OK! Audience in United States
OK! has an estimated audience of 2,601,437 people in United States. 76.8% are female, 23.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Catherine Zeta-Jones, News broadcasting, NBC, Us Weekly, U.S. state.
The average OK! fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Catherine Zeta-Jones, News broadcasting, NBC, with strongest over-indexing on Catherine Zeta-Jones (11.17× the country average). Demographically, the OK! audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of OK! fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.2 |
| Estimated audience size | 2,601,437 |
Audience persona
The typical OK! fan in United States is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Catherine Zeta-Jones.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 371,853 | 1.3× |
| Texas | 268,835 | 1.2× |
| Florida | 221,226 | 1.26× |
| New York | 191,180 | 1.32× |
| Illinois | 101,243 | 1.17× |
| Georgia | 99,222 | 1.24× |
| North Carolina | 95,153 | 1.22× |
| Pennsylvania | 89,971 | 1.03× |
| New Jersey | 84,232 | 1.27× |
| Ohio | 77,950 | 0.97× |
| Virginia | 71,064 | 1.12× |
| Michigan | 68,289 | 1× |
| Massachusetts | 58,773 | 1.15× |
| Tennessee | 57,666 | 1.11× |
| Arizona | 56,790 | 1.07× |
| Washington | 54,481 | 1.04× |
| Maryland | 46,859 | 1.05× |
| Indiana | 46,217 | 0.97× |
| Oklahoma | 46,085 | 1.6× |
| Alabama | 45,992 | 1.27× |
| Kentucky | 40,738 | 1.25× |
| Louisiana | 40,038 | 1.19× |
| South Carolina | 39,957 | 1.02× |
| Missouri | 39,569 | 0.94× |
| Colorado | 36,341 | 0.89× |
| Minnesota | 34,127 | 0.92× |
| Oregon | 32,542 | 1.09× |
| Wisconsin | 30,886 | 0.79× |
| Connecticut | 29,428 | 1.13× |
| Nevada | 27,728 | 1.1× |
| Mississippi | 24,040 | 1.12× |
| Arkansas | 22,440 | 1.05× |
| Iowa | 19,252 | 0.9× |
| Kansas | 18,154 | 0.89× |
| Utah | 17,388 | 0.75× |
| Hawaii | 11,925 | 1.07× |
| Nebraska | 11,681 | 0.9× |
| West Virginia | 10,402 | 0.86× |
| New Mexico | 9,888 | 0.76× |
| Washington, District of Columbia | 9,261 | 1.18× |
| Idaho | 8,986 | 0.69× |
| New Hampshire | 8,077 | 0.79× |
| Rhode Island | 7,094 | 0.86× |
| Maine | 6,747 | 0.72× |
| Delaware | 5,892 | 0.82× |
| Montana | 4,429 | 0.61× |
| Alaska | 4,100 | 0.74× |
| South Dakota | 3,902 | 0.65× |
| North Dakota | 3,759 | 0.7× |
| Vermont | 2,787 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine Zeta-Jones | 11.17× | Movies & TV |
| News broadcasting | 3.23× | Business & Career |
| NBC | 2.52× | Movies & TV |
| Us Weekly | 6.28× | Internet & Social Media |
| U.S. state | 2.22× | Travel & Leisure |
| History | 2.42× | Literature |
| Health care | 2.39× | Business & Career |
| Michael Douglas | 9.42× | Movies & TV |
| Elisabeth Moss | 11.13× | Movies & TV |
| Money | 2.24× | Business & Career |
| Medicine | 2.12× | Business & Career |
| Communication | 2.28× | Technology & Electronics |
| Knowledge | 2.24× | Business & Career |
| Social science | 2.62× | Business & Career |
| Magazines | 2× | Literature |
| Quality of life | 2.29× | Health |
| Research | 2.31× | Business & Career |
| Psychology | 2.02× | Business & Career |
| Nordstrom rack | 2.89× | Fashion & Accessoires |
| Digital media | 2.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Creativity | OPEN | 1.27 |
| Social Media Usage | JOY | 1.21 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| United Kingdom | 11.0% |
| Armenia | 9.0% |
See OK! audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does OK! have in United States?
OK! has an estimated audience of 2,601,437 people in United States, concentrated in California and Texas.
What is the gender split and age of OK! fans?
76.8% of OK! fans are female, 23.2% are male, with an average age of 39.2 years.
Which brands do OK! fans like most?
OK! fans show strongest brand affinity for Catherine Zeta-Jones (11.17×), News broadcasting (3.23×), and NBC (2.52×) over the country average.
Where do OK! fans live in United States?
OK! fans in United States are most concentrated in California (reach 371,853), Texas (reach 268,835), and Florida (reach 221,226). These three regions account for the largest share of the active audience.
What other brands do OK! fans also like?
Beyond OK! itself, the audience over-indexes on News broadcasting (3.23×), NBC (2.52×), Us Weekly (6.28×), and U.S. state (2.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for OK!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.