Rascasse Audience Intelligence

Slow cooker Audience in United States

A data profile of the people who buy, follow and care about Slow cooker in United States — modelled from more than twelve digital signal sources. Slow cooker has an estimated audience of 14,956,792 people in United States.

#1586among Topic in United States#188in Food & Beverages

The average Slow cooker fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Countertop, Lindsey Graham, Dish (food), with strongest over-indexing on Countertop (3.95× the country average).

Demographically, the Slow cooker audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slow cooker fan in United States is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Countertop.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slow cooker profile in United States.

Audience size
15M
in United States
Gender
75.4%♀
24.6% male
Age
44.6
average years
Country rank
#2337
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slow cooker fans

75.4% are female, 24.6% are male, average age 44.6.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Slow cooker audience in United States
MetricValue
Female75.4%
Male24.6%
Average age44.6
Estimated audience size14,956,792
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Slow cooker audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Slow cooker audience comes from United States.

Worldwide audience distribution share by country for Slow cooker
CountryShare
United States57.6%
United Kingdom10.3%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slow cooker audience in United States is strongest.

Fig. 05

Top regions by affinity

Slow cooker fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.41×
02Michigan~500K1.19×
03Illinois~600K1.14×
04South Dakota~40K1.13×
05New Mexico~80K1.10×
06Texas~1.5M1.09×
07Louisiana~200K1.08×
08North Dakota~30K1.08×
09Montana~40K1.06×
10Florida~1M1.05×
11Pennsylvania~500K1.05×
12West Virginia~70K1.05×
13Ohio~500K1.03×
14Indiana~300K1.03×
15Oklahoma~200K1.03×
16Iowa~100K1.02×
17Kansas~100K1.02×
18Idaho~80K1.02×
19Maine~50K1.02×
20North Carolina~500K1.01×
21South Carolina~200K1.01×
22Minnesota~200K1.01×
23Connecticut~200K1.01×
24New Hampshire~60K1.01×
25Nebraska~80K1.00×
26Virginia~400K0.99×
27Missouri~200K0.99×
28Kentucky~200K0.99×
29Oregon~200K0.99×
30Arkansas~100K0.99×
31Arizona~300K0.98×
32Washington~300K0.98×
33Tennessee~300K0.96×
34Mississippi~100K0.96×
35Vermont~30K0.96×
36Alabama~200K0.95×
37Nevada~100K0.95×
38California~1.5M0.94×
39New York~800K0.94×
40Maryland~200K0.94×
41Georgia~400K0.93×
42New Jersey~400K0.93×
43Utah~100K0.93×
44Rhode Island~40K0.93×
45Colorado~200K0.90×
46Massachusetts~300K0.89×
47Alaska~30K0.89×
48Hawaii~60K0.88×
49Delaware~40K0.86×
50Washington, District of Columbia~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Slow cooker, United States
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slow cooker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slow cooker audience
#·InterestCategoryAffinity×
01GüveçFood & Beverages8.28×
02Bob Evans (musician)Music & Radio5.25×
03CountertopHome & Garden3.95×
04Food LionShopping3.49×
05Medicare (United States)Health3.35×
06Old agePolitics & Society3.01×
07Dish (food)Food & Beverages2.90×
08Nancy MacePolitics & Society2.50×
09Lindsey GrahamPolitics & Society2.40×
10GrandparentKids & Family2.31×
11Melania TrumpPolitics & Society2.28×
12AldiShopping2.24×
13Culinary artArts & Culture2.22×
14Dollar GeneralShopping2.10×
15Hobby LobbyHome & Garden2.02×
16Sam's ClubShopping1.86×
17Mitch McConnellPolitics & Society1.84×
18Kohl'sShopping1.83×
19PinterestInternet & Social Media1.69×
20KitchenHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slow cooker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slow cooker audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.45×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slow cooker audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Risk AppetiteTHRILL0.71×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slow cooker have in United States?

Slow cooker has an estimated audience of 14,956,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slow cooker fans?

75.4% of Slow cooker fans are female, 24.6% are male, with an average age of 44.6 years.

03

Which brands do Slow cooker fans like most?

Slow cooker fans show strongest brand affinity for Countertop (3.95×), Lindsey Graham (2.4×), and Dish (food) (2.9×) over the country average.

04

Where do Slow cooker fans live in United States?

Slow cooker fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Slow cooker fans also like?

Beyond Slow cooker itself, the audience over-indexes on Lindsey Graham (2.4×), Dish (food) (2.9×), Aldi (2.24×), and Dollar General (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Slow cooker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slow cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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