Rascasse Audience Intelligence

Slow cooker Audience in Germany

A data profile of the people who buy, follow and care about Slow cooker in Germany — modelled from more than twelve digital signal sources. Slow cooker has an estimated audience of 416,730 people in Germany.

#5156among Topic in Germany#662in Food & Beverages

The average Slow cooker fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup 2026, Countertop, Financial News, with strongest over-indexing on FIFA World Cup 2026 (84.32× the country average).

Demographically, the Slow cooker audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Slow cooker fan in Germany is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup 2026.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slow cooker profile in Germany.

Audience size
417K
in Germany
Gender
63.2%♀
36.8% male
Age
40.3
average years
Country rank
#13540
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slow cooker fans

63.2% are female, 36.8% are male, average age 40.3.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Slow cooker audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age40.3
Estimated audience size416,730
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Slow cooker audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Slow cooker audience comes from Germany.

Worldwide audience distribution share by country for Slow cooker
CountryShare
United States57.6%
United Kingdom10.3%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slow cooker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Slow cooker fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.21×
02Bayern~80K1.12×
03Berlin~20K1.09×
04Nordrhein-Westfalen~100K1.08×
05Hessen~30K1.07×
06Niedersachsen~40K1.06×
07Baden-Württemberg~60K1.01×
08Schleswig-Holstein~20K1.01×
09Saarland~5K0.99×
10Hamburg~9K0.97×
11Brandenburg~10K0.94×
12Bremen~3K0.94×
13Sachsen-Anhalt~10K0.92×
14Thüringen~10K0.92×
15Mecklenburg-Vorpommern~7K0.89×
16Sachsen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Slow cooker, Germany
0.88×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slow cooker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slow cooker audience
#·InterestCategoryAffinity×
01FIFA World Cup TrophySports251.41×
02Financial NewsBusiness & Career155.24×
03FIFA World Cup 2026Sports84.32×
04CountertopHome & Garden58.67×
05Army and Air Force Exchange ServicePolitics & Society46.15×
06Fried chicken restaurantFood & Beverages23.08×
07Electric stoveHome & Garden17.05×
08Microwave ovenHome & Garden14.20×
09Small applianceTechnology & Electronics12.82×
10Vorwerk (company)Home & Garden9.86×
11StoveHome & Garden8.43×
12Kitchen stoveHome & Garden7.64×
13Cookware and bakewareHome & Garden7.18×
14ThermomixHome & Garden5.90×
15SinkHome & Garden5.82×
16Culinary artArts & Culture5.59×
17CabinetryHome & Garden5.59×
18QVCMovies & TV5.45×
19KitchenwareHome & Garden5.09×
20CookbookFood & Beverages4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slow cooker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slow cooker audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.99×
IndulgenceJOY2.07×
Quality AwarenessPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slow cooker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
IndividualismJOY1.00×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slow cooker have in Germany?

Slow cooker has an estimated audience of 416,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Slow cooker fans?

63.2% of Slow cooker fans are female, 36.8% are male, with an average age of 40.3 years.

03

Which brands do Slow cooker fans like most?

Slow cooker fans show strongest brand affinity for FIFA World Cup 2026 (84.32×), Countertop (58.67×), and Financial News (155.24×) over the country average.

04

Where do Slow cooker fans live in Germany?

Slow cooker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Slow cooker fans also like?

Beyond Slow cooker itself, the audience over-indexes on Countertop (58.67×), Financial News (155.24×), FIFA World Cup Trophy (251.41×), and Microwave oven (14.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Slow cooker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slow cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →