Rascasse Audience Intelligence

Electric stove Audience in Germany

A data profile of the people who buy, follow and care about Electric stove in Germany — modelled from more than twelve digital signal sources. Electric stove has an estimated audience of 914,470 people in Germany.

#3334among Topic in Germany#457in Home & Garden

The average Electric stove fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netto Marken-Discount, Family and consumer science, Rossmann, with strongest over-indexing on Netto Marken-Discount (1.67× the country average).

Demographically, the Electric stove audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric stove fan in Germany is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric stove profile in Germany.

Audience size
914K
in Germany
Gender
66.7%♀
33.3% male
Age
44.1
average years
Country rank
#7050
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric stove fans

66.7% are female, 33.3% are male, average age 44.1.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Electric stove audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age44.1
Estimated audience size914,470
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Electric stove audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3923%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Electric stove audience comes from Germany.

Worldwide audience distribution share by country for Electric stove
CountryShare
United States31.9%
India6.0%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric stove audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric stove fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.70×
02Thüringen~40K1.68×
03Brandenburg~40K1.40×
04Sachsen~60K1.37×
05Berlin~50K1.16×
06Mecklenburg-Vorpommern~20K1.08×
07Saarland~10K0.96×
08Bayern~100K0.89×
09Rheinland-Pfalz~40K0.84×
10Hessen~60K0.81×
11Bremen~6K0.80×
12Nordrhein-Westfalen~200K0.79×
13Niedersachsen~60K0.73×
14Baden-Württemberg~90K0.71×
15Hamburg~10K0.69×
16Schleswig-Holstein~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Electric stove, Germany
0.63×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric stove audience
#·InterestCategoryAffinity×
01Family and consumer scienceKids & Family5.26×
02CookbookFood & Beverages1.98×
03BUNTE.deInternet & Social Media1.81×
04CookieFood & Beverages1.81×
05Sunday NaturalHealth1.80×
06Storm of LoveMovies & TV1.80×
07KitchenwareHome & Garden1.77×
08Ernsting's familyShopping1.74×
09HöffnerHome & Garden1.72×
10TchiboShopping1.71×
11Netto Marken-DiscountShopping1.67×
12Vitreous enamelHome & Garden1.67×
13QVCMovies & TV1.63×
14CakeFood & Beverages1.61×
15DeichmannShopping1.58×
16Wetter.comHome & Garden1.57×
17RossmannShopping1.56×
18Wellness (alternative medicine)Health1.54×
19FressnapfShopping1.53×
20BreakfastFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric stove audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
SpiritualityBALANCE1.34×
Healthy LifestyleBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric stove audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric stove have in Germany?

Electric stove has an estimated audience of 914,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric stove fans?

66.7% of Electric stove fans are female, 33.3% are male, with an average age of 44.1 years.

03

Which brands do Electric stove fans like most?

Electric stove fans show strongest brand affinity for Netto Marken-Discount (1.67×), Family and consumer science (5.26×), and Rossmann (1.56×) over the country average.

04

Where do Electric stove fans live in Germany?

Electric stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electric stove fans also like?

Beyond Electric stove itself, the audience over-indexes on Family and consumer science (5.26×), Rossmann (1.56×), Deichmann (1.58×), and Sunday Natural (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electric stove audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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