 0.74× |
| Sachsen-Anhalt | 7,295 | 0.64× |
| Thüringen | 7,218 | 0.65× |
| Mecklenburg-Vorpommern | 5,392 | 0.65× |
| Saarland | 4,508 | 0.84× |
| Bremen | 4,057 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Hahn | 19.3× | Fashion & Accessoires |
| Sunday Natural | 12.35× | Health |
| Bauhaus | 5.78× | Shopping |
| Aperol Spritz | 20.87× | Food & Beverages |
| Smeg (appliances) | 19.05× | Home & Garden |
| Neff GmbH | 47.55× | Home & Garden |
| Arabic coffee | 17.69× | Food & Beverages |
| Espresso machine | 13.78× | Home & Garden |
| Coffee roasting | 14.5× | Food & Beverages |
| Mocaccino | 28.21× | Food & Beverages |
| Moulinex | 52.84× | Home & Garden |
| TK Maxx | 4.74× | Shopping |
| Grinch | 13.21× | Movies & TV |
| Microwave oven | 9.36× | Home & Garden |
| Nespresso | 11.62× | Food & Beverages |
| Coffeemaker | 8.93× | Home & Garden |
| Campari | 22.37× | Food & Beverages |
| Small appliance | 12.98× | Technology & Electronics |
| Dolce Gusto | 17.69× | Food & Beverages |
| Coffee preparation | 7.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| Urban Lifestyle | OPEN | 1.63 |
| Indulgence | JOY | 1.62 |
| Design Affinity | PREMIUM | 1.6 |
| Travelling | THRILL | 1.57 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 7.6% |
| United States | 7.5% |
| Mexico | 6.2% |
See Nescafé audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Nescafé have in Germany?
Nescafé has an estimated audience of 437,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nescafé fans?
62.0% of Nescafé fans are female, 38.0% are male, with an average age of 39.0 years.
Which brands do Nescafé fans like most?
Nescafé fans show strongest brand affinity for Peter Hahn (19.3×), Sunday Natural (12.35×), and Bauhaus (5.78×) over the country average.
Where do Nescafé fans live in Germany?
Nescafé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,702), Bayern (reach 85,287), and Baden-Württemberg (reach 79,784). These three regions account for the largest share of the active audience.
What other brands do Nescafé fans also like?
Beyond Nescafé itself, the audience over-indexes on Sunday Natural (12.35×), Bauhaus (5.78×), Aperol Spritz (20.87×), and Smeg (appliances) (19.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nescafé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.