Earth Day Audience in Germany
A data profile of the people who buy, follow and care about Earth Day in Germany — modelled from more than twelve digital signal sources. Earth Day has an estimated audience of 912,311 people in Germany.
The average Earth Day fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Telegram, Der Tagesspiegel, Die Welt, with strongest over-indexing on Telegram (24.6× the country average).
Demographically, the Earth Day audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Earth Day fan in Germany is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Telegram.
At a glance
The key figures that characterise the Earth Day profile in Germany.
Search interest · 12-month trend
Demographics of Earth Day fans
56.2% are female, 43.8% are male, average age 44.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.6 |
| Estimated audience size | 912,311 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Earth Day audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.6% |
| China | 14.4% |
| Chile | 12.8% |
Geography
Where the Earth Day audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.42× | |
| 02 | Sachsen | ~60K | 1.37× | |
| 03 | Berlin | ~50K | 1.27× | |
| 04 | Schleswig-Holstein | ~40K | 1.10× | |
| 05 | Hamburg | ~20K | 1.06× | |
| 06 | Bremen | ~8K | 1.05× | |
| 07 | Rheinland-Pfalz | ~50K | 1.03× | |
| 08 | Baden-Württemberg | ~100K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.98× | |
| 10 | Bayern | ~100K | 0.96× | |
| 11 | Thüringen | ~20K | 0.90× | |
| 12 | Niedersachsen | ~80K | 0.87× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.80× | |
| 14 | Saarland | ~9K | 0.80× | |
| 15 | Sachsen-Anhalt | ~20K | 0.77× | |
| 16 | Brandenburg | ~20K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Earth Day audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 24.60× | ||
| 02 | Trello | Internet & Social Media | 24.26× | ||
| 03 | Love Actually | Movies & TV | 24.20× | ||
| 04 | Working parent | Kids & Family | 23.15× | ||
| 05 | Der Tagesspiegel | News | 20.00× | ||
| 06 | Die Welt | News | 20.00× | ||
| 07 | Meme | Internet & Social Media | 20.00× | ||
| 08 | Christmas Eve | Kids & Family | 20.00× | ||
| 09 | Santa Claus | Kids & Family | 20.00× | ||
| 10 | Christmas market | Food & Beverages | 20.00× | ||
| 11 | LGBT community | Politics & Society | 20.00× | ||
| 12 | Home Alone (franchise) | Movies & TV | 20.00× | ||
| 13 | Christmas tree | Kids & Family | 20.00× | ||
| 14 | Angela Merkel | Politics & Society | 20.00× | ||
| 15 | Christmas decoration | Home & Garden | 20.00× | ||
| 16 | Sustainable design | Business & Career | 20.00× | ||
| 17 | Handelsblatt | Business & Career | 18.46× | ||
| 18 | Spiegel Online | News | 14.96× | ||
| 19 | Der Spiegel | News | 14.64× | ||
| 20 | Friedrich Merz | Politics & Society | 13.76× |
Personality of the Earth Day audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 6.96× | |
| Spirituality | BALANCE | 4.80× | |
| Social Media Usage | JOY | 3.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Design Affinity | PREMIUM | 0.93× |
Frequently asked questions
How many fans does Earth Day have in Germany?
Earth Day has an estimated audience of 912,311 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earth Day fans?
56.2% of Earth Day fans are female, 43.8% are male, with an average age of 44.6 years.
Which brands do Earth Day fans like most?
Earth Day fans show strongest brand affinity for Telegram (24.6×), Der Tagesspiegel (20×), and Die Welt (20×) over the country average.
Where do Earth Day fans live in Germany?
Earth Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Earth Day fans also like?
Beyond Earth Day itself, the audience over-indexes on Der Tagesspiegel (20×), Die Welt (20×), Spiegel Online (14.96×), and Meme (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Earth Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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