Muscle & Fitness Audience in Germany
Muscle & Fitness has an estimated audience of 6,903,452 people in Germany. 52.6% are female, 47.4% are male, average age 36.1. Top brand affinities: Transfermarkt, Tagesschau, Natural foods, Casino, Spiegel Online.
Top brand affinities include Transfermarkt, Tagesschau, Natural foods, with strongest over-indexing on Transfermarkt (3.17× the country average). Demographically, the Muscle & Fitness audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Sports · Type: Topic
Demographics of Muscle & Fitness fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.1 |
| Estimated audience size | 6,903,452 |
Audience persona
The typical Muscle & Fitness fan in Germany is balanced, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.17× | Sports |
| Tagesschau | 2.08× | Movies & TV |
| Natural foods | 4.55× | Food & Beverages |
| Casino | 5.74× | Games |
| Spiegel Online | 1.86× | News |
| ICloud | 4.08× | Technology & Electronics |
| Lieferando.de | 1.97× | Food & Beverages |
| Fitness and figure competition | 3.42× | Sports |
| Protein bar | 5.05× | Food & Beverages |
| Livemusic | 2.37× | Music & Radio |
| Airbnb | 1.76× | Travel & Leisure |
| House music | 2.07× | Music & Radio |
| Female bodybuilding | 3.5× | Sports |
| Do it yourself (DIY) | 1.51× | Home & Garden |
| Summer vacation | 2.79× | Travel & Leisure |
| Meditation | 2× | Health |
| Drop shipping | 1.87× | Shopping |
| Fitness First | 3.5× | Sports |
| Flowering plant | 2.68× | Home & Garden |
| Gymshark | 3.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.2 |
| Travelling | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Mindfulness | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
See Muscle & Fitness audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.