Electric stove Audience in Germany
Electric stove has an estimated audience of 914,470 people in Germany. 66.7% are female, 33.3% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, Family and consumer science, Wetter.com, Rossmann, Deichmann.
The average Electric stove fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, Family and consumer science, Wetter.com, with strongest over-indexing on Netto Marken-Discount (1.67× the country average). Demographically, the Electric stove audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electric stove fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 44.1 |
| Estimated audience size | 914,470 |
Audience persona
The typical Electric stove fan in Germany is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,357 | 0.81× |
| Bayern | 133,746 | 0.91× |
| Baden-Württemberg | 89,332 | 0.72× |
| Niedersachsen | 66,446 | 0.75× |
| Sachsen | 62,210 | 1.39× |
| Hessen | 53,916 | 0.77× |
| Berlin | 48,757 | 1.19× |
| Sachsen-Anhalt | 40,627 | 1.71× |
| Brandenburg | 40,140 | 1.42× |
| Thüringen | 38,840 | 1.67× |
| Rheinland-Pfalz | 37,970 | 0.83× |
| Schleswig-Holstein | 19,336 | 0.59× |
| Mecklenburg-Vorpommern | 18,986 | 1.09× |
| Hamburg | 13,447 | 0.65× |
| Saarland | 10,394 | 0.93× |
| Bremen | 4,563 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 1.67× | Shopping |
| Family and consumer science | 5.26× | Kids & Family |
| Wetter.com | 1.57× | Home & Garden |
| Rossmann | 1.56× | Shopping |
| Deichmann | 1.58× | Shopping |
| Cookbook | 1.98× | Food & Beverages |
| Tchibo | 1.71× | Shopping |
| Cake | 1.61× | Food & Beverages |
| QVC | 1.63× | Movies & TV |
| Wellness (alternative medicine) | 1.54× | Health |
| Storm of Love | 1.8× | Movies & TV |
| Ernsting's family | 1.74× | Shopping |
| Kitchenware | 1.77× | Home & Garden |
| Vitreous enamel | 1.67× | Home & Garden |
| Sunday Natural | 1.8× | Health |
| Breakfast | 1.51× | Food & Beverages |
| Fressnapf | 1.53× | Shopping |
| BUNTE.de | 1.81× | Internet & Social Media |
| Cookie | 1.81× | Food & Beverages |
| Low-carbohydrate diet | 1.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.93 |
| Convenience Orientation | PREMIUM | 1.87 |
| Indulgence | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.62 |
| DIY Mentality | THRILL | 1.62 |
| Creativity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| India | 6.0% |
| United Kingdom | 5.2% |
See Electric stove audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric stove have in Germany?
Electric stove has an estimated audience of 914,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric stove fans?
66.7% of Electric stove fans are female, 33.3% are male, with an average age of 44.1 years.
Which brands do Electric stove fans like most?
Electric stove fans show strongest brand affinity for Netto Marken-Discount (1.67×), Family and consumer science (5.26×), and Wetter.com (1.57×) over the country average.
Where do Electric stove fans live in Germany?
Electric stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,357), Bayern (reach 133,746), and Baden-Württemberg (reach 89,332). These three regions account for the largest share of the active audience.
What other brands do Electric stove fans also like?
Beyond Electric stove itself, the audience over-indexes on Family and consumer science (5.26×), Wetter.com (1.57×), Rossmann (1.56×), and Deichmann (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.