Rascasse Audience Intelligence

Folk costume Audience in Germany

A data profile of the people who buy, follow and care about Folk costume in Germany — modelled from more than twelve digital signal sources. Folk costume has an estimated audience of 1,335,377 people in Germany.

#2604among Topic in Germany#260in Fashion & Accessoires

The average Folk costume fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bolero, Bubble Shooter, Jersey, with strongest over-indexing on Bolero (33.37× the country average).

Demographically, the Folk costume audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Folk costume fan in Germany is more female, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Bolero.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk costume profile in Germany.

Audience size
1.3M
in Germany
Gender
65.2%♀
34.8% male
Age
41.3
average years
Country rank
#4980
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk costume fans

65.2% are female, 34.8% are male, average age 41.3.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Folk costume audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age41.3
Estimated audience size1,335,377
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Folk costume audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4925%
50+22%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Folk costume audience comes from Germany.

Worldwide audience distribution share by country for Folk costume
CountryShare
India23.3%
United States10.8%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk costume audience in Germany is strongest.

Fig. 05

Top regions by affinity

Folk costume fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.05×
02Rheinland-Pfalz~70K1.02×
03Hamburg~30K1.02×
04Sachsen~70K1.01×
05Berlin~60K1.01×
06Sachsen-Anhalt~30K1.01×
07Schleswig-Holstein~50K1.00×
08Brandenburg~40K1.00×
09Thüringen~30K1.00×
10Mecklenburg-Vorpommern~30K1.00×
11Hessen~100K0.99×
12Baden-Württemberg~200K0.98×
13Niedersachsen~100K0.98×
14Bayern~200K0.96×
15Nordrhein-Westfalen~300K0.95×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Folk costume, Germany
0.95×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folk costume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folk costume audience
#·InterestCategoryAffinity×
01BoleroMusic & Radio33.37×
02Aquarius (constellation)Politics & Society28.16×
03Scottsdale, ArizonaTravel & Leisure26.92×
04JerseyFashion & Accessoires20.21×
05Bubble ShooterGames18.81×
06PinballGames17.43×
07LederhosenFashion & Accessoires16.00×
08HanoiTravel & Leisure15.56×
09TrachtFashion & Accessoires15.07×
10DirndlFashion & Accessoires13.89×
11JACK & JONESFashion & Accessoires12.83×
12Folk danceMusic & Radio11.91×
13VistaprintBusiness & Career10.77×
14Max GiesingerMusic & Radio10.02×
15PoloSports9.44×
16Art DecoArts & Culture8.17×
17PharmacyBusiness & Career5.74×
18Folk musicMusic & Radio4.62×
19TraditionPolitics & Society4.24×
20Müller (company)Food & Beverages2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folk costume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folk costume audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.60×
PatriotismCONSERVATISM1.35×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folk costume audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.89×
Need for SecurityCONSERVATISM0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folk costume have in Germany?

Folk costume has an estimated audience of 1,335,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Folk costume fans?

65.2% of Folk costume fans are female, 34.8% are male, with an average age of 41.3 years.

03

Which brands do Folk costume fans like most?

Folk costume fans show strongest brand affinity for Bolero (33.37×), Bubble Shooter (18.81×), and Jersey (20.21×) over the country average.

04

Where do Folk costume fans live in Germany?

Folk costume fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Folk costume fans also like?

Beyond Folk costume itself, the audience over-indexes on Bubble Shooter (18.81×), Jersey (20.21×), Lederhosen (16×), and Dirndl (13.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Folk costume audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Folk costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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