Rascasse Audience Intelligence

Family and consumer science Audience in Germany

A data profile of the people who buy, follow and care about Family and consumer science in Germany — modelled from more than twelve digital signal sources. Family and consumer science has an estimated audience of 1,663,475 people in Germany.

#142among Field of study in Germany#2233among Topic in Germany#121in Kids & Family

The average Family and consumer science fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Amanda Seyfried, Netto Marken-Discount, Do it yourself (DIY), with strongest over-indexing on Amanda Seyfried (11.53× the country average).

Demographically, the Family and consumer science audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Creativity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Family and consumer science fan in Germany is more female, around 42.3 years old, with strong Creativity tendencies and a notable affinity for Amanda Seyfried.

Category: Kids & Family · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and consumer science profile in Germany.

Audience size
1.7M
in Germany
Gender
75.0%♀
25.0% male
Age
42.3
average years
Country rank
#4041
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and consumer science fans

75.0% are female, 25.0% are male, average age 42.3.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Family and consumer science audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age42.3
Estimated audience size1,663,475
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Family and consumer science audience in Germany
Age bracketShare%
16-198%
20-2920%
30-3925%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Family and consumer science audience comes from Germany.

Worldwide audience distribution share by country for Family and consumer science
CountryShare
United States30.5%
India4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and consumer science audience in Germany is strongest.

Fig. 05

Top regions by affinity

Family and consumer science fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.48×
02Sachsen~100K1.21×
03Saarland~20K1.19×
04Nordrhein-Westfalen~400K1.18×
05Rheinland-Pfalz~90K1.13×
06Bremen~20K1.09×
07Niedersachsen~200K1.08×
08Baden-Württemberg~200K0.98×
09Hessen~100K0.97×
10Thüringen~40K0.96×
11Brandenburg~40K0.85×
12Bayern~200K0.82×
13Hamburg~30K0.82×
14Mecklenburg-Vorpommern~30K0.80×
15Schleswig-Holstein~50K0.78×
16Berlin~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Family and consumer science, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family and consumer science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family and consumer science audience
#·InterestCategoryAffinity×
01Königreich der StoffeKids & Family16.88×
02Amanda SeyfriedMovies & TV11.53×
03James FrancoMovies & TV9.49×
04Alexis BledelMovies & TV6.38×
05Sewing machineHome & Garden4.02×
06EtsyFashion & Accessoires3.67×
07KnittingHome & Garden3.42×
08SewingHome & Garden3.22×
09Tour de FranceSports3.08×
10Local foodFood & Beverages2.69×
11Netto Marken-DiscountShopping2.68×
12Do it yourself (DIY)Home & Garden2.58×
13Müller (company)Food & Beverages2.25×
14KitchenHome & Garden2.18×
15HobbyHome & Garden2.16×
16DeichmannShopping1.93×
17CraftsHome & Garden1.91×
18TagesschauMovies & TV1.74×
19IKEAHome & Garden1.67×
20PetsPets & Animals1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family and consumer science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family and consumer science audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.98×
SustainabilityBALANCE1.65×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family and consumer science audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Luxury OrientationPREMIUM0.89×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family and consumer science have in Germany?

Family and consumer science has an estimated audience of 1,663,475 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Family and consumer science fans?

75.0% of Family and consumer science fans are female, 25.0% are male, with an average age of 42.3 years.

03

Which brands do Family and consumer science fans like most?

Family and consumer science fans show strongest brand affinity for Amanda Seyfried (11.53×), Netto Marken-Discount (2.68×), and Do it yourself (DIY) (2.58×) over the country average.

04

Where do Family and consumer science fans live in Germany?

Family and consumer science fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Family and consumer science fans also like?

Beyond Family and consumer science itself, the audience over-indexes on Netto Marken-Discount (2.68×), Do it yourself (DIY) (2.58×), Etsy (3.67×), and Königreich der Stoffe (16.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Family and consumer science audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Family and consumer science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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