Earth Audience in Canada
Earth has an estimated audience of 6,687,755 people in Canada. 51.4% are female, 48.6% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: LinkedIn, Real property, Innovation, The Weather Network, Sustainable energy.
The average Earth fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include LinkedIn, Real property, Innovation, with strongest over-indexing on LinkedIn (1.78× the country average). Demographically, the Earth audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Planet
Demographics of Earth fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.8 |
| Estimated audience size | 6,687,755 |
Audience persona
The typical Earth fan in Canada is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,312,449 | 1.18× |
| Quebec | 1,552,274 | 0.97× |
| British Columbia | 1,170,993 | 1.17× |
| Alberta | 943,880 | 1.14× |
| Manitoba | 278,379 | 1.11× |
| Saskatchewan | 231,759 | 1.09× |
| Nova Scotia | 183,654 | 0.92× |
| New Brunswick | 173,785 | 1.13× |
| Newfoundland and Labrador | 78,959 | 0.78× |
| Prince Edward Island | 17,777 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.78× | Internet & Social Media | |
| Real property | 1.89× | Home & Garden |
| Innovation | 2.1× | Business & Career |
| The Weather Network | 1.51× | Movies & TV |
| Sustainable energy | 2.26× | Home & Garden |
| Non-alcoholic beverage | 2.59× | Food & Beverages |
| Tabloid (newspaper format) | 2.04× | Literature |
| Virtual reality | 1.98× | Technology & Electronics |
| Renewable energy | 1.86× | Business & Career |
| TV game shows | 1.51× | Movies & TV |
| Solar energy | 1.64× | Home & Garden |
| Emmy Award | 2.16× | Movies & TV |
| Natural gas | 1.68× | Cars & Mobility |
| Hypermarket | 1.73× | Shopping |
| Bored Panda | 1.77× | Internet & Social Media |
| Rotten Tomatoes | 1.82× | Movies & TV |
| Mission: Impossible | 1.65× | Movies & TV |
| Potato chip | 1.57× | Food & Beverages |
| Business school | 1.77× | Business & Career |
| Qatar Airways | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Convenience Orientation | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| Individualism | JOY | 1.17 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
See Earth audiences in other countries
More Planet audiences in Canada
Frequently asked questions
How many fans does Earth have in Canada?
Earth has an estimated audience of 6,687,755 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Earth fans?
51.4% of Earth fans are female, 48.6% are male, with an average age of 40.8 years.
Which brands do Earth fans like most?
Earth fans show strongest brand affinity for LinkedIn (1.78×), Real property (1.89×), and Innovation (2.1×) over the country average.
Where do Earth fans live in Canada?
Earth fans in Canada are most concentrated in Ontario (reach 3,312,449), Quebec (reach 1,552,274), and British Columbia (reach 1,170,993). These three regions account for the largest share of the active audience.
What other brands do Earth fans also like?
Beyond Earth itself, the audience over-indexes on Real property (1.89×), Innovation (2.1×), The Weather Network (1.51×), and Sustainable energy (2.26×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.