Muscle & Fitness Audience in United States

Muscle & Fitness logo

Muscle & Fitness has an estimated audience of 25,959,726 people in United States. 43.4% are female, 56.6% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Bank account, JDSU, Urban Outfitters, Nebraska Cornhuskers football, Jesse Plemons.

The average Muscle & Fitness fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, JDSU, Urban Outfitters, with strongest over-indexing on Bank account (3.04× the country average). Demographically, the Muscle & Fitness audience skews more male with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Muscle & Fitness fans

Demographic split for Muscle & Fitness audience in United States
MetricValue
Female43.4%
Male56.6%
Average age36.0
Estimated audience size25,959,726

Audience persona

The typical Muscle & Fitness fan in United States is more male, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Muscle & Fitness in United States
RegionReachAffinity
California2,172,3780.76×
Texas1,874,1520.84×
New York1,588,4211.09×
Florida1,535,2080.87×
South Carolina983,7302.52×
Ohio895,3391.12×
Pennsylvania881,7861.01×
Illinois767,4950.89×
Iowa730,3823.41×
Georgia722,5820.9×
North Carolina674,2410.86×
Virginia670,8221.06×
Michigan555,7830.82×
New Jersey542,4490.82×
Arizona542,1981.02×
Tennessee519,8221×
Indiana411,1730.87×
Massachusetts407,7570.8×
Washington365,0540.7×
Maryland364,0650.82×
Missouri347,0860.83×
Oregon344,3711.16×
Alabama322,5630.89×
Colorado320,1750.78×
Wisconsin308,2560.79×
Kentucky292,7540.9×
Minnesota277,6910.75×
Louisiana252,6090.75×
Connecticut234,9800.9×
Oklahoma224,6830.78×
Washington, District of Columbia215,0302.76×
Kansas186,0890.91×
Hawaii183,0301.64×
Nevada182,8320.73×
Utah169,9770.73×
Arkansas168,2660.79×
Idaho166,6081.28×
Nebraska143,1431.1×
Mississippi134,7700.63×
New Mexico111,0200.85×
New Hampshire96,6280.94×
Maine81,2950.87×
West Virginia81,1890.67×
Rhode Island64,5960.78×
Vermont56,4751.24×
Delaware53,5630.75×
Montana47,0860.65×
South Dakota43,8930.73×
Alaska42,0100.76×
North Dakota37,7100.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muscle & Fitness audience
BrandAffinityCategory
Bank account3.04×Business & Career
JDSU3.42×Business & Career
Urban Outfitters1.65×Shopping
Nebraska Cornhuskers football3.17×Sports
Jesse Plemons2.6×Movies & TV
Natural rubber1.56×Cars & Mobility
UK garage4.09×Music & Radio
Staycation2.4×Home & Garden
Jaws3.78×Movies & TV
Charlamagne Tha God5.14×Movies & TV
Queens College, City University of New York3.92×Business & Career
Home staging2.79×Home & Garden
Nipsey Hussle2.88×Music & Radio
Urban horticulture1.67×Home & Garden
Julius Caesar (play)2.97×
Noodle (Gorillaz)1.6×Music & Radio
Grammarly2.01×Business & Career
Glossier2.28×Beauty & Wellness
Acoustic music1.81×Music & Radio
Halsey, Oregon3.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muscle & Fitness audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
Sports ActivityPOWER1.5
Luxury OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.42
Design AffinityPREMIUM1.4
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Muscle & Fitness
CountryShare
United States20.9%
Brazil6.0%
Germany5.6%

See Muscle & Fitness audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Muscle & Fitness have in United States?

Muscle & Fitness has an estimated audience of 25,959,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Muscle & Fitness fans?

43.4% of Muscle & Fitness fans are female, 56.6% are male, with an average age of 36.0 years.

Which brands do Muscle & Fitness fans like most?

Muscle & Fitness fans show strongest brand affinity for Bank account (3.04×), JDSU (3.42×), and Urban Outfitters (1.65×) over the country average.

Where do Muscle & Fitness fans live in United States?

Muscle & Fitness fans in United States are most concentrated in California (reach 2,172,378), Texas (reach 1,874,152), and New York (reach 1,588,421). These three regions account for the largest share of the active audience.

What other brands do Muscle & Fitness fans also like?

Beyond Muscle & Fitness itself, the audience over-indexes on JDSU (3.42×), Urban Outfitters (1.65×), Nebraska Cornhuskers football (3.17×), and Jesse Plemons (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.