Slow cooker Audience in Germany
Slow cooker has an estimated audience of 416,730 people in Germany. 63.2% are female, 36.8% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Countertop, Financial News, FIFA World Cup 2026, FIFA World Cup Trophy, Microwave oven.
The average Slow cooker fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Countertop, Financial News, FIFA World Cup 2026, with strongest over-indexing on Countertop (58.67× the country average). Demographically, the Slow cooker audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Slow cooker fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 40.3 |
| Estimated audience size | 416,730 |
Audience persona
The typical Slow cooker fan in Germany is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Countertop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,722 | 1.13× |
| Bayern | 76,143 | 1.14× |
| Baden-Württemberg | 57,670 | 1.01× |
| Niedersachsen | 43,871 | 1.08× |
| Hessen | 34,434 | 1.08× |
| Rheinland-Pfalz | 25,177 | 1.21× |
| Berlin | 21,019 | 1.13× |
| Sachsen | 17,535 | 0.86× |
| Schleswig-Holstein | 15,096 | 1.01× |
| Brandenburg | 12,052 | 0.93× |
| Sachsen-Anhalt | 9,745 | 0.9× |
| Hamburg | 9,631 | 1.02× |
| Thüringen | 9,254 | 0.87× |
| Mecklenburg-Vorpommern | 6,743 | 0.85× |
| Saarland | 4,837 | 0.95× |
| Bremen | 2,964 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Countertop | 58.67× | Home & Garden |
| Financial News | 155.24× | Business & Career |
| FIFA World Cup 2026 | 84.32× | Sports |
| FIFA World Cup Trophy | 251.41× | Sports |
| Microwave oven | 14.2× | Home & Garden |
| Stove | 8.43× | Home & Garden |
| Electric stove | 17.05× | Home & Garden |
| QVC | 5.45× | Movies & TV |
| Kitchen stove | 7.64× | Home & Garden |
| Vorwerk (company) | 9.86× | Home & Garden |
| Thermomix | 5.9× | Home & Garden |
| Small appliance | 12.82× | Technology & Electronics |
| Culinary art | 5.59× | Arts & Culture |
| Cookware and bakeware | 7.18× | Home & Garden |
| Fried chicken restaurant | 23.08× | Food & Beverages |
| Kitchenware | 5.09× | Home & Garden |
| Cookbook | 4.3× | Food & Beverages |
| Sink | 5.82× | Home & Garden |
| Army and Air Force Exchange Service | 46.15× | Politics & Society |
| Cabinetry | 5.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.14 |
| Pet Ownership | JOY | 1.61 |
| Quality Awareness | PREMIUM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Indulgence | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.6% |
| United Kingdom | 10.3% |
| Australia | 4.8% |
See Slow cooker audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slow cooker have in Germany?
Slow cooker has an estimated audience of 416,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slow cooker fans?
63.2% of Slow cooker fans are female, 36.8% are male, with an average age of 40.3 years.
Which brands do Slow cooker fans like most?
Slow cooker fans show strongest brand affinity for Countertop (58.67×), Financial News (155.24×), and FIFA World Cup 2026 (84.32×) over the country average.
Where do Slow cooker fans live in Germany?
Slow cooker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,722), Bayern (reach 76,143), and Baden-Württemberg (reach 57,670). These three regions account for the largest share of the active audience.
What other brands do Slow cooker fans also like?
Beyond Slow cooker itself, the audience over-indexes on Financial News (155.24×), FIFA World Cup 2026 (84.32×), FIFA World Cup Trophy (251.41×), and Microwave oven (14.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slow cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.