Rascasse Audience Intelligence

Lederhosen Audience in Germany

A data profile of the people who buy, follow and care about Lederhosen in Germany — modelled from more than twelve digital signal sources. Lederhosen has an estimated audience of 863,495 people in Germany.

#3441among Topic in Germany#399in Fashion & Accessoires

The average Lederhosen fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Dirndl, Tracht, Folk costume, with strongest over-indexing on Dirndl (23.33× the country average).

Demographically, the Lederhosen audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lederhosen fan in Germany is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Dirndl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lederhosen profile in Germany.

Audience size
863K
in Germany
Gender
54.5%♀
45.5% male
Age
41.3
average years
Country rank
#7400
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lederhosen fans

54.5% are female, 45.5% are male, average age 41.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Lederhosen audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age41.3
Estimated audience size863,495
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Lederhosen audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4926%
50+22%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Lederhosen audience comes from Germany.

Worldwide audience distribution share by country for Lederhosen
CountryShare
Germany43.9%
Austria9.9%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lederhosen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lederhosen fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K2.99×
02Bayern~300K2.50×
03Baden-Württemberg~100K1.25×
04Hessen~60K0.96×
05Rheinland-Pfalz~40K0.92×
06Saarland~10K0.91×
07Sachsen-Anhalt~20K0.85×
08Berlin~30K0.84×
09Sachsen~40K0.83×
10Nordrhein-Westfalen~100K0.79×
11Hamburg~20K0.79×
12Niedersachsen~70K0.78×
13Brandenburg~20K0.70×
14Schleswig-Holstein~20K0.66×
15Bremen~5K0.64×
16Mecklenburg-Vorpommern~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Lederhosen, Germany
0.58×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lederhosen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lederhosen audience
#·InterestCategoryAffinity×
01TrachtFashion & Accessoires26.86×
02DirndlFashion & Accessoires23.33×
03Sankt Anton am ArlbergTravel & Leisure16.80×
04Snare drumMusic & Radio15.97×
05Folk costumeFashion & Accessoires13.19×
06Englischer GartenTravel & Leisure12.53×
07WoodstockMusic & Radio11.83×
08Beethoven (film)Movies & TV7.57×
09Cranger KirmesTravel & Leisure6.77×
10OktoberfestTravel & Leisure6.31×
11ThomannShopping5.17×
12CelloMusic & Radio5.17×
13Antenne BayernMusic & Radio4.51×
14Beatrice EgliMusic & Radio4.24×
15Lieferando.deFood & Beverages3.76×
16Tyrol (state)Travel & Leisure2.97×
17Google FlightsTravel & Leisure2.91×
18Schlager musicMusic & Radio2.43×
19CultureLiterature1.55×
20Current eventsArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lederhosen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lederhosen audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.28×
IndulgenceJOY1.38×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lederhosen audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.01×
Career OrientationPOWER1.05×
Family OrientationCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lederhosen have in Germany?

Lederhosen has an estimated audience of 863,495 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lederhosen fans?

54.5% of Lederhosen fans are female, 45.5% are male, with an average age of 41.3 years.

03

Which brands do Lederhosen fans like most?

Lederhosen fans show strongest brand affinity for Dirndl (23.33×), Tracht (26.86×), and Folk costume (13.19×) over the country average.

04

Where do Lederhosen fans live in Germany?

Lederhosen fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lederhosen fans also like?

Beyond Lederhosen itself, the audience over-indexes on Tracht (26.86×), Folk costume (13.19×), Lieferando.de (3.76×), and Sankt Anton am Arlberg (16.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Lederhosen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lederhosen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →