Earth Day Audience in United States

Earth Day logo

Earth Day has an estimated audience of 4,068,723 people in United States. 63.3% are female, 36.7% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Earth, Planet Fitness, Supreme court, Men's clothing, Rugby league.

The average Earth Day fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Earth, Planet Fitness, Supreme court, with strongest over-indexing on Earth (2.47× the country average). Demographically, the Earth Day audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Earth Day fans

Demographic split for Earth Day audience in United States
MetricValue
Female63.3%
Male36.7%
Average age40.5
Estimated audience size4,068,723

Audience persona

The typical Earth Day fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Earth.

Top regions in United States

Top regions ranked by reach for Earth Day in United States
RegionReachAffinity
California449,9921.01×
Texas430,3241.23×
Florida318,2671.16×
New York238,3091.05×
Georgia187,2341.49×
North Carolina179,4731.47×
Illinois153,5321.13×
Pennsylvania137,6391×
Ohio135,4861.08×
Virginia122,4991.24×
Alabama106,5081.87×
Michigan98,1980.92×
Tennessee96,3351.18×
New Jersey95,7750.93×
Louisiana90,3591.72×
Arizona89,3611.08×
South Carolina86,6181.42×
Indiana84,9061.14×
Maryland82,9911.19×
Washington79,4460.97×
Missouri76,8861.17×
Mississippi68,5412.04×
Wisconsin58,1780.95×
Massachusetts58,1550.73×
Kentucky53,2751.04×
Colorado52,8050.82×
Oklahoma52,1071.15×
Minnesota49,4930.85×
Oregon45,9850.99×
Nevada45,3561.15×
Arkansas40,6811.21×
Connecticut38,1740.94×
Utah36,9091.01×
Kansas32,2251.01×
Iowa28,7790.86×
Hawaii18,6621.07×
Nebraska17,4160.85×
New Mexico17,2880.85×
Idaho16,0370.79×
Washington, District of Columbia15,3161.25×
West Virginia14,3110.76×
New Hampshire11,8470.74×
Montana10,1700.9×
Maine9,6410.66×
Rhode Island9,4590.73×
Delaware9,3530.83×
South Dakota8,1890.87×
North Dakota6,7620.81×
Alaska6,6390.76×
Vermont4,6950.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth Day audience
BrandAffinityCategory
Earth2.47×Travel & Leisure
Planet Fitness1.8×Sports
Supreme court6.97×Politics & Society
Men's clothing1.51×Fashion & Accessoires
Rugby league1.65×Sports
Walt Disney World1.56×Travel & Leisure
Cyber Monday1.94×Shopping
Sporting Cristal12.64×Sports
Healthy habits1.84×Health
Industrial design1.67×Business & Career
Patio1.81×Home & Garden
NFL Network1.52×Sports
Collecting1.61×Kids & Family
Botany1.61×Home & Garden
Anime convention1.77×Literature
Climate1.74×Politics & Society
Twitch1.61×Games
Illustration1.51×Arts & Culture
Braid1.61×Home & Garden
National park1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth Day audience
TraitClusterScore
SustainabilityBALANCE2.64
Community OrientationOPEN1.91
Family OrientationCONSERVATISM1.72
MindfulnessBALANCE1.44
Healthy LifestyleBALANCE1.4
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Earth Day
CountryShare
United States15.6%
China15.4%
Chile13.7%

See Earth Day audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Earth Day have in United States?

Earth Day has an estimated audience of 4,068,723 people in United States, concentrated in California and Texas.

What is the gender split and age of Earth Day fans?

63.3% of Earth Day fans are female, 36.7% are male, with an average age of 40.5 years.

Which brands do Earth Day fans like most?

Earth Day fans show strongest brand affinity for Earth (2.47×), Planet Fitness (1.8×), and Supreme court (6.97×) over the country average.

Where do Earth Day fans live in United States?

Earth Day fans in United States are most concentrated in California (reach 449,992), Texas (reach 430,324), and Florida (reach 318,267). These three regions account for the largest share of the active audience.

What other brands do Earth Day fans also like?

Beyond Earth Day itself, the audience over-indexes on Planet Fitness (1.8×), Supreme court (6.97×), Men's clothing (1.51×), and Rugby league (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.