Rascasse Audience Intelligence

Königreich der Stoffe Audience in Germany

A data profile of the people who buy, follow and care about Königreich der Stoffe in Germany — modelled from more than twelve digital signal sources. Königreich der Stoffe has an estimated audience of 310,167 people in Germany.

#545among Website / Newspaper / Magazine in Germany#337in Kids & Family

The average Königreich der Stoffe fan in Germany is 39.3 years old, more female, and lives primarily in Sachsen-Anhalt.

The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Bayern.

Top brand affinities include Snaply Nähkram, Sewing Club, AliExpress, with strongest over-indexing on Snaply Nähkram (175.02× the country average).

Demographically, the Königreich der Stoffe audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Königreich der Stoffe fan in Germany is more female, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Snaply Nähkram.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Königreich der Stoffe profile in Germany.

Audience size
310K
in Germany
Gender
86.1%♀
13.9% male
Age
39.3
average years
Country rank
#16908
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Königreich der Stoffe

86.1% are female, 13.9% are male, average age 39.3.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for Königreich der Stoffe audience in Germany
MetricValue
Female86.1%
Male13.9%
Average age39.3
Estimated audience size310,167
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Königreich der Stoffe audience in Germany
Age bracketShare%
16-199%
20-2926%
30-3931%
40-4922%
50+13%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Königreich der Stoffe audience comes from Germany.

Worldwide audience distribution share by country for Königreich der Stoffe
CountryShare
Germany90.6%
Austria4.4%
United States1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Königreich der Stoffe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Königreich der Stoffe fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K6.21×
02Sachsen~20K1.57×
03Brandenburg~10K1.00×
04Thüringen~8K0.99×
05Mecklenburg-Vorpommern~5K0.86×
06Saarland~3K0.75×
07Bremen~2K0.74×
08Schleswig-Holstein~8K0.68×
09Rheinland-Pfalz~10K0.63×
10Niedersachsen~20K0.61×
11Baden-Württemberg~20K0.54×
12Bayern~30K0.53×
13Berlin~7K0.53×
14Hamburg~4K0.50×
15Nordrhein-Westfalen~30K0.46×
16Hessen~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Königreich der Stoffe, Germany
0.43×1.00×6.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Königreich der Stoffe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Königreich der Stoffe audience
#·InterestCategoryAffinity×
01Snaply NähkramHome & Garden175.02×
02Sewing ClubKids & Family77.72×
03MakeristFashion & Accessoires45.09×
04Jersey (clothing)Fashion & Accessoires27.75×
05UpcyclingHome & Garden20.00×
06TailorFashion & Accessoires20.00×
07QuiltingHome & Garden19.46×
08Family and consumer scienceKids & Family16.88×
09Polar fleeceFashion & Accessoires16.14×
10DIY ProjectsHome & Garden15.49×
11Fabric (club)Music & Radio13.03×
12Knitting needleFashion & Accessoires12.64×
13Pattern (sewing)Home & Garden12.09×
14EmbroideryHome & Garden11.73×
15AliExpressShopping11.33×
16Sewing machineHome & Garden11.02×
17DIY & Craft IdeasHome & Garden10.52×
18CrochetHome & Garden9.83×
19YarnFashion & Accessoires9.15×
20DecorationHome & Garden7.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Königreich der Stoffe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Königreich der Stoffe audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.78×
CreativityOPEN2.46×
Family OrientationCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Königreich der Stoffe audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Social Media UsageJOY0.74×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Königreich der Stoffe have in Germany?

Königreich der Stoffe has an estimated audience of 310,167 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.

02

What is the gender split and age of Königreich der Stoffe fans?

86.1% of Königreich der Stoffe fans are female, 13.9% are male, with an average age of 39.3 years.

03

Which brands do Königreich der Stoffe fans like most?

Königreich der Stoffe fans show strongest brand affinity for Snaply Nähkram (175.02×), Sewing Club (77.72×), and AliExpress (11.33×) over the country average.

04

Where do Königreich der Stoffe fans live in Germany?

Königreich der Stoffe fans in Germany are most concentrated in Sachsen-Anhalt (reach ~50K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Königreich der Stoffe fans also like?

Beyond Königreich der Stoffe itself, the audience over-indexes on Sewing Club (77.72×), AliExpress (11.33×), DIY Projects (15.49×), and Fabric (club) (13.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Königreich der Stoffe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Königreich der Stoffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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