Family and consumer science Audience in Germany
Family and consumer science has an estimated audience of 1,663,475 people in Germany. 75.0% are female, 25.0% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Satire, Amanda Seyfried, Do it yourself (DIY), German television comedy.
The average Family and consumer science fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Satire, Amanda Seyfried, with strongest over-indexing on Western Union (8.42× the country average). Demographically, the Family and consumer science audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Family and consumer science fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.3 |
| Estimated audience size | 1,663,475 |
Audience persona
The typical Family and consumer science fan in Germany is more female, around 42.3 years old, with strong Creativity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 445,648 | 1.22× |
| Baden-Württemberg | 225,164 | 0.99× |
| Bayern | 221,419 | 0.83× |
| Niedersachsen | 182,636 | 1.13× |
| Hessen | 124,953 | 0.99× |
| Rheinland-Pfalz | 96,389 | 1.16× |
| Sachsen | 87,380 | 1.07× |
| Sachsen-Anhalt | 66,113 | 1.53× |
| Berlin | 53,684 | 0.72× |
| Schleswig-Holstein | 45,863 | 0.77× |
| Brandenburg | 42,112 | 0.82× |
| Thüringen | 40,139 | 0.95× |
| Hamburg | 30,819 | 0.82× |
| Saarland | 24,756 | 1.21× |
| Mecklenburg-Vorpommern | 21,892 | 0.69× |
| Bremen | 15,707 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.42× | Business & Career |
| Satire | 8.81× | Literature |
| Amanda Seyfried | 11.58× | Movies & TV |
| Do it yourself (DIY) | 3.01× | Home & Garden |
| German television comedy | 7.46× | Movies & TV |
| Country rap | 7.23× | Music & Radio |
| Tagesschau | 2.27× | Movies & TV |
| Real property | 5.1× | Home & Garden |
| Etsy | 3.82× | Fashion & Accessoires |
| Allgäu | 6.11× | Travel & Leisure |
| Ryanair | 2.59× | Travel & Leisure |
| James Franco | 12.09× | Movies & TV |
| Jennifer Love Hewitt | 9.43× | Movies & TV |
| Knitting | 3.35× | Home & Garden |
| Pets | 1.76× | Pets & Animals |
| Italo disco | 8.32× | Music & Radio |
| Netto Marken-Discount | 2.16× | Shopping |
| Daytona International Speedway | 16.93× | Sports |
| Alexis Bledel | 7.59× | Movies & TV |
| Local food | 3.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.9 |
| Design Affinity | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.67 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.42 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| India | 4.9% |
| United Kingdom | 4.7% |
See Family and consumer science audiences in other countries
- Family and consumer science — United States
- Family and consumer science — United Kingdom
- Family and consumer science — France
- Family and consumer science — Italy
- Family and consumer science — Spain
- Family and consumer science — Brazil
- Family and consumer science — Japan
- Family and consumer science — South Korea
- Family and consumer science — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Family and consumer science have in Germany?
Family and consumer science has an estimated audience of 1,663,475 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Family and consumer science fans?
75.0% of Family and consumer science fans are female, 25.0% are male, with an average age of 42.3 years.
Which brands do Family and consumer science fans like most?
Family and consumer science fans show strongest brand affinity for Western Union (8.42×), Satire (8.81×), and Amanda Seyfried (11.58×) over the country average.
Where do Family and consumer science fans live in Germany?
Family and consumer science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 445,648), Baden-Württemberg (reach 225,164), and Bayern (reach 221,419). These three regions account for the largest share of the active audience.
What other brands do Family and consumer science fans also like?
Beyond Family and consumer science itself, the audience over-indexes on Satire (8.81×), Amanda Seyfried (11.58×), Do it yourself (DIY) (3.01×), and German television comedy (7.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family and consumer science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.