A data profile of the people who buy, follow and care about Muscle & Fitness in Germany — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 6,903,452 people in Germany.
Muscle & Fitness has an estimated audience of 6,903,452 people in Germany. 52.6% are female, 47.4% are male, average age 36.1. Top brand affinities: High-intensity interval training, Fitness and figure competition, Female bodybuilding, Luxury goods, Motorcycle helmet.
Top brand affinities include High-intensity interval training, Fitness and figure competition, Female bodybuilding, with strongest over-indexing on High-intensity interval training (7.31× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical Muscle & Fitness fan in Germany is balanced, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for High-intensity interval training.
The key figures that characterise the Muscle & Fitness profile in Germany.
52.6% are female, 47.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.1 |
| Estimated audience size | 6,903,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Muscle & Fitness audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 7.31× | ||
| 02 | Female bodybuilding | Sports | 5.52× | ||
| 03 | Fitness and figure competition | Sports | 5.43× | ||
| 04 | Protein bar | Food & Beverages | 4.43× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 3.82× | ||
| 06 | Gymshark | Sports | 3.52× | ||
| 07 | Bodybuilding | Sports | 3.25× | ||
| 08 | Wine tasting | Food & Beverages | 3.22× | ||
| 09 | Electric guitar | Music & Radio | 3.03× | ||
| 10 | Property finder | Home & Garden | 2.98× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 2.77× | ||
| 12 | Aerobics | Sports | 2.73× | ||
| 13 | Natural foods | Food & Beverages | 2.70× | ||
| 14 | Patio | Home & Garden | 2.45× | ||
| 15 | Luxury goods | Fashion & Accessoires | 2.13× | ||
| 16 | Meditation | Health | 2.09× | ||
| 17 | Hobby | Home & Garden | 1.91× | ||
| 18 | Batman | Movies & TV | 1.87× | ||
| 19 | House music | Music & Radio | 1.77× | ||
| 20 | Airbnb | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Pet Ownership | JOY | 1.51× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Tradition | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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