A data profile of the people who buy, follow and care about Landmark in United States — modelled from more than twelve digital signal sources. Landmark has an estimated audience of 3,234,450 people in United States.
The average Landmark fan in United States is 42.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Wisconsin.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.58× the country average).
Demographically, the Landmark audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Landmark fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the Landmark profile in United States.
57.0% are female, 43.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.4 |
| Estimated audience size | 3,234,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Landmark audience comes from United States.
| Country | Share |
|---|---|
| Canada | 50.1% |
| United States | 26.3% |
| United Kingdom | 5.1% |
Where the Landmark audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~10K | 4.81× | |
| 02 | Wisconsin | ~100K | 4.53× | |
| 03 | Kansas | ~30K | 2.35× | |
| 04 | Washington, District of Columbia | ~7K | 1.50× | |
| 05 | Illinois | ~70K | 1.33× | |
| 06 | New Jersey | ~50K | 1.32× | |
| 07 | Washington | ~40K | 1.24× | |
| 08 | Mississippi | ~20K | 1.20× | |
| 09 | New Hampshire | ~8K | 1.20× | |
| 10 | Pennsylvania | ~60K | 1.17× | |
| 11 | Arkansas | ~20K | 1.16× | |
| 12 | Maryland | ~30K | 1.10× | |
| 13 | Michigan | ~50K | 1.09× | |
| 14 | Rhode Island | ~5K | 1.08× | |
| 15 | North Carolina | ~50K | 1.01× | |
| 16 | New York | ~90K | 0.98× | |
| 17 | Georgia | ~50K | 0.98× | |
| 18 | Ohio | ~50K | 0.98× | |
| 19 | Virginia | ~40K | 0.98× | |
| 20 | Colorado | ~20K | 0.97× | |
| 21 | Louisiana | ~20K | 0.94× | |
| 22 | New Mexico | ~8K | 0.94× | |
| 23 | Alabama | ~20K | 0.91× | |
| 24 | California | ~200K | 0.90× | |
| 25 | Massachusetts | ~30K | 0.90× | |
| 26 | South Carolina | ~20K | 0.89× | |
| 27 | Indiana | ~30K | 0.88× | |
| 28 | Florida | ~90K | 0.85× | |
| 29 | Iowa | ~10K | 0.84× | |
| 30 | Connecticut | ~10K | 0.83× | |
| 31 | Texas | ~100K | 0.82× | |
| 32 | Arizona | ~20K | 0.77× | |
| 33 | Nebraska | ~6K | 0.77× | |
| 34 | Kentucky | ~20K | 0.76× | |
| 35 | West Virginia | ~6K | 0.76× | |
| 36 | Missouri | ~20K | 0.73× | |
| 37 | Utah | ~10K | 0.71× | |
| 38 | Oregon | ~10K | 0.70× | |
| 39 | North Dakota | ~2K | 0.68× | |
| 40 | Tennessee | ~20K | 0.67× | |
| 41 | South Dakota | ~2K | 0.67× | |
| 42 | Delaware | ~3K | 0.65× | |
| 43 | Oklahoma | ~10K | 0.64× | |
| 44 | Idaho | ~5K | 0.63× | |
| 45 | Nevada | ~9K | 0.61× | |
| 46 | Hawaii | ~4K | 0.61× | |
| 47 | Alaska | ~2K | 0.60× | |
| 48 | Montana | ~2K | 0.56× | |
| 49 | Minnesota | ~10K | 0.53× | |
| 50 | Maine | ~3K | 0.52× |
The strongest cross-interests of the Landmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.58× | ||
| 02 | Depop | Fashion & Accessoires | 2.24× | ||
| 03 | Livemusic | Music & Radio | 1.93× | ||
| 04 | Compact car | Cars & Mobility | 1.75× | ||
| 05 | Labor Day | Politics & Society | 1.70× | ||
| 06 | Movie theater | Movies & TV | 1.68× | ||
| 07 | Megan Fox | Movies & TV | 1.68× | ||
| 08 | Tony Award | Arts & Culture | 1.64× | ||
| 09 | Us Weekly | Internet & Social Media | 1.63× | ||
| 10 | Music festivals | Music & Radio | 1.62× | ||
| 11 | Film score | Music & Radio | 1.62× | ||
| 12 | Voucher | Shopping | 1.60× | ||
| 13 | Brewing | Food & Beverages | 1.56× | ||
| 14 | Bars | Travel & Leisure | 1.55× | ||
| 15 | Foodie | Food & Beverages | 1.53× | ||
| 16 | Nightlife | Arts & Culture | 1.53× | ||
| 17 | Flatbread | Food & Beverages | 1.53× | ||
| 18 | Wine tasting | Food & Beverages | 1.51× | ||
| 19 | Facial hair | Beauty & Wellness | 1.51× | ||
| 20 | Meteorology | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× |
Landmark has an estimated audience of 3,234,450 people in United States, concentrated in California and Texas.
57.0% of Landmark fans are female, 43.0% are male, with an average age of 42.4 years.
Landmark fans show strongest brand affinity for Concerts (2.58×), Bars (1.55×), and Livemusic (1.93×) over the country average.
Landmark fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Landmark itself, the audience over-indexes on Bars (1.55×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Landmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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