Rascasse Audience Intelligence

Quality of life Audience in United States

A data profile of the people who buy, follow and care about Quality of life in United States — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 72,643,908 people in United States.

#143among Topic in United States#2in Health

The average Quality of life fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Well-being, Personal development, Motivation, with strongest over-indexing on Well-being (2.02× the country average).

Demographically, the Quality of life audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quality of life fan in United States is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality of life profile in United States.

Audience size
72.6M
in United States
Gender
61.7%♀
38.3% male
Age
43.1
average years
Country rank
#178
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality of life fans

61.7% are female, 38.3% are male, average age 43.1.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Quality of life audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.1
Estimated audience size72,643,908
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Quality of life audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Quality of life audience comes from United States.

Worldwide audience distribution share by country for Quality of life
CountryShare
United States18.9%
Brazil6.6%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality of life audience in United States is strongest.

Fig. 05

Top regions by affinity

Quality of life fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~3.5M9.23×
02North Dakota~300K2.20×
03Arizona~1.5M1.14×
04New Mexico~400K1.07×
05California~8.5M1.05×
06Connecticut~700K1.01×
07Nebraska~400K1.01×
08Georgia~2M0.99×
09Tennessee~1.5M0.95×
10Massachusetts~1.5M0.95×
11Virginia~1.5M0.94×
12Indiana~1.5M0.94×
13Hawaii~300K0.92×
14North Carolina~2M0.91×
15Alaska~100K0.91×
16Arkansas~500K0.90×
17Washington, District of Columbia~200K0.90×
18Pennsylvania~2M0.89×
19Maryland~1M0.89×
20Louisiana~800K0.89×
21New York~3.5M0.88×
22West Virginia~300K0.88×
23Vermont~100K0.87×
24Nevada~600K0.86×
25Delaware~200K0.86×
26Texas~5.5M0.85×
27Ohio~2M0.85×
28New Hampshire~200K0.85×
29Montana~200K0.84×
30South Dakota~100K0.84×
31Mississippi~500K0.83×
32Rhode Island~200K0.83×
33Oregon~700K0.81×
34Kansas~500K0.81×
35Washington~1M0.80×
36Minnesota~800K0.80×
37New Jersey~1.5M0.79×
38Oklahoma~600K0.79×
39Idaho~300K0.79×
40Florida~4M0.78×
41Maine~200K0.78×
42Wisconsin~800K0.77×
43Michigan~1.5M0.76×
44Missouri~900K0.76×
45South Carolina~800K0.76×
46Iowa~500K0.76×
47Illinois~2M0.75×
48Kentucky~700K0.74×
49Colorado~800K0.72×
50Utah~500K0.71×
Fig. 06

Affinity by region

Affinity by region — Quality of life, United States
0.71×1.00×9.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality of life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality of life audience
#·InterestCategoryAffinity×
01Self-knowledge (psychology)Health2.55×
02Self-confidenceHealth2.32×
03Self-awarenessHealth2.06×
04Well-beingHealth2.02×
05Natural skin careBeauty & Wellness1.94×
06LongHorn SteakhouseFood & Beverages1.93×
07Healthy habitsHealth1.92×
08Muscle & FitnessSports1.75×
09Self-esteemHealth1.73×
10Men's FitnessSports1.69×
11Self-helpHealth1.68×
12Personal developmentBusiness & Career1.67×
13MotivationBusiness & Career1.66×
14NBA playoffsSports1.63×
15Self careHealth1.60×
16Healthy dietHealth1.59×
17Self-loveHealth1.59×
18Texas RoadhouseFood & Beverages1.56×
19Charity and causesBusiness & Career1.55×
20LivemusicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality of life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality of life audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.41×
Sports ActivityPOWER1.36×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality of life audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
TraditionCONSERVATISM0.95×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality of life have in United States?

Quality of life has an estimated audience of 72,643,908 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Quality of life fans?

61.7% of Quality of life fans are female, 38.3% are male, with an average age of 43.1 years.

03

Which brands do Quality of life fans like most?

Quality of life fans show strongest brand affinity for Well-being (2.02×), Personal development (1.67×), and Motivation (1.66×) over the country average.

04

Where do Quality of life fans live in United States?

Quality of life fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~5.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Quality of life fans also like?

Beyond Quality of life itself, the audience over-indexes on Personal development (1.67×), Motivation (1.66×), Texas Roadhouse (1.56×), and Self care (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Quality of life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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