A data profile of the people who buy, follow and care about RBC in Canada — modelled from more than twelve digital signal sources. RBC has an estimated audience of 34,877,278 people in Canada.
RBC has an estimated audience of 34,877,278 people in Canada. 52.0% are female, 48.0% are male, average age 41.6. Top brand affinities: Paul McCartney, Bruce Springsteen, Monster Hunter, Neil Young, Johnny Cash.
Top brand affinities include Paul McCartney, Bruce Springsteen, Monster Hunter, with strongest over-indexing on Paul McCartney (1.51× the country average).
Demographically, the RBC audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
The typical RBC fan in Canada is balanced, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Paul McCartney.
The key figures that characterise the RBC profile in Canada.
52.0% are female, 48.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.6 |
| Estimated audience size | 34,877,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide RBC audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 88.6% |
| United States | 5.5% |
| Japan | 1.1% |
The strongest cross-interests of the RBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto-Tune | Music & Radio | 1.66× | ||
| 02 | Medieval music | Music & Radio | 1.65× | ||
| 03 | Robbie Williams | Music & Radio | 1.64× | ||
| 04 | Angers SCO | Sports | 1.62× | ||
| 05 | Tina Turner | Music & Radio | 1.58× | ||
| 06 | Plastic Surgeon | Health | 1.58× | ||
| 07 | Foo Fighters | Music & Radio | 1.57× | ||
| 08 | Bruce Springsteen | Music & Radio | 1.56× | ||
| 09 | Led Zeppelin | Music & Radio | 1.56× | ||
| 10 | Petite size | Fashion & Accessoires | 1.56× | ||
| 11 | Sheryl Crow | Music & Radio | 1.54× | ||
| 12 | Stevie Wonder | Music & Radio | 1.53× | ||
| 13 | Experiential gifts | Shopping | 1.53× | ||
| 14 | Franz Ferdinand (band) | Music & Radio | 1.53× | ||
| 15 | Monster Hunter | Games | 1.52× | ||
| 16 | Neil Young | Music & Radio | 1.52× | ||
| 17 | The Black Keys | Music & Radio | 1.52× | ||
| 18 | Paul McCartney | Music & Radio | 1.51× | ||
| 19 | Johnny Cash | Music & Radio | 1.51× | ||
| 20 | Corona (beer) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.15× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for RBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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