RBC Audience in Canada
RBC has an estimated audience of 35,042,603 people in Canada. 52.0% are female, 48.0% are male, average age 41.6. Top brand affinities: Paul McCartney, Bruce Springsteen, Monster Hunter, Neil Young, Johnny Cash.
Top brand affinities include Paul McCartney, Bruce Springsteen, Monster Hunter, with strongest over-indexing on Paul McCartney (1.51× the country average). Demographically, the RBC audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of RBC fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.6 |
| Estimated audience size | 35,042,603 |
Audience persona
The typical RBC fan in Canada is balanced, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Paul McCartney.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul McCartney | 1.51× | Music & Radio |
| Bruce Springsteen | 1.56× | Music & Radio |
| Monster Hunter | 1.52× | Games |
| Neil Young | 1.52× | Music & Radio |
| Johnny Cash | 1.51× | Music & Radio |
| Led Zeppelin | 1.56× | Music & Radio |
| Stevie Wonder | 1.53× | Music & Radio |
| Foo Fighters | 1.57× | Music & Radio |
| Robbie Williams | 1.64× | Music & Radio |
| Sheryl Crow | 1.54× | Music & Radio |
| Experiential gifts | 1.53× | Shopping |
| Tina Turner | 1.58× | Music & Radio |
| Franz Ferdinand (band) | 1.53× | Music & Radio |
| Plastic Surgeon | 1.58× | Health |
| The Black Keys | 1.52× | Music & Radio |
| Petite size | 1.56× | Fashion & Accessoires |
| Medieval music | 1.65× | Music & Radio |
| Auto-Tune | 1.66× | Music & Radio |
| Angers SCO | 1.62× | Sports |
| Corona (beer) | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.15 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
| Extroversion | THRILL | 1.12 |
| Quality Awareness | PREMIUM | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 88.7% |
| United States | 5.4% |
| Japan | 1.1% |
See RBC audiences in other countries
More Concert venue audiences in Canada
- Union Station (8,949,527)
- Garage (5,200,954)
- Landmark (3,345,614)
- Union (3,295,534)
- Casa Loma (2,786,045)
How to read this data
Audience size is the estimated number of people in Canada who actively search for RBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.