Family and consumer science Audience in United States

Family and consumer science logo

Family and consumer science has an estimated audience of 16,653,015 people in United States. 73.1% are female, 26.9% are male, average age 43.4. Top regions: Texas, California, Virginia. Top brand affinities: Keene, New Hampshire, headspace, Goop, Cherish (group), Wok.

The average Family and consumer science fan in United States is 43.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Virginia. Top brand affinities include Keene, New Hampshire, headspace, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Family and consumer science audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Field of study

Demographics of Family and consumer science fans

Demographic split for Family and consumer science audience in United States
MetricValue
Female73.1%
Male26.9%
Average age43.4
Estimated audience size16,653,015

Audience persona

The typical Family and consumer science fan in United States is more female, around 43.4 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Family and consumer science in United States
RegionReachAffinity
Texas1,278,9610.89×
California922,1960.5×
Virginia695,5741.71×
Georgia688,5641.34×
Pennsylvania650,0181.16×
New York615,0390.66×
Alabama584,6332.51×
North Carolina527,9461.05×
Illinois490,1330.88×
Arkansas481,2113.51×
Florida464,3840.41×
Louisiana391,4861.82×
Ohio335,6200.65×
Oklahoma330,2491.79×
Tennessee294,7170.88×
Kentucky289,8051.39×
Maryland280,0790.98×
South Carolina272,7701.09×
Missouri266,7480.99×
Indiana260,9360.86×
Washington221,8470.66×
New Jersey218,6630.52×
Minnesota199,9270.84×
Wisconsin192,7500.77×
Iowa185,7391.35×
Utah184,7771.24×
Colorado165,9210.63×
Arizona164,2870.48×
Michigan160,3710.37×
Kansas144,9251.1×
Mississippi142,5451.04×
Idaho127,9881.53×
Connecticut124,2960.74×
New Mexico111,2421.33×
Nebraska105,4961.26×
Massachusetts78,3670.24×
Oregon68,1580.36×
Montana59,1481.28×
Nevada52,3030.32×
North Dakota50,2851.47×
Hawaii46,1370.64×
Alaska44,3641.25×
New Hampshire40,9390.62×
Delaware39,1280.85×
West Virginia36,6110.47×
South Dakota35,9270.93×
Wyoming33,8471.37×
Rhode Island24,9670.47×
Maine24,9520.42×
Vermont24,5570.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family and consumer science audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace21.97×Health
Goop10.36×Internet & Social Media
Cherish (group)18.32×Music & Radio
Wok10.99×Food & Beverages
Google Home10.73×Technology & Electronics
Governor of Michigan11.69×Politics & Society
Grace Slick12.52×Music & Radio
Hibachi10.37×Food & Beverages
El Paso County, Colorado15.15×Travel & Leisure
Cryptic crossword17.94×Technology & Electronics
Fairy godmother8.3×Literature
Ira Glass19.26×Music & Radio
TV Fanatic11.55×Movies & TV
Israel2.2×Travel & Leisure
Kikar HaShabbat16.51×News
Grinch3.63×Movies & TV
Guitar pedalboard16.13×Music & Radio
Historic site3.73×Arts & Culture
Goma14.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family and consumer science audience
TraitClusterScore
CreativityOPEN1.45
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.19
DIY MentalityTHRILL1.17
Healthy LifestyleBALANCE1.16
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Family and consumer science
CountryShare
United States30.5%
India4.9%
United Kingdom4.7%

See Family and consumer science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Family and consumer science have in United States?

Family and consumer science has an estimated audience of 16,653,015 people in United States, concentrated in Texas and California.

What is the gender split and age of Family and consumer science fans?

73.1% of Family and consumer science fans are female, 26.9% are male, with an average age of 43.4 years.

Which brands do Family and consumer science fans like most?

Family and consumer science fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (21.97×), and Goop (10.36×) over the country average.

Where do Family and consumer science fans live in United States?

Family and consumer science fans in United States are most concentrated in Texas (reach 1,278,961), California (reach 922,196), and Virginia (reach 695,574). These three regions account for the largest share of the active audience.

What other brands do Family and consumer science fans also like?

Beyond Family and consumer science itself, the audience over-indexes on headspace (21.97×), Goop (10.36×), Cherish (group) (18.32×), and Wok (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family and consumer science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.