Englischer Garten Audience in Germany
Englischer Garten has an estimated audience of 278,368 people in Germany. 60.9% are female, 39.1% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bavarian Alps, Obi (store), Gardena (company), Lederhosen, Fiskars.
The average Englischer Garten fan in Germany is 40.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bavarian Alps, Obi (store), Gardena (company), with strongest over-indexing on Bavarian Alps (27.66× the country average). Demographically, the Englischer Garten audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Englischer Garten fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.7 |
| Estimated audience size | 278,368 |
Audience persona
The typical Englischer Garten fan in Germany is more female, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Bavarian Alps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 208,776 | 9.52× |
| Nordrhein-Westfalen | 27,329 | 0.45× |
| Baden-Württemberg | 26,641 | 0.7× |
| Hessen | 14,045 | 0.66× |
| Niedersachsen | 10,814 | 0.4× |
| Berlin | 7,564 | 0.61× |
| Rheinland-Pfalz | 7,468 | 0.54× |
| Sachsen | 4,985 | 0.37× |
| Schleswig-Holstein | 3,280 | 0.33× |
| Brandenburg | 3,050 | 0.35× |
| Thüringen | 2,770 | 0.39× |
| Hamburg | 2,676 | 0.43× |
| Sachsen-Anhalt | 2,017 | 0.28× |
| Saarland | 1,337 | 0.39× |
| Mecklenburg-Vorpommern | 1,296 | 0.24× |
| Bremen | 824 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bavarian Alps | 27.66× | Travel & Leisure |
| Obi (store) | 3.93× | Shopping |
| Gardena (company) | 16.31× | Shopping |
| Lederhosen | 18.08× | Fashion & Accessoires |
| Fiskars | 34.73× | Home & Garden |
| BALDUR-Garten | 12.1× | Shopping |
| Cultural tourism | 30.3× | Travel & Leisure |
| Home-improvement center | 6.07× | Home & Garden |
| Oktoberfest | 8.14× | Travel & Leisure |
| Bild | 2.61× | News |
| Globus Baumarkt | 2.97× | Shopping |
| FRITZ!Box | 3.64× | Technology & Electronics |
| Tagesschau | 2.29× | Movies & TV |
| Folk costume | 9.39× | Fashion & Accessoires |
| Sportschau | 3.05× | Sports |
| Roland Kaiser | 3.92× | Music & Radio |
| Dallas (1978 TV series) | 11.28× | Movies & TV |
| ADAC | 3.61× | Cars & Mobility |
| Hornbach | 2.81× | Shopping |
| Spiegel Online | 2.38× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.2 |
| Community Orientation | OPEN | 2.28 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Quality Awareness | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.75 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.8% |
| Italy | 18.0% |
| Hungary | 16.4% |
See Englischer Garten audiences in other countries
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Frequently asked questions
How many fans does Englischer Garten have in Germany?
Englischer Garten has an estimated audience of 278,368 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Englischer Garten fans?
60.9% of Englischer Garten fans are female, 39.1% are male, with an average age of 40.7 years.
Which brands do Englischer Garten fans like most?
Englischer Garten fans show strongest brand affinity for Bavarian Alps (27.66×), Obi (store) (3.93×), and Gardena (company) (16.31×) over the country average.
Where do Englischer Garten fans live in Germany?
Englischer Garten fans in Germany are most concentrated in Bayern (reach 208,776), Nordrhein-Westfalen (reach 27,329), and Baden-Württemberg (reach 26,641). These three regions account for the largest share of the active audience.
What other brands do Englischer Garten fans also like?
Beyond Englischer Garten itself, the audience over-indexes on Obi (store) (3.93×), Gardena (company) (16.31×), Lederhosen (18.08×), and Fiskars (34.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Englischer Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.