Rascasse Audience Intelligence

Englischer Garten Audience in Germany

A data profile of the people who buy, follow and care about Englischer Garten in Germany — modelled from more than twelve digital signal sources. Englischer Garten has an estimated audience of 278,368 people in Germany.

#43among POI in Germany#1761among POI in Germany#1498in Travel & Leisure

The average Englischer Garten fan in Germany is 40.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Helmfried von Lüttichau, Bavarian Alps, Obi (store), with strongest over-indexing on Helmfried von Lüttichau (27.66× the country average).

Demographically, the Englischer Garten audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Englischer Garten fan in Germany is more female, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Helmfried von Lüttichau.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Englischer Garten profile in Germany.

Audience size
278K
in Germany
Gender
60.9%♀
39.1% male
Age
40.7
average years
Country rank
#18333
POI in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Englischer Garten fans

60.9% are female, 39.1% are male, average age 40.7.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Englischer Garten audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age40.7
Estimated audience size278,368
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Englischer Garten audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Englischer Garten audience comes from Germany.

Worldwide audience distribution share by country for Englischer Garten
CountryShare
Germany32.7%
Italy17.9%
Hungary16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Englischer Garten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Englischer Garten fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K11.22×
02Baden-Württemberg~20K0.58×
03Hessen~10K0.52×
04Bremen~1K0.50×
05Berlin~6K0.48×
06Saarland~2K0.47×
07Rheinland-Pfalz~6K0.46×
08Thüringen~3K0.41×
09Hamburg~2K0.38×
10Nordrhein-Westfalen~20K0.37×
11Mecklenburg-Vorpommern~2K0.37×
12Brandenburg~3K0.36×
13Sachsen-Anhalt~3K0.36×
14Niedersachsen~9K0.34×
15Sachsen~5K0.34×
16Schleswig-Holstein~3K0.33×
Fig. 06

Affinity by region

Affinity by region — Englischer Garten, Germany
0.33×1.00×11.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Englischer Garten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Englischer Garten audience
#·InterestCategoryAffinity×
01FiskarsHome & Garden34.73×
02Cultural tourismTravel & Leisure30.30×
03Helmfried von LüttichauMovies & TV27.66×
04Bavarian AlpsTravel & Leisure27.66×
05LederhosenFashion & Accessoires18.08×
06Gardena (company)Shopping16.31×
07Hubert AiwangerPolitics & Society15.39×
08BALDUR-GartenShopping12.10×
09Folk costumeFashion & Accessoires9.39×
10OktoberfestTravel & Leisure8.14×
11Home-improvement centerHome & Garden6.07×
12Obi (store)Shopping3.93×
13Roland KaiserMusic & Radio3.92×
14FRITZ!BoxTechnology & Electronics3.64×
15ADACCars & Mobility3.61×
16SportschauSports3.05×
17HornbachShopping2.81×
18BildNews2.61×
19REWEShopping2.37×
20TagesschauMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Englischer Garten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Englischer Garten audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.35×
SpiritualityBALANCE2.43×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Englischer Garten audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Early Adopter MentalityPOWER1.10×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Englischer Garten have in Germany?

Englischer Garten has an estimated audience of 278,368 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Englischer Garten fans?

60.9% of Englischer Garten fans are female, 39.1% are male, with an average age of 40.7 years.

03

Which brands do Englischer Garten fans like most?

Englischer Garten fans show strongest brand affinity for Helmfried von Lüttichau (27.66×), Bavarian Alps (27.66×), and Obi (store) (3.93×) over the country average.

04

Where do Englischer Garten fans live in Germany?

Englischer Garten fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Englischer Garten fans also like?

Beyond Englischer Garten itself, the audience over-indexes on Bavarian Alps (27.66×), Obi (store) (3.93×), Gardena (company) (16.31×), and Lederhosen (18.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Englischer Garten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Englischer Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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