Small appliance Audience in United States

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Small appliance has an estimated audience of 3,457,808 people in United States. 70.8% are female, 29.2% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Customer satisfaction, Lowe's, Smart TV, FC Bayern Munich, Home cinema.

The average Small appliance fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Customer satisfaction, Lowe's, Smart TV, with strongest over-indexing on Customer satisfaction (10.11× the country average). Demographically, the Small appliance audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Small appliance fans

Demographic split for Small appliance audience in United States
MetricValue
Female70.8%
Male29.2%
Average age46.0
Estimated audience size3,457,808

Audience persona

The typical Small appliance fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Customer satisfaction.

Top regions in United States

Top regions ranked by reach for Small appliance in United States
RegionReachAffinity
California351,9120.93×
Texas260,5670.88×
Florida227,3490.97×
New York209,1911.08×
Ohio111,5311.05×
Pennsylvania106,6440.92×
Illinois100,0260.87×
Michigan95,1671.05×
Georgia92,0360.86×
North Carolina90,3890.87×
Washington87,8411.27×
Virginia76,2590.91×
New Jersey72,0880.82×
Tennessee71,1421.03×
Massachusetts65,5710.96×
Indiana63,6581.01×
Arizona57,7350.82×
Missouri54,9860.99×
Wisconsin48,9080.94×
South Carolina48,5600.93×
Kentucky44,3601.02×
Maryland44,0800.74×
Alabama43,8720.91×
Colorado43,4590.8×
Louisiana43,1200.97×
Minnesota42,2880.85×
Oregon39,7111×
Oklahoma35,2760.92×
Arkansas34,0671.2×
Utah29,9710.97×
Connecticut29,2540.84×
Kansas26,6610.98×
Mississippi24,8130.87×
Nevada23,0920.69×
Iowa22,8610.8×
West Virginia17,6911.1×
Nebraska17,2791×
New Mexico17,1880.99×
North Dakota17,1262.41×
Idaho14,6170.84×
Hawaii11,4990.77×
Alaska11,1501.51×
New Hampshire10,7410.79×
Montana10,5301.1×
Rhode Island9,6300.87×
Maine9,6250.78×
South Dakota9,5941.2×
Vermont9,4721.56×
Wyoming9,0381.76×
Washington, District of Columbia8,1430.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small appliance audience
BrandAffinityCategory
Customer satisfaction10.11×Business & Career
Lowe's3.14×Shopping
Smart TV6.35×Technology & Electronics
FC Bayern Munich4.63×Sports
Home cinema7.28×Technology & Electronics
Computer hardware3.32×Technology & Electronics
Dishwasher5.13×Home & Garden
Dollar General2.07×Shopping
Slow cooker4.16×Food & Beverages
Real property2.76×Home & Garden
Renovation2.16×Home & Garden
Target Corporation1.73×Shopping
J. C. Penney2.4×Shopping
Take-out2.27×Food & Beverages
Buffalo Bills2.71×Sports
Tefal26.58×Home & Garden
Texas Roadhouse1.76×Food & Beverages
Livemusic2.35×Music & Radio
Tampa Bay Buccaneers3.39×Sports
Menards2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small appliance audience
TraitClusterScore
DIY MentalityTHRILL2.06
Family OrientationCONSERVATISM1.54
Luxury OrientationPREMIUM1.45
Convenience OrientationPREMIUM1.38
IndulgenceJOY1.29
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Small appliance
CountryShare
United States25.3%
United Kingdom11.4%
Germany7.6%

See Small appliance audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Small appliance have in United States?

Small appliance has an estimated audience of 3,457,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Small appliance fans?

70.8% of Small appliance fans are female, 29.2% are male, with an average age of 46.0 years.

Which brands do Small appliance fans like most?

Small appliance fans show strongest brand affinity for Customer satisfaction (10.11×), Lowe's (3.14×), and Smart TV (6.35×) over the country average.

Where do Small appliance fans live in United States?

Small appliance fans in United States are most concentrated in California (reach 351,912), Texas (reach 260,567), and Florida (reach 227,349). These three regions account for the largest share of the active audience.

What other brands do Small appliance fans also like?

Beyond Small appliance itself, the audience over-indexes on Lowe's (3.14×), Smart TV (6.35×), FC Bayern Munich (4.63×), and Home cinema (7.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small appliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.