Us Weekly Audience in United States

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Us Weekly has an estimated audience of 12,832,638 people in United States. 71.9% are female, 28.1% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Barbershop music, TMZ, Euphoria, Giphy, Pinterest.

The average Us Weekly fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Barbershop music, TMZ, Euphoria, with strongest over-indexing on Barbershop music (20.09× the country average). Demographically, the Us Weekly audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Us Weekly fans

Demographic split for Us Weekly audience in United States
MetricValue
Female71.9%
Male28.1%
Average age37.9
Estimated audience size12,832,638

Audience persona

The typical Us Weekly fan in United States is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for Barbershop music.

Top regions in United States

Top regions ranked by reach for Us Weekly in United States
RegionReachAffinity
California1,405,1111×
New York785,3031.1×
Texas742,2120.67×
Florida734,0960.84×
Pennsylvania614,8751.42×
Illinois541,9571.27×
New Jersey435,7531.34×
Ohio425,9901.08×
Massachusetts421,6571.67×
North Carolina401,3301.04×
Michigan346,7491.03×
Virginia346,4181.11×
Georgia293,3500.74×
Washington288,5351.12×
Minnesota270,1001.47×
Wisconsin251,6271.3×
Indiana247,7401.06×
Arizona246,5020.94×
Colorado242,7461.2×
Tennessee236,0920.92×
Maryland214,6100.97×
Missouri206,1881×
Connecticut185,6411.44×
South Carolina173,4840.9×
Oregon162,1461.1×
Kentucky146,5750.91×
Louisiana137,3770.83×
Alabama132,5440.74×
Nevada119,1790.96×
Iowa117,9721.12×
Oklahoma102,3930.72×
Kansas86,8580.86×
Arkansas69,6330.66×
Idaho66,2031.03×
Nebraska65,3551.02×
Mississippi64,8480.61×
New Hampshire61,9471.23×
Rhode Island60,7431.49×
Utah59,9390.52×
New Mexico58,4750.91×
Hawaii52,9750.96×
Maine49,6021.08×
West Virginia41,1990.69×
Delaware40,4671.14×
Washington, District of Columbia34,1280.88×
North Dakota27,4381.04×
Montana25,2700.71×
Vermont22,4040.99×
South Dakota19,9860.67×
Wyoming18,6780.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Us Weekly audience
BrandAffinityCategory
Barbershop music20.09×Music & Radio
TMZ4.97×Internet & Social Media
Euphoria1.98×Movies & TV
Giphy14.17×Technology & Electronics
Pinterest2.22×Internet & Social Media
E! News4.61×Movies & TV
Instagram1.65×Internet & Social Media
X1.84×Internet & Social Media
Family1.65×Kids & Family
YouTube1.62×Movies & TV
Virtue2.64×Politics & Society
United States1.62×Travel & Leisure
Business1.55×Business & Career
Photography1.64×Arts & Culture
Friends1.96×Movies & TV
Rock music1.74×Music & Radio
Televisions1.68×Technology & Electronics
Old Navy2.23×Fashion & Accessoires
OK!11.08×News
CBS2.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Us Weekly audience
TraitClusterScore
CreativityOPEN1.16
Social Media UsageJOY1.14
ExtroversionTHRILL1.13
Healthy LifestyleBALANCE1.07
Family OrientationCONSERVATISM1.02
Urban LifestyleOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Us Weekly
CountryShare
United States80.7%
Canada6.8%
United Kingdom3.9%

See Us Weekly audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Us Weekly have in United States?

Us Weekly has an estimated audience of 12,832,638 people in United States, concentrated in California and New York.

What is the gender split and age of Us Weekly fans?

71.9% of Us Weekly fans are female, 28.1% are male, with an average age of 37.9 years.

Which brands do Us Weekly fans like most?

Us Weekly fans show strongest brand affinity for Barbershop music (20.09×), TMZ (4.97×), and Euphoria (1.98×) over the country average.

Where do Us Weekly fans live in United States?

Us Weekly fans in United States are most concentrated in California (reach 1,405,111), New York (reach 785,303), and Texas (reach 742,212). These three regions account for the largest share of the active audience.

What other brands do Us Weekly fans also like?

Beyond Us Weekly itself, the audience over-indexes on TMZ (4.97×), Euphoria (1.98×), Giphy (14.17×), and Pinterest (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Us Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.