A data profile of the people who buy, follow and care about Muscle & Fitness in Brazil — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 7,506,676 people in Brazil.
Muscle & Fitness has an estimated audience of 7,506,676 people in Brazil. 62.7% are female, 37.3% are male, average age 39.9. Top brand affinities: Instagram, mulheres, Medicine, Rock music, Pop music.
Top brand affinities include Instagram, mulheres, Medicine, with strongest over-indexing on Instagram (1.69× the country average).
Demographically, the Muscle & Fitness audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
The typical Muscle & Fitness fan in Brazil is more female, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Instagram.
The key figures that characterise the Muscle & Fitness profile in Brazil.
62.7% are female, 37.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.9 |
| Estimated audience size | 7,506,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Muscle & Fitness audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Optimum Nutrition | Health | 7.70× | ||
| 02 | Personal trainer | Sports | 3.08× | ||
| 03 | Bodybuilding | Sports | 2.62× | ||
| 04 | mulheres | Movies & TV | 2.24× | ||
| 05 | CVC Viagens | Travel & Leisure | 1.85× | ||
| 06 | JusBrasil | Internet & Social Media | 1.76× | ||
| 07 | PCI Concursos | Shopping | 1.70× | ||
| 08 | Internet & Social Media | 1.69× | |||
| 09 | Lojas Renner | Fashion & Accessoires | 1.66× | ||
| 10 | Riachuelo | Shopping | 1.64× | ||
| 11 | Medicine | Business & Career | 1.63× | ||
| 12 | Sport Club do Recife | Sports | 1.63× | ||
| 13 | Tooth brushing | Health | 1.60× | ||
| 14 | Hip hop music | Music & Radio | 1.55× | ||
| 15 | Swimming | Sports | 1.55× | ||
| 16 | Rock music | Music & Radio | 1.54× | ||
| 17 | Smart Fit | Sports | 1.54× | ||
| 18 | Pop music | Music & Radio | 1.53× | ||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Lojas Americanas | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.53× | |
| Price Sensitivity | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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