Slow cooker Audience in United States

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Slow cooker has an estimated audience of 14,956,792 people in United States. 75.4% are female, 24.6% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Countertop, Dish (food), Aldi, Dollar General, Hobby Lobby.

The average Slow cooker fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Countertop, Dish (food), Aldi, with strongest over-indexing on Countertop (3.95× the country average). Demographically, the Slow cooker audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Slow cooker fans

Demographic split for Slow cooker audience in United States
MetricValue
Female75.4%
Male24.6%
Average age44.6
Estimated audience size14,956,792

Audience persona

The typical Slow cooker fan in United States is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Countertop.

Top regions in United States

Top regions ranked by reach for Slow cooker in United States
RegionReachAffinity
California1,631,2750.99×
Texas1,511,8931.18×
Florida1,100,5131.09×
New York839,3171×
Illinois617,7771.24×
Pennsylvania535,0621.06×
Michigan486,7611.24×
Ohio484,2031.05×
North Carolina465,4541.03×
Georgia436,3820.95×
Virginia369,0631.01×
New Jersey364,8850.96×
Wisconsin332,9451.48×
Arizona299,7440.98×
Washington294,4610.98×
Indiana293,4851.07×
Tennessee287,0850.96×
Massachusetts276,3500.94×
Missouri246,0451.02×
Maryland237,0300.92×
South Carolina232,2471.03×
Louisiana215,0231.11×
Minnesota214,8881×
Colorado210,2830.89×
Alabama193,4560.93×
Kentucky190,4441.02×
Oklahoma178,4751.07×
Oregon168,2360.98×
Connecticut155,4571.04×
Nevada139,8330.97×
Iowa130,9741.06×
Utah126,1520.94×
Kansas122,5381.04×
Arkansas121,3990.99×
Mississippi114,6250.93×
New Mexico78,9301.05×
Nebraska75,0031×
Idaho72,6490.97×
West Virginia66,0540.95×
New Hampshire57,4840.98×
Hawaii52,7050.82×
Maine51,6380.96×
Rhode Island41,9260.88×
Montana40,1920.97×
South Dakota38,8741.12×
Washington, District of Columbia38,7550.86×
Delaware32,1260.78×
North Dakota30,7151×
Vermont23,3770.89×
Alaska23,3300.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slow cooker audience
BrandAffinityCategory
Countertop3.95×Home & Garden
Dish (food)2.9×Food & Beverages
Aldi2.24×Shopping
Dollar General2.1×Shopping
Hobby Lobby2.02×Home & Garden
Pinterest1.69×Internet & Social Media
Bob Evans (musician)5.25×Music & Radio
Güveç8.28×Food & Beverages
Culinary art2.22×Arts & Culture
Old age3.01×Politics & Society
Kohl's1.83×Shopping
Kitchen1.63×Home & Garden
Food Lion3.49×Shopping
Grandparent2.31×Kids & Family
Medicare (United States)3.35×Health
Kroger2.04×Food & Beverages
Retirement community3.49×Kids & Family
Casserole5.98×Food & Beverages
The Gilded Age2.19×Movies & TV
LabCorp2.45×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slow cooker audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
CreativityOPEN1.13
Price SensitivityPREMIUM1.1
Convenience OrientationPREMIUM1.09
SpiritualityBALANCE1.05
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Slow cooker
CountryShare
United States57.6%
United Kingdom10.3%
Australia4.8%

See Slow cooker audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Slow cooker have in United States?

Slow cooker has an estimated audience of 14,956,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Slow cooker fans?

75.4% of Slow cooker fans are female, 24.6% are male, with an average age of 44.6 years.

Which brands do Slow cooker fans like most?

Slow cooker fans show strongest brand affinity for Countertop (3.95×), Dish (food) (2.9×), and Aldi (2.24×) over the country average.

Where do Slow cooker fans live in United States?

Slow cooker fans in United States are most concentrated in California (reach 1,631,275), Texas (reach 1,511,893), and Florida (reach 1,100,513). These three regions account for the largest share of the active audience.

What other brands do Slow cooker fans also like?

Beyond Slow cooker itself, the audience over-indexes on Dish (food) (2.9×), Aldi (2.24×), Dollar General (2.1×), and Hobby Lobby (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slow cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.