Rascasse Audience Intelligence

Family and consumer science Audience in United States

A data profile of the people who buy, follow and care about Family and consumer science in United States — modelled from more than twelve digital signal sources. Family and consumer science has an estimated audience of 16,653,015 people in United States.

#86among Field of study in United States#1413among Topic in United States#68in Kids & Family

The average Family and consumer science fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Virginia.

Top brand affinities include Crafts, Hobby Lobby, Texas Roadhouse, with strongest over-indexing on Crafts (1.6× the country average).

Demographically, the Family and consumer science audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family and consumer science fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Crafts.

Category: Kids & Family · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and consumer science profile in United States.

Audience size
16.7M
in United States
Gender
73.1%♀
26.9% male
Age
43.4
average years
Country rank
#2068
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and consumer science fans

73.1% are female, 26.9% are male, average age 43.4.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Family and consumer science audience in United States
MetricValue
Female73.1%
Male26.9%
Average age43.4
Estimated audience size16,653,015
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Family and consumer science audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Family and consumer science audience comes from United States.

Worldwide audience distribution share by country for Family and consumer science
CountryShare
United States30.5%
India4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and consumer science audience in United States is strongest.

Fig. 05

Top regions by affinity

Family and consumer science fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~400K2.61×
02Alabama~600K2.46×
03Virginia~700K1.71×
04Oklahoma~300K1.61×
05Kentucky~300K1.48×
06Louisiana~300K1.39×
07Iowa~200K1.31×
08Pennsylvania~700K1.24×
09Georgia~600K1.23×
10Nebraska~100K1.23×
11Idaho~100K1.22×
12Kansas~200K1.21×
13North Dakota~40K1.20×
14New Mexico~100K1.19×
15South Dakota~40K1.14×
16Missouri~300K1.13×
17Utah~200K1.09×
18Hawaii~80K1.09×
19Montana~50K1.08×
20South Carolina~300K1.06×
21Alaska~40K1.04×
22North Carolina~500K1.01×
23Mississippi~100K0.99×
24Delaware~40K0.98×
25Indiana~300K0.96×
26Vermont~30K0.96×
27Maryland~300K0.91×
28Rhode Island~50K0.89×
29Minnesota~200K0.88×
30New Hampshire~60K0.88×
31Maine~50K0.88×
32Wisconsin~200K0.87×
33West Virginia~70K0.87×
34Illinois~500K0.85×
35Washington, District of Columbia~40K0.85×
36Connecticut~100K0.83×
37Tennessee~300K0.82×
38Texas~1M0.81×
39Ohio~400K0.75×
40Nevada~100K0.75×
41Washington~200K0.74×
42Colorado~200K0.73×
43Oregon~100K0.72×
44New York~700K0.71×
45New Jersey~300K0.67×
46Arizona~200K0.65×
47Massachusetts~200K0.62×
48Michigan~300K0.59×
49California~1M0.57×
50Florida~500K0.48×
Fig. 06

Affinity by region

Affinity by region — Family and consumer science, United States
0.48×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family and consumer science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family and consumer science audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.99×
02Hilary DuffMovies & TV3.99×
03Sam ElliottMovies & TV3.56×
04Diane KeatonMovies & TV2.64×
05Microwave ovenHome & Garden2.53×
06SewingHome & Garden2.46×
07IHOPFood & Beverages2.34×
08PastryFood & Beverages2.22×
09Chuck NorrisMovies & TV2.21×
10Michael JacksonMusic & Radio2.15×
11Real propertyHome & Garden1.99×
12GeneticsKids & Family1.90×
13BakeryFood & Beverages1.88×
14Subscription business modelShopping1.78×
15Hobby LobbyHome & Garden1.76×
16Texas RoadhouseFood & Beverages1.75×
17Dollar GeneralShopping1.69×
18CraftsHome & Garden1.60×
19Pizza HutFood & Beverages1.59×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family and consumer science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family and consumer science audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.39×
SpiritualityBALANCE1.37×
CreativityOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family and consumer science audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family and consumer science have in United States?

Family and consumer science has an estimated audience of 16,653,015 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Family and consumer science fans?

73.1% of Family and consumer science fans are female, 26.9% are male, with an average age of 43.4 years.

03

Which brands do Family and consumer science fans like most?

Family and consumer science fans show strongest brand affinity for Crafts (1.6×), Hobby Lobby (1.76×), and Texas Roadhouse (1.75×) over the country average.

04

Where do Family and consumer science fans live in United States?

Family and consumer science fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Virginia (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Family and consumer science fans also like?

Beyond Family and consumer science itself, the audience over-indexes on Hobby Lobby (1.76×), Texas Roadhouse (1.75×), Dollar General (1.69×), and Diane Keaton (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Family and consumer science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family and consumer science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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