Earth Day Audience in Germany
Earth Day has an estimated audience of 840,810 people in Germany. 56.2% are female, 43.8% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Telegram, Der Tagesspiegel, Die Welt, Meme.
The average Earth Day fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Telegram, Der Tagesspiegel, with strongest over-indexing on Spiegel Online (14.96× the country average). Demographically, the Earth Day audience skews more female with an average age of 44.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Earth Day fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.6 |
| Estimated audience size | 840,810 |
Audience persona
The typical Earth Day fan in Germany is more female, around 44.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,752 | 1.02× |
| Bayern | 142,223 | 0.97× |
| Baden-Württemberg | 132,645 | 1.06× |
| Hessen | 104,828 | 1.5× |
| Niedersachsen | 76,084 | 0.85× |
| Sachsen | 61,466 | 1.37× |
| Berlin | 51,937 | 1.27× |
| Rheinland-Pfalz | 50,000 | 1.09× |
| Schleswig-Holstein | 37,204 | 1.13× |
| Hamburg | 22,859 | 1.1× |
| Thüringen | 20,767 | 0.89× |
| Brandenburg | 20,460 | 0.72× |
| Sachsen-Anhalt | 14,190 | 0.6× |
| Mecklenburg-Vorpommern | 13,561 | 0.78× |
| Saarland | 7,925 | 0.7× |
| Bremen | 7,490 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 14.96× | News |
| Telegram | 24.6× | Internet & Social Media |
| Der Tagesspiegel | 20× | News |
| Die Welt | 20× | News |
| Meme | 20× | Internet & Social Media |
| Der Spiegel | 14.64× | News |
| UEFA Nations League | 21.03× | Sports |
| Christmas Eve | 20× | Kids & Family |
| Santa Claus | 20× | Kids & Family |
| Christmas market | 20× | Food & Beverages |
| LGBT community | 20× | Politics & Society |
| Friedrich Merz | 13.76× | Politics & Society |
| Home Alone (franchise) | 20× | Movies & TV |
| Christmas tree | 20× | Kids & Family |
| Love Actually | 24.2× | Movies & TV |
| Handelsblatt | 18.46× | Business & Career |
| Christmas decoration | 20× | Home & Garden |
| Angela Merkel | 20× | Politics & Society |
| Sustainable design | 20× | Business & Career |
| 7.22× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.41 |
| Early Adopter Mentality | POWER | 1.72 |
| Sustainability | BALANCE | 1.6 |
| Indulgence | JOY | 1.39 |
| Career Orientation | POWER | 1.36 |
| Social Media Usage | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| China | 15.4% |
| Chile | 13.7% |
See Earth Day audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Earth Day have in Germany?
Earth Day has an estimated audience of 840,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earth Day fans?
56.2% of Earth Day fans are female, 43.8% are male, with an average age of 44.6 years.
Which brands do Earth Day fans like most?
Earth Day fans show strongest brand affinity for Spiegel Online (14.96×), Telegram (24.6×), and Der Tagesspiegel (20×) over the country average.
Where do Earth Day fans live in Germany?
Earth Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,752), Bayern (reach 142,223), and Baden-Württemberg (reach 132,645). These three regions account for the largest share of the active audience.
What other brands do Earth Day fans also like?
Beyond Earth Day itself, the audience over-indexes on Telegram (24.6×), Der Tagesspiegel (20×), Die Welt (20×), and Meme (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Earth Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.