A data profile of the people who buy, follow and care about Earth in Canada — modelled from more than twelve digital signal sources. Earth has an estimated audience of 6,687,755 people in Canada.
The average Earth fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, The Weather Network, with strongest over-indexing on Real property (1.89× the country average).
Demographically, the Earth audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Earth fan in Canada is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Earth profile in Canada.
51.4% are female, 48.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.8 |
| Estimated audience size | 6,687,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Earth audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
Where the Earth audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.18× | |
| 02 | British Columbia | ~1M | 1.17× | |
| 03 | Alberta | ~900K | 1.14× | |
| 04 | New Brunswick | ~200K | 1.13× | |
| 05 | Manitoba | ~300K | 1.11× | |
| 06 | Saskatchewan | ~200K | 1.09× | |
| 07 | Quebec | ~1.5M | 0.97× | |
| 08 | Nova Scotia | ~200K | 0.92× | |
| 09 | Newfoundland and Labrador | ~80K | 0.78× | |
| 10 | Prince Edward Island | ~20K | 0.54× |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.59× | ||
| 02 | Sustainable energy | Home & Garden | 2.26× | ||
| 03 | Emmy Award | Movies & TV | 2.16× | ||
| 04 | Innovation | Business & Career | 2.10× | ||
| 05 | Tabloid (newspaper format) | Literature | 2.04× | ||
| 06 | Virtual reality | Technology & Electronics | 1.98× | ||
| 07 | Real property | Home & Garden | 1.89× | ||
| 08 | Renewable energy | Business & Career | 1.86× | ||
| 09 | Qatar Airways | Travel & Leisure | 1.83× | ||
| 10 | Rotten Tomatoes | Movies & TV | 1.82× | ||
| 11 | Internet & Social Media | 1.78× | |||
| 12 | Bored Panda | Internet & Social Media | 1.77× | ||
| 13 | Business school | Business & Career | 1.77× | ||
| 14 | Hypermarket | Shopping | 1.73× | ||
| 15 | Natural gas | Cars & Mobility | 1.68× | ||
| 16 | Mission: Impossible | Movies & TV | 1.65× | ||
| 17 | Solar energy | Home & Garden | 1.64× | ||
| 18 | Potato chip | Food & Beverages | 1.57× | ||
| 19 | The Weather Network | Movies & TV | 1.51× | ||
| 20 | TV game shows | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.43× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× | |
| Indulgence | JOY | 0.88× |
Earth has an estimated audience of 6,687,755 people in Canada, concentrated in Ontario and Quebec.
51.4% of Earth fans are female, 48.6% are male, with an average age of 40.8 years.
Earth fans show strongest brand affinity for Real property (1.89×), Innovation (2.1×), and The Weather Network (1.51×) over the country average.
Earth fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Earth itself, the audience over-indexes on Innovation (2.1×), The Weather Network (1.51×), Sustainable energy (2.26×), and Non-alcoholic beverage (2.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.