Rascasse Audience Intelligence

Small appliance Audience in United States

A data profile of the people who buy, follow and care about Small appliance in United States — modelled from more than twelve digital signal sources. Small appliance has an estimated audience of 3,457,808 people in United States.

#4700among Topic in United States#368in Technology & Electronics

The average Small appliance fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Customer satisfaction, Tefal, Home cinema, with strongest over-indexing on Customer satisfaction (6.99× the country average).

Demographically, the Small appliance audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small appliance fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Customer satisfaction.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small appliance profile in United States.

Audience size
3.5M
in United States
Gender
70.8%♀
29.2% male
Age
46.0
average years
Country rank
#9126
Topic in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small appliance fans

70.8% are female, 29.2% are male, average age 46.0.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Small appliance audience in United States
MetricValue
Female70.8%
Male29.2%
Average age46.0
Estimated audience size3,457,808
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Small appliance audience in United States
Age bracketShare%
16-197%
20-2912%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Small appliance audience comes from United States.

Worldwide audience distribution share by country for Small appliance
CountryShare
United States25.3%
United Kingdom11.4%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small appliance audience in United States is strongest.

Fig. 05

Top regions by affinity

Small appliance fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.37×
02Alaska~8K1.12×
03Vermont~7K1.12×
04Arkansas~30K1.11×
05Washington~70K1.08×
06South Dakota~9K1.06×
07Montana~10K1.04×
08Oregon~40K1.03×
09New Mexico~20K1.02×
10Illinois~100K1.01×
11Wisconsin~50K1.01×
12Utah~30K1.01×
13Nebraska~20K1.00×
14West Virginia~20K1.00×
15Hawaii~10K1.00×
16Michigan~90K0.99×
17Missouri~50K0.99×
18Louisiana~40K0.99×
19Kansas~30K0.99×
20Delaware~9K0.99×
21Ohio~100K0.98×
22Indiana~60K0.98×
23Kentucky~40K0.98×
24Oklahoma~40K0.98×
25Iowa~30K0.98×
26Mississippi~30K0.98×
27Rhode Island~10K0.98×
28South Carolina~50K0.96×
29Idaho~20K0.96×
30New Hampshire~10K0.96×
31Maine~10K0.96×
32California~400K0.95×
33Alabama~50K0.95×
34New York~200K0.94×
35Tennessee~70K0.94×
36Minnesota~50K0.94×
37Florida~200K0.93×
38Arizona~70K0.93×
39Washington, District of Columbia~10K0.93×
40Connecticut~30K0.92×
41Pennsylvania~100K0.91×
42Massachusetts~60K0.90×
43Georgia~90K0.89×
44Colorado~50K0.89×
45Nevada~30K0.89×
46New Jersey~80K0.88×
47Virginia~70K0.88×
48North Carolina~90K0.87×
49Maryland~50K0.85×
50Texas~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Small appliance, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small appliance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small appliance audience
#·InterestCategoryAffinity×
01TefalHome & Garden29.09×
02Customer satisfactionBusiness & Career6.99×
03Le CreusetHome & Garden5.39×
04Home cinemaTechnology & Electronics5.04×
05Berlin WallTravel & Leisure4.80×
06DishwasherHome & Garden4.21×
07Smart TVTechnology & Electronics4.13×
08Slow cookerFood & Beverages3.68×
09Non-alcoholic beverageFood & Beverages2.85×
10TablewareFood & Beverages2.79×
11PhilanthropyArts & Culture2.44×
12Computer hardwareTechnology & Electronics2.25×
13Hardware storeHome & Garden2.16×
14PastryFood & Beverages2.02×
15Real propertyHome & Garden1.78×
16Five BelowShopping1.72×
17MilkFood & Beverages1.71×
18MenardsHome & Garden1.63×
19GeneticsKids & Family1.61×
20RenovationHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small appliance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small appliance audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.88×
PatriotismCONSERVATISM1.66×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small appliance audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small appliance have in United States?

Small appliance has an estimated audience of 3,457,808 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Small appliance fans?

70.8% of Small appliance fans are female, 29.2% are male, with an average age of 46.0 years.

03

Which brands do Small appliance fans like most?

Small appliance fans show strongest brand affinity for Customer satisfaction (6.99×), Tefal (29.09×), and Home cinema (5.04×) over the country average.

04

Where do Small appliance fans live in United States?

Small appliance fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Small appliance fans also like?

Beyond Small appliance itself, the audience over-indexes on Tefal (29.09×), Home cinema (5.04×), Slow cooker (3.68×), and Dishwasher (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Small appliance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small appliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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