Small appliance Audience in Germany
Small appliance has an estimated audience of 1,044,142 people in Germany. 67.4% are female, 32.6% are male, average age 40.7. Top regions: Brandenburg, Bayern, Niedersachsen. Top brand affinities: Artistic inspiration, Mothercare, CAC 40, Pillow, Saving.
The average Small appliance fan in Germany is 40.7 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Bayern, Niedersachsen. Top brand affinities include Artistic inspiration, Mothercare, CAC 40, with strongest over-indexing on Artistic inspiration (2.71× the country average). Demographically, the Small appliance audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Small appliance fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 40.7 |
| Estimated audience size | 1,044,142 |
Audience persona
The typical Small appliance fan in Germany is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 68,438 | 2.11× |
| Bayern | 67,972 | 0.4× |
| Niedersachsen | 67,616 | 0.67× |
| Nordrhein-Westfalen | 65,487 | 0.29× |
| Baden-Württemberg | 61,960 | 0.43× |
| Rheinland-Pfalz | 61,797 | 1.18× |
| Sachsen | 56,937 | 1.11× |
| Schleswig-Holstein | 55,646 | 1.48× |
| Hessen | 51,880 | 0.65× |
| Berlin | 44,462 | 0.95× |
| Sachsen-Anhalt | 43,923 | 1.62× |
| Thüringen | 37,688 | 1.42× |
| Hamburg | 37,211 | 1.58× |
| Mecklenburg-Vorpommern | 25,754 | 1.29× |
| Saarland | 19,201 | 1.5× |
| Bremen | 12,562 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.71× | Arts & Culture |
| Mothercare | 2.74× | Kids & Family |
| CAC 40 | 1.81× | Business & Career |
| Pillow | 1.65× | Home & Garden |
| Saving | 1.57× | Business & Career |
| Este, Veneto | 2.51× | Travel & Leisure |
| Natural rubber | 2.16× | Cars & Mobility |
| Metamorphoses | 3.04× | Literature |
| Eindhoven | 1.6× | Travel & Leisure |
| Video izle | 2.41× | |
| International University of Business Agriculture and Technology | 3.53× | Business & Career |
| MK | 1.9× | Music & Radio |
| Islamism | 3.56× | Politics & Society |
| Bank account | 1.76× | Business & Career |
| Women's empowerment | 2.19× | Politics & Society |
| Emmaljunga | 9.3× | Kids & Family |
| Esra Erol | 3× | Movies & TV |
| Nationality | 1.56× | Politics & Society |
| Redemption (theology) | 12.62× | Politics & Society |
| Peugeot 308 | 1.9× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.98 |
| Convenience Orientation | PREMIUM | 1.82 |
| Indulgence | JOY | 1.73 |
| DIY Mentality | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 11.4% |
| Germany | 7.6% |
See Small appliance audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Small appliance have in Germany?
Small appliance has an estimated audience of 1,044,142 people in Germany, concentrated in Brandenburg and Bayern.
What is the gender split and age of Small appliance fans?
67.4% of Small appliance fans are female, 32.6% are male, with an average age of 40.7 years.
Which brands do Small appliance fans like most?
Small appliance fans show strongest brand affinity for Artistic inspiration (2.71×), Mothercare (2.74×), and CAC 40 (1.81×) over the country average.
Where do Small appliance fans live in Germany?
Small appliance fans in Germany are most concentrated in Brandenburg (reach 68,438), Bayern (reach 67,972), and Niedersachsen (reach 67,616). These three regions account for the largest share of the active audience.
What other brands do Small appliance fans also like?
Beyond Small appliance itself, the audience over-indexes on Mothercare (2.74×), CAC 40 (1.81×), Pillow (1.65×), and Saving (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small appliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.