A data profile of the people who buy, follow and care about Landmark in Canada — modelled from more than twelve digital signal sources. Landmark has an estimated audience of 6,162,768 people in Canada.
The average Landmark fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Paul McCartney, Bruce Springsteen, Monster Hunter, with strongest over-indexing on Paul McCartney (1.51× the country average).
Demographically, the Landmark audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Landmark fan in Canada is balanced, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Paul McCartney.
The key figures that characterise the Landmark profile in Canada.
50.4% are female, 49.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.3 |
| Estimated audience size | 6,162,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Landmark audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 50.1% |
| United States | 26.3% |
| United Kingdom | 5.1% |
Where the Landmark audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~300K | 3.09× | |
| 02 | Alberta | ~1M | 2.57× | |
| 03 | Ontario | ~2.5M | 1.73× | |
| 04 | British Columbia | ~600K | 1.27× | |
| 05 | Manitoba | ~100K | 0.92× | |
| 06 | Prince Edward Island | ~8K | 0.47× | |
| 07 | Newfoundland and Labrador | ~20K | 0.39× | |
| 08 | New Brunswick | ~30K | 0.36× | |
| 09 | Nova Scotia | ~30K | 0.28× | |
| 10 | Quebec | ~100K | 0.13× |
The strongest cross-interests of the Landmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto-Tune | Music & Radio | 1.66× | ||
| 02 | Medieval music | Music & Radio | 1.65× | ||
| 03 | Robbie Williams | Music & Radio | 1.64× | ||
| 04 | Angers SCO | Sports | 1.62× | ||
| 05 | Tina Turner | Music & Radio | 1.58× | ||
| 06 | Plastic Surgeon | Health | 1.58× | ||
| 07 | Foo Fighters | Music & Radio | 1.57× | ||
| 08 | Bruce Springsteen | Music & Radio | 1.56× | ||
| 09 | Led Zeppelin | Music & Radio | 1.56× | ||
| 10 | Petite size | Fashion & Accessoires | 1.56× | ||
| 11 | Sheryl Crow | Music & Radio | 1.54× | ||
| 12 | Franz Ferdinand (band) | Music & Radio | 1.54× | ||
| 13 | Stevie Wonder | Music & Radio | 1.53× | ||
| 14 | Experiential gifts | Shopping | 1.53× | ||
| 15 | Monster Hunter | Games | 1.52× | ||
| 16 | Neil Young | Music & Radio | 1.52× | ||
| 17 | The Black Keys | Music & Radio | 1.52× | ||
| 18 | Paul McCartney | Music & Radio | 1.51× | ||
| 19 | Johnny Cash | Music & Radio | 1.51× | ||
| 20 | Corona (beer) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.15× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.93× |
Landmark has an estimated audience of 6,162,768 people in Canada, concentrated in Ontario and Alberta.
50.4% of Landmark fans are female, 49.6% are male, with an average age of 43.3 years.
Landmark fans show strongest brand affinity for Paul McCartney (1.51×), Bruce Springsteen (1.56×), and Monster Hunter (1.52×) over the country average.
Landmark fans in Canada are most concentrated in Ontario (reach ~2.5M), Alberta (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Landmark itself, the audience over-indexes on Bruce Springsteen (1.56×), Monster Hunter (1.52×), Neil Young (1.52×), and Johnny Cash (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Landmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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