Earth Audience in United States

Earth logo

Earth has an estimated audience of 57,870,949 people in United States. 53.3% are female, 46.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Google Home.

The average Earth fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.33× the country average). Demographically, the Earth audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Planet

Demographics of Earth fans

Demographic split for Earth audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.1
Estimated audience size57,870,949

Audience persona

The typical Earth fan in United States is balanced, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Earth in United States
RegionReachAffinity
California6,775,6471.06×
Texas5,537,6031.11×
Florida4,364,4801.11×
New York3,254,2491.01×
Pennsylvania1,865,4930.96×
Georgia1,836,3801.03×
Illinois1,807,2760.94×
North Carolina1,685,0150.97×
Ohio1,682,9980.94×
Arizona1,562,3731.32×
Virginia1,436,8931.02×
Michigan1,405,5800.93×
Washington1,403,4561.21×
New Jersey1,338,1520.91×
Tennessee1,091,1440.94×
Alabama1,043,5571.29×
Indiana993,7440.94×
Massachusetts973,9630.85×
Missouri952,1461.02×
Maryland938,9200.94×
Colorado871,1220.96×
Oregon826,5541.25×
South Carolina791,5710.91×
Louisiana784,6491.05×
Oklahoma750,6071.17×
Minnesota731,7730.88×
Wisconsin726,3540.83×
Kentucky719,7210.99×
Utah622,3341.2×
Nevada533,3520.95×
Connecticut502,8460.87×
Mississippi485,2951.02×
Arkansas478,1661×
Kansas463,6511.02×
Iowa443,5140.93×
Idaho315,3941.09×
New Mexico305,7281.05×
West Virginia290,6011.08×
Nebraska285,4700.98×
Hawaii237,4350.95×
New Hampshire192,3640.84×
Maine184,4940.89×
Montana171,1751.07×
Alaska170,3751.38×
Washington, District of Columbia150,3650.86×
South Dakota145,6931.09×
Rhode Island142,9940.78×
North Dakota121,5561.02×
Delaware113,1340.71×
Wyoming81,4740.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth audience
BrandAffinityCategory
Goop13.33×Internet & Social Media
Governor of Michigan15.77×Politics & Society
Wok12.6×Food & Beverages
Vocal harmony8.24×Music & Radio
Google Home11.4×Technology & Electronics
Grinch7.05×Movies & TV
Hibachi13.25×Food & Beverages
Grace Slick12.78×Music & Radio
Cherish (group)15.43×Music & Radio
headspace13.17×Health
Fairy godmother8.88×Literature
Hipster11.35×Politics & Society
No Escape (1994 film)13×Movies & TV
El Paso County, Colorado14.53×Travel & Leisure
TV Fanatic11.86×Movies & TV
Kikar HaShabbat16.29×News
Ira Glass16.98×Music & Radio
Guitarist (magazine)11.02×Music & Radio
La Jolla8.05×Travel & Leisure
Historic site3.57×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
SustainabilityBALANCE1.43
ExtroversionTHRILL1.31
IndividualismJOY1.29
Social Media UsageJOY1.12
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Earth
CountryShare
United States21.0%
Italy5.7%
United Kingdom5.1%

See Earth audiences in other countries

More Planet audiences in United States

Frequently asked questions

How many fans does Earth have in United States?

Earth has an estimated audience of 57,870,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Earth fans?

53.3% of Earth fans are female, 46.7% are male, with an average age of 41.1 years.

Which brands do Earth fans like most?

Earth fans show strongest brand affinity for Goop (13.33×), Governor of Michigan (15.77×), and Wok (12.6×) over the country average.

Where do Earth fans live in United States?

Earth fans in United States are most concentrated in California (reach 6,775,647), Texas (reach 5,537,603), and Florida (reach 4,364,480). These three regions account for the largest share of the active audience.

What other brands do Earth fans also like?

Beyond Earth itself, the audience over-indexes on Governor of Michigan (15.77×), Wok (12.6×), Vocal harmony (8.24×), and Google Home (11.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.