Folk costume Audience in Germany
Folk costume has an estimated audience of 1,335,377 people in Germany. 65.2% are female, 34.8% are male, average age 41.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Bolero, Bubble Shooter, Jersey, Lederhosen, Dirndl.
The average Folk costume fan in Germany is 41.3 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Bolero, Bubble Shooter, Jersey, with strongest over-indexing on Bolero (33.37× the country average). Demographically, the Folk costume audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Tradition, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Folk costume fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.3 |
| Estimated audience size | 1,335,377 |
Audience persona
The typical Folk costume fan in Germany is more female, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Bolero.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 137,692 | 0.76× |
| Bayern | 133,205 | 0.62× |
| Nordrhein-Westfalen | 103,665 | 0.35× |
| Hessen | 92,392 | 0.91× |
| Rheinland-Pfalz | 89,687 | 1.34× |
| Sachsen | 78,040 | 1.19× |
| Berlin | 73,310 | 1.23× |
| Schleswig-Holstein | 51,209 | 1.07× |
| Sachsen-Anhalt | 46,872 | 1.35× |
| Brandenburg | 43,443 | 1.05× |
| Hamburg | 42,122 | 1.4× |
| Saarland | 40,981 | 2.5× |
| Thüringen | 32,175 | 0.95× |
| Mecklenburg-Vorpommern | 27,483 | 1.08× |
| Niedersachsen | 27,392 | 0.21× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bolero | 33.37× | Music & Radio |
| Bubble Shooter | 18.81× | Games |
| Jersey | 20.21× | Fashion & Accessoires |
| Lederhosen | 16× | Fashion & Accessoires |
| Dirndl | 13.89× | Fashion & Accessoires |
| Pharmacy | 5.74× | Business & Career |
| Vistaprint | 10.77× | Business & Career |
| Max Giesinger | 10.02× | Music & Radio |
| Tradition | 4.24× | Politics & Society |
| Aquarius (constellation) | 28.16× | Politics & Society |
| Tracht | 15.07× | Fashion & Accessoires |
| Polo | 9.44× | Sports |
| Hanoi | 15.56× | Travel & Leisure |
| Art Deco | 8.17× | Arts & Culture |
| Folk music | 4.62× | Music & Radio |
| Scottsdale, Arizona | 26.92× | Travel & Leisure |
| Pinball | 17.43× | Games |
| Folk dance | 11.91× | Music & Radio |
| JACK & JONES | 12.83× | Fashion & Accessoires |
| C.F. Monterrey | 22.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 4.3 |
| Price Sensitivity | PREMIUM | 3.49 |
| Patriotism | CONSERVATISM | 1.48 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.34 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.3% |
| United States | 10.9% |
| Germany | 8.9% |
See Folk costume audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Folk costume have in Germany?
Folk costume has an estimated audience of 1,335,377 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Folk costume fans?
65.2% of Folk costume fans are female, 34.8% are male, with an average age of 41.3 years.
Which brands do Folk costume fans like most?
Folk costume fans show strongest brand affinity for Bolero (33.37×), Bubble Shooter (18.81×), and Jersey (20.21×) over the country average.
Where do Folk costume fans live in Germany?
Folk costume fans in Germany are most concentrated in Baden-Württemberg (reach 137,692), Bayern (reach 133,205), and Nordrhein-Westfalen (reach 103,665). These three regions account for the largest share of the active audience.
What other brands do Folk costume fans also like?
Beyond Folk costume itself, the audience over-indexes on Bubble Shooter (18.81×), Jersey (20.21×), Lederhosen (16×), and Dirndl (13.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folk costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.