Jersey (clothing) Audience in Germany
Jersey (clothing) has an estimated audience of 421,544 people in Germany. 56.8% are female, 43.2% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Saving, Emil Nolde, Rossmann, Škoda Kodiaq.
The average Jersey (clothing) fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Saving, Emil Nolde, with strongest over-indexing on Progressive rock (4.6× the country average). Demographically, the Jersey (clothing) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jersey (clothing) fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.5 |
| Estimated audience size | 421,544 |
Audience persona
The typical Jersey (clothing) fan in Germany is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,902 | 0.78× |
| Bayern | 62,318 | 0.92× |
| Baden-Württemberg | 43,444 | 0.76× |
| Hessen | 32,949 | 1.03× |
| Niedersachsen | 25,332 | 0.62× |
| Berlin | 24,925 | 1.32× |
| Rheinland-Pfalz | 13,824 | 0.65× |
| Sachsen | 13,444 | 0.65× |
| Schleswig-Holstein | 11,839 | 0.78× |
| Brandenburg | 11,029 | 0.84× |
| Thüringen | 10,502 | 0.98× |
| Sachsen-Anhalt | 10,199 | 0.93× |
| Mecklenburg-Vorpommern | 8,970 | 1.11× |
| Saarland | 8,174 | 1.58× |
| Bremen | 8,022 | 2.23× |
| Hamburg | 7,791 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.6× | Music & Radio |
| Saving | 3.49× | Business & Career |
| Emil Nolde | 12.02× | Arts & Culture |
| Rossmann | 1.59× | Shopping |
| Škoda Kodiaq | 2.64× | Cars & Mobility |
| santa eulalia | 18.16× | Travel & Leisure |
| Ipag Business School | 20× | Business & Career |
| Fabriano | 19.51× | Travel & Leisure |
| The Name of the Rose | 7.46× | Literature |
| Graham Greene (actor) | 3.27× | |
| Handmade Gifts | 1.67× | Kids & Family |
| Stamp collecting | 4.27× | Home & Garden |
| Graham Greene | 3.61× | Literature |
| Erkrath | 6.14× | Travel & Leisure |
| Giotto | 4.41× | Food & Beverages |
| Solo climbing | 2.98× | Sports |
| Google Analytics | 1.89× | Internet & Social Media |
| Natural rubber | 1.69× | Cars & Mobility |
| Caprivi Strip | 5.95× | |
| De Buyer | 6.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.14 |
| Sustainability | BALANCE | 1.87 |
| Family Orientation | CONSERVATISM | 1.69 |
| Creativity | OPEN | 1.62 |
| DIY Mentality | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 9.6% |
| Indonesia | 6.3% |
See Jersey (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jersey (clothing) have in Germany?
Jersey (clothing) has an estimated audience of 421,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jersey (clothing) fans?
56.8% of Jersey (clothing) fans are female, 43.2% are male, with an average age of 35.5 years.
Which brands do Jersey (clothing) fans like most?
Jersey (clothing) fans show strongest brand affinity for Progressive rock (4.6×), Saving (3.49×), and Emil Nolde (12.02×) over the country average.
Where do Jersey (clothing) fans live in Germany?
Jersey (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,902), Bayern (reach 62,318), and Baden-Württemberg (reach 43,444). These three regions account for the largest share of the active audience.
What other brands do Jersey (clothing) fans also like?
Beyond Jersey (clothing) itself, the audience over-indexes on Saving (3.49×), Emil Nolde (12.02×), Rossmann (1.59×), and Škoda Kodiaq (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jersey (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.