Hubert Aiwanger Audience in Germany
Hubert Aiwanger has an estimated audience of 365,387 people in Germany. 53.4% are female, 46.6% are male, average age 46.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Felix Baumgartner, Allgäu, Moodle, Markus Lanz, Love Actually.
The average Hubert Aiwanger fan in Germany is 46.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Felix Baumgartner, Allgäu, Moodle, with strongest over-indexing on Felix Baumgartner (6.61× the country average). Demographically, the Hubert Aiwanger audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Hubert Aiwanger fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 46.6 |
| Estimated audience size | 365,387 |
Audience persona
The typical Hubert Aiwanger fan in Germany is balanced, around 46.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Felix Baumgartner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 228,994 | 4.24× |
| Nordrhein-Westfalen | 52,162 | 0.71× |
| Baden-Württemberg | 51,102 | 1.12× |
| Niedersachsen | 24,397 | 0.75× |
| Hessen | 23,302 | 0.91× |
| Sachsen | 15,768 | 0.96× |
| Rheinland-Pfalz | 15,672 | 0.93× |
| Berlin | 11,749 | 0.78× |
| Thüringen | 8,836 | 1.03× |
| Schleswig-Holstein | 7,916 | 0.66× |
| Brandenburg | 7,482 | 0.72× |
| Sachsen-Anhalt | 5,524 | 0.64× |
| Hamburg | 5,420 | 0.71× |
| Mecklenburg-Vorpommern | 3,816 | 0.6× |
| Saarland | 2,954 | 0.72× |
| Bremen | 1,515 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Felix Baumgartner | 6.61× | Sports |
| Allgäu | 7.83× | Travel & Leisure |
| Moodle | 7.43× | Technology & Electronics |
| Markus Lanz | 4.44× | Movies & TV |
| Love Actually | 8.82× | Movies & TV |
| Satire | 5.23× | Literature |
| Borussia Dortmund | 1.54× | Sports |
| Four Hills Tournament | 20.41× | Sports |
| Small Business Administration | 9.18× | Business & Career |
| German television comedy | 5.3× | Movies & TV |
| RTL Television | 3.07× | Movies & TV |
| Vacations | 2.53× | Travel & Leisure |
| Pets | 1.63× | Pets & Animals |
| Andy Borg | 4.13× | Music & Radio |
| FC Bayern Munich | 1.57× | Sports |
| Obi (store) | 1.74× | Shopping |
| Automobiles | 1.67× | Cars & Mobility |
| ERC Ingolstadt | 15.81× | Sports |
| Kastelruther Spatzen | 6.84× | Music & Radio |
| Felix Neureuther | 5.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.3 |
| Tradition | CONSERVATISM | 1.82 |
| Quality Awareness | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.36 |
| Sports Activity | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| Austria | 2.8% |
| China | 1.5% |
See Hubert Aiwanger audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
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- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Hubert Aiwanger have in Germany?
Hubert Aiwanger has an estimated audience of 365,387 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hubert Aiwanger fans?
53.4% of Hubert Aiwanger fans are female, 46.6% are male, with an average age of 46.6 years.
Which brands do Hubert Aiwanger fans like most?
Hubert Aiwanger fans show strongest brand affinity for Felix Baumgartner (6.61×), Allgäu (7.83×), and Moodle (7.43×) over the country average.
Where do Hubert Aiwanger fans live in Germany?
Hubert Aiwanger fans in Germany are most concentrated in Bayern (reach 228,994), Nordrhein-Westfalen (reach 52,162), and Baden-Württemberg (reach 51,102). These three regions account for the largest share of the active audience.
What other brands do Hubert Aiwanger fans also like?
Beyond Hubert Aiwanger itself, the audience over-indexes on Allgäu (7.83×), Moodle (7.43×), Markus Lanz (4.44×), and Love Actually (8.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hubert Aiwanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.