Königreich der Stoffe Audience in Germany
Königreich der Stoffe has an estimated audience of 313,991 people in Germany. 86.1% are female, 13.9% are male, average age 39.3. Top regions: Sachsen-Anhalt, Nordrhein-Westfalen, Bayern. Top brand affinities: Sewing Club, AliExpress, DIY Projects, Makerist, Fabric (club).
The average Königreich der Stoffe fan in Germany is 39.3 years old, more female, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Bayern. Top brand affinities include Sewing Club, AliExpress, DIY Projects, with strongest over-indexing on Sewing Club (77.72× the country average). Demographically, the Königreich der Stoffe audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of Königreich der Stoffe fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 39.3 |
| Estimated audience size | 313,991 |
Audience persona
The typical Königreich der Stoffe fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Sewing Club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 49,217 | 6.05× |
| Nordrhein-Westfalen | 31,422 | 0.46× |
| Bayern | 26,699 | 0.53× |
| Sachsen | 25,768 | 1.67× |
| Baden-Württemberg | 23,225 | 0.54× |
| Niedersachsen | 18,135 | 0.59× |
| Brandenburg | 9,808 | 1.01× |
| Rheinland-Pfalz | 9,517 | 0.6× |
| Hessen | 8,635 | 0.36× |
| Thüringen | 7,909 | 0.99× |
| Schleswig-Holstein | 7,148 | 0.63× |
| Berlin | 7,017 | 0.5× |
| Mecklenburg-Vorpommern | 5,122 | 0.85× |
| Saarland | 2,199 | 0.57× |
| Hamburg | 2,187 | 0.31× |
| Bremen | 875 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing Club | 77.72× | Kids & Family |
| AliExpress | 11.33× | Shopping |
| DIY Projects | 15.49× | Home & Garden |
| Makerist | 45.09× | Fashion & Accessoires |
| Fabric (club) | 13.03× | Music & Radio |
| Quilting | 19.46× | Home & Garden |
| Pattern (sewing) | 12.09× | Home & Garden |
| Sewing machine | 11.02× | Home & Garden |
| Embroidery | 11.73× | Home & Garden |
| Crochet | 9.83× | Home & Garden |
| Family and consumer science | 16.88× | Kids & Family |
| Upcycling | 20× | Home & Garden |
| Yarn | 9.15× | Fashion & Accessoires |
| Knitting needle | 12.64× | Fashion & Accessoires |
| Tailor | 20× | Fashion & Accessoires |
| DIY & Craft Ideas | 10.52× | Home & Garden |
| Polar fleece | 16.14× | Fashion & Accessoires |
| Jersey (clothing) | 27.75× | Fashion & Accessoires |
| Decoration | 7.28× | Home & Garden |
| Crochet hook | 20× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.2 |
| DIY Mentality | THRILL | 2.02 |
| Sustainability | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.49 |
| Convenience Orientation | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.9% |
| Switzerland | 4.4% |
| Austria | 4.2% |
See Königreich der Stoffe audiences in other countries
More Kids & Family audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Königreich der Stoffe have in Germany?
Königreich der Stoffe has an estimated audience of 313,991 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.
What is the gender split and age of Königreich der Stoffe fans?
86.1% of Königreich der Stoffe fans are female, 13.9% are male, with an average age of 39.3 years.
Which brands do Königreich der Stoffe fans like most?
Königreich der Stoffe fans show strongest brand affinity for Sewing Club (77.72×), AliExpress (11.33×), and DIY Projects (15.49×) over the country average.
Where do Königreich der Stoffe fans live in Germany?
Königreich der Stoffe fans in Germany are most concentrated in Sachsen-Anhalt (reach 49,217), Nordrhein-Westfalen (reach 31,422), and Bayern (reach 26,699). These three regions account for the largest share of the active audience.
What other brands do Königreich der Stoffe fans also like?
Beyond Königreich der Stoffe itself, the audience over-indexes on AliExpress (11.33×), DIY Projects (15.49×), Makerist (45.09×), and Fabric (club) (13.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Königreich der Stoffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.