Rascasse Audience Intelligence

Us Weekly Audience in United States

A data profile of the people who buy, follow and care about Us Weekly in United States — modelled from more than twelve digital signal sources. Us Weekly has an estimated audience of 12,772,442 people in United States.

#69among Website / Newspaper / Magazine in United States#44in Internet & Social Media

The average Us Weekly fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Barbershop music, TMZ, Giphy, with strongest over-indexing on Barbershop music (20.09× the country average).

Demographically, the Us Weekly audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Us Weekly fan in United States is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for Barbershop music.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Us Weekly profile in United States.

Audience size
12.8M
in United States
Gender
71.9%♀
28.1% male
Age
37.9
average years
Country rank
#2788
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Us Weekly

71.9% are female, 28.1% are male, average age 37.9.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Us Weekly audience in United States
MetricValue
Female71.9%
Male28.1%
Average age37.9
Estimated audience size12,772,442
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Us Weekly audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Us Weekly audience comes from United States.

Worldwide audience distribution share by country for Us Weekly
CountryShare
United States80.8%
Canada6.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Us Weekly audience in United States is strongest.

Fig. 05

Top regions by affinity

Us Weekly fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.59×
02Rhode Island~60K1.51×
03Connecticut~200K1.46×
04Minnesota~300K1.43×
05Pennsylvania~600K1.40×
06New Hampshire~70K1.36×
07Wisconsin~300K1.31×
08New Jersey~400K1.28×
09Delaware~40K1.24×
10Illinois~500K1.20×
11Colorado~200K1.18×
12Iowa~100K1.16×
13Vermont~30K1.15×
14Virginia~300K1.11×
15North Dakota~30K1.11×
16Maine~50K1.10×
17Washington~300K1.08×
18Oregon~200K1.08×
19Ohio~400K1.06×
20Wyoming~20K1.06×
21Nebraska~70K1.05×
22North Carolina~400K1.04×
23New York~700K1.03×
24Michigan~300K1.03×
25Idaho~70K1.03×
26Indiana~200K1.01×
27Missouri~200K1.00×
28Maryland~200K0.96×
29New Mexico~60K0.96×
30California~1.5M0.95×
31Nevada~100K0.95×
32Hawaii~50K0.94×
33Arizona~200K0.92×
34Kentucky~100K0.88×
35Tennessee~200K0.87×
36South Carolina~200K0.87×
37Washington, District of Columbia~30K0.85×
38Louisiana~100K0.83×
39Kansas~80K0.83×
40Florida~700K0.82×
41Montana~30K0.77×
42South Dakota~20K0.74×
43Georgia~300K0.72×
44Alabama~100K0.72×
45Oklahoma~100K0.71×
46West Virginia~40K0.70×
47Arkansas~70K0.67×
48Mississippi~70K0.67×
49Texas~700K0.61×
50Utah~60K0.52×
Fig. 06

Affinity by region

Affinity by region — Us Weekly, United States
0.52×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Us Weekly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Us Weekly audience
#·InterestCategoryAffinity×
01Barbershop musicMusic & Radio20.09×
02GiphyTechnology & Electronics14.17×
03OK!News11.08×
04Dave FrancoMovies & TV7.70×
05TMZInternet & Social Media4.97×
06E! NewsMovies & TV4.61×
07VirtuePolitics & Society2.64×
08Old NavyFashion & Accessoires2.23×
09PinterestInternet & Social Media2.22×
10CBSMovies & TV2.22×
11XInternet & Social Media1.84×
12MagazinesLiterature1.82×
13Rock musicMusic & Radio1.74×
14TelevisionsTechnology & Electronics1.68×
15InstagramInternet & Social Media1.65×
16FamilyKids & Family1.65×
17PhotographyArts & Culture1.64×
18United StatesTravel & Leisure1.62×
19BusinessBusiness & Career1.55×
20NFLSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Us Weekly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Us Weekly audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.57×
Community OrientationOPEN1.56×
DIY MentalityTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Us Weekly audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.07×
Healthy LifestyleBALANCE1.11×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Us Weekly have in United States?

Us Weekly has an estimated audience of 12,772,442 people in United States, concentrated in California and New York.

02

What is the gender split and age of Us Weekly fans?

71.9% of Us Weekly fans are female, 28.1% are male, with an average age of 37.9 years.

03

Which brands do Us Weekly fans like most?

Us Weekly fans show strongest brand affinity for Barbershop music (20.09×), TMZ (4.97×), and Giphy (14.17×) over the country average.

04

Where do Us Weekly fans live in United States?

Us Weekly fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Us Weekly fans also like?

Beyond Us Weekly itself, the audience over-indexes on TMZ (4.97×), Giphy (14.17×), Pinterest (2.22×), and E! News (4.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Us Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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