Lederhosen Audience in Germany
Lederhosen has an estimated audience of 863,495 people in Germany. 54.5% are female, 45.5% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Dirndl, Tracht, Folk costume, Lieferando.de, Sankt Anton am Arlberg.
The average Lederhosen fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Dirndl, Tracht, Folk costume, with strongest over-indexing on Dirndl (23.33× the country average). Demographically, the Lederhosen audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lederhosen fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.3 |
| Estimated audience size | 863,495 |
Audience persona
The typical Lederhosen fan in Germany is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Dirndl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 333,492 | 2.4× |
| Nordrhein-Westfalen | 165,606 | 0.88× |
| Baden-Württemberg | 158,100 | 1.34× |
| Niedersachsen | 71,279 | 0.85× |
| Hessen | 67,777 | 1.03× |
| Thüringen | 43,770 | 1.99× |
| Sachsen | 36,719 | 0.87× |
| Rheinland-Pfalz | 35,838 | 0.83× |
| Berlin | 30,285 | 0.78× |
| Schleswig-Holstein | 21,139 | 0.68× |
| Brandenburg | 18,507 | 0.69× |
| Sachsen-Anhalt | 17,725 | 0.79× |
| Hamburg | 16,265 | 0.83× |
| Saarland | 9,752 | 0.92× |
| Mecklenburg-Vorpommern | 8,952 | 0.54× |
| Bremen | 4,199 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirndl | 23.33× | Fashion & Accessoires |
| Tracht | 26.86× | Fashion & Accessoires |
| Folk costume | 13.19× | Fashion & Accessoires |
| Lieferando.de | 3.76× | Food & Beverages |
| Sankt Anton am Arlberg | 16.8× | Travel & Leisure |
| Thomann | 5.17× | Shopping |
| Oktoberfest | 6.31× | Travel & Leisure |
| Beatrice Egli | 4.24× | Music & Radio |
| Tyrol (state) | 2.97× | Travel & Leisure |
| Snare drum | 15.97× | Music & Radio |
| Cranger Kirmes | 6.77× | Travel & Leisure |
| Schlager music | 2.43× | Music & Radio |
| Woodstock | 11.83× | Music & Radio |
| Culture | 1.55× | Literature |
| Current events | 1.55× | Arts & Culture |
| Cello | 5.17× | Music & Radio |
| Beethoven (film) | 7.57× | Movies & TV |
| Antenne Bayern | 4.51× | Music & Radio |
| Google Flights | 2.91× | Travel & Leisure |
| Englischer Garten | 12.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.47 |
| Indulgence | JOY | 1.33 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.1% |
| Austria | 10.0% |
| United States | 8.4% |
See Lederhosen audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lederhosen have in Germany?
Lederhosen has an estimated audience of 863,495 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lederhosen fans?
54.5% of Lederhosen fans are female, 45.5% are male, with an average age of 41.3 years.
Which brands do Lederhosen fans like most?
Lederhosen fans show strongest brand affinity for Dirndl (23.33×), Tracht (26.86×), and Folk costume (13.19×) over the country average.
Where do Lederhosen fans live in Germany?
Lederhosen fans in Germany are most concentrated in Bayern (reach 333,492), Nordrhein-Westfalen (reach 165,606), and Baden-Württemberg (reach 158,100). These three regions account for the largest share of the active audience.
What other brands do Lederhosen fans also like?
Beyond Lederhosen itself, the audience over-indexes on Tracht (26.86×), Folk costume (13.19×), Lieferando.de (3.76×), and Sankt Anton am Arlberg (16.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lederhosen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.