Muscle & Fitness Audience in Germany
Muscle & Fitness has an estimated audience of 6,903,452 people in Germany. 52.6% are female, 47.4% are male, average age 36.1. Top brand affinities: Gil Ofarim, Birthday Gifts, Pro-Ject, Malayalam, Information sensitivity.
Top brand affinities include Gil Ofarim, Birthday Gifts, Pro-Ject, with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Muscle & Fitness audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Sports · Type: Topic
Demographics of Muscle & Fitness fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.1 |
| Estimated audience size | 6,903,452 |
Audience persona
The typical Muscle & Fitness fan in Germany is balanced, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| Birthday Gifts | 1.58× | Kids & Family |
| Pro-Ject | 5.55× | Music & Radio |
| Malayalam | 5.78× | Politics & Society |
| Information sensitivity | 3.83× | Technology & Electronics |
| Icon (magazine) | 1.63× | Arts & Culture |
| Google Home | 3.64× | Technology & Electronics |
| Loincloth | 1.58× | Fashion & Accessoires |
| Cachorro | 1.71× | Pets & Animals |
| Building insulation | 2× | Home & Garden |
| Wolverine (comics) | 2.36× | Literature |
| Hà Tĩnh | 5.26× | Travel & Leisure |
| San Gil | 1.65× | Travel & Leisure |
| Jaguar F-Pace | 2.48× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 1.86× | Music & Radio |
| Preacher (comics) | 2.54× | Literature |
| Jason Clarke (actor) | 1.75× | Movies & TV |
| Janitor | 2.24× | Home & Garden |
| Hypothec | 1.98× | Business & Career |
| Scratching post | 2.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.2 |
| Travelling | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Mindfulness | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
See Muscle & Fitness audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.