Rascasse Audience Intelligence

Muscle & Fitness Audience in United States

A data profile of the people who buy, follow and care about Muscle & Fitness in United States — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 25,959,726 people in United States.

#787among Topic in United States#74in Sports

The average Muscle & Fitness fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include High-intensity interval training, Diaper bag, Physical fitness, with strongest over-indexing on High-intensity interval training (6.54× the country average).

Demographically, the Muscle & Fitness audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muscle & Fitness fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muscle & Fitness profile in United States.

Audience size
26M
in United States
Gender
43.4%♀
56.6% male
Age
36.0
average years
Country rank
#1155
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muscle & Fitness fans

43.4% are female, 56.6% are male, average age 36.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Muscle & Fitness audience in United States
MetricValue
Female43.4%
Male56.6%
Average age36.0
Estimated audience size25,959,726
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Muscle & Fitness audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Muscle & Fitness audience comes from United States.

Worldwide audience distribution share by country for Muscle & Fitness
CountryShare
United States20.9%
Brazil6.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muscle & Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Muscle & Fitness fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~500K2.56×
02Washington, District of Columbia~200K1.95×
03South Carolina~800K1.93×
04Hawaii~200K1.44×
05Ohio~1M1.34×
06New Hampshire~100K1.15×
07Vermont~50K1.14×
08Nebraska~100K1.13×
09New York~1.5M1.10×
10Virginia~700K1.09×
11Idaho~100K1.08×
12Pennsylvania~900K1.03×
13Oregon~300K1.02×
14Connecticut~300K1.01×
15Arizona~500K0.99×
16Tennessee~500K0.99×
17New Mexico~100K0.99×
18Alaska~50K0.98×
19Kansas~200K0.97×
20Montana~70K0.97×
21Kentucky~300K0.96×
22North Dakota~50K0.96×
23Maine~90K0.95×
24Rhode Island~80K0.95×
25South Dakota~60K0.95×
26Arkansas~200K0.94×
27Alabama~300K0.93×
28West Virginia~100K0.93×
29Delaware~70K0.93×
30Michigan~600K0.92×
31Louisiana~300K0.91×
32Florida~1.5M0.89×
33Illinois~800K0.89×
34Georgia~700K0.89×
35Missouri~400K0.89×
36Colorado~400K0.89×
37Wisconsin~300K0.89×
38Oklahoma~300K0.89×
39North Carolina~700K0.88×
40New Jersey~600K0.88×
41Indiana~400K0.87×
42Mississippi~200K0.87×
43Massachusetts~400K0.85×
44Maryland~400K0.85×
45Nevada~200K0.85×
46Utah~200K0.84×
47Texas~2M0.83×
48Minnesota~300K0.81×
49Washington~400K0.78×
50California~2M0.77×
Fig. 06

Affinity by region

Affinity by region — Muscle & Fitness, United States
0.77×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muscle & Fitness audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports6.54×
02FunkoKids & Family4.44×
03Natural foodsFood & Beverages3.88×
04Anytime FitnessSports3.67×
05ClarinetMusic & Radio3.63×
06Diaper bagKids & Family3.60×
07AerobicsSports3.57×
08SaxophoneMusic & Radio3.56×
09Personal trainerSports3.01×
10Motivational speakingBusiness & Career2.86×
11MetaphysicsBusiness & Career2.76×
12Self-loveHealth2.55×
13Bass guitarMusic & Radio2.44×
14Digital photographyBusiness & Career2.19×
15Electric guitarMusic & Radio2.09×
16NBA FinalsSports2.00×
17Planet FitnessSports1.94×
18Quality of lifeHealth1.75×
19Do it yourself (DIY)Home & Garden1.69×
20Physical fitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muscle & Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muscle & Fitness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
MindfulnessBALANCE1.55×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muscle & Fitness audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Need for SecurityCONSERVATISM0.84×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muscle & Fitness have in United States?

Muscle & Fitness has an estimated audience of 25,959,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muscle & Fitness fans?

43.4% of Muscle & Fitness fans are female, 56.6% are male, with an average age of 36.0 years.

03

Which brands do Muscle & Fitness fans like most?

Muscle & Fitness fans show strongest brand affinity for High-intensity interval training (6.54×), Diaper bag (3.6×), and Physical fitness (1.51×) over the country average.

04

Where do Muscle & Fitness fans live in United States?

Muscle & Fitness fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Muscle & Fitness fans also like?

Beyond Muscle & Fitness itself, the audience over-indexes on Diaper bag (3.6×), Physical fitness (1.51×), Personal trainer (3.01×), and Do it yourself (DIY) (1.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Muscle & Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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