Bodybuilding Audience in Germany
A data profile of the people who buy, follow and care about Bodybuilding in Germany — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 3,134,773 people in Germany.
The average Bodybuilding fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Muscle & Fitness, Health & wellness, Healthy habits, with strongest over-indexing on Muscle & Fitness (3.25× the country average).
Demographically, the Bodybuilding audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bodybuilding fan in Germany is balanced, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Muscle & Fitness.
At a glance
The key figures that characterise the Bodybuilding profile in Germany.
Search interest · 12-month trend
Demographics of Bodybuilding fans
47.8% are female, 52.2% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 36.6 |
| Estimated audience size | 3,134,773 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Bodybuilding audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Geography
Where the Bodybuilding audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~500K | 1.17× | |
| 02 | Hessen | ~300K | 1.14× | |
| 03 | Bayern | ~600K | 1.10× | |
| 04 | Saarland | ~40K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~700K | 1.08× | |
| 06 | Rheinland-Pfalz | ~200K | 1.02× | |
| 07 | Hamburg | ~70K | 1.02× | |
| 08 | Niedersachsen | ~300K | 0.98× | |
| 09 | Sachsen | ~100K | 0.97× | |
| 10 | Berlin | ~100K | 0.95× | |
| 11 | Sachsen-Anhalt | ~80K | 0.93× | |
| 12 | Mecklenburg-Vorpommern | ~60K | 0.93× | |
| 13 | Brandenburg | ~90K | 0.92× | |
| 14 | Thüringen | ~70K | 0.92× | |
| 15 | Schleswig-Holstein | ~100K | 0.90× | |
| 16 | Bremen | ~20K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muscle & Fitness | Sports | 3.25× | ||
| 02 | Bodybuilding & Fitness | Sports | 3.00× | ||
| 03 | Natural bodybuilding | Sports | 2.86× | ||
| 04 | Barbell | Sports | 2.76× | ||
| 05 | Healthy habits | Health | 2.66× | ||
| 06 | Strength training | Sports | 2.57× | ||
| 07 | Men's Fitness | Sports | 2.56× | ||
| 08 | Fitness and figure competition | Sports | 2.52× | ||
| 09 | Health & wellness | Health | 2.45× | ||
| 10 | Weight training | Sports | 2.35× | ||
| 11 | ESN | Health | 2.15× | ||
| 12 | Self care | Health | 2.14× | ||
| 13 | Self-love | Health | 2.02× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 1.85× | ||
| 15 | Meditation | Health | 1.81× | ||
| 16 | Healthy diet | Health | 1.80× | ||
| 17 | Self-awareness | Health | 1.76× | ||
| 18 | More Nutrition | Health | 1.70× | ||
| 19 | Well-being | Health | 1.69× | ||
| 20 | Toddler | Kids & Family | 1.69× |
Personality of the Bodybuilding audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Extroversion | THRILL | 1.37× | |
| Sports Activity | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Tradition | CONSERVATISM | 0.92× | |
| Convenience Orientation | PREMIUM | 0.92× |
Frequently asked questions
How many fans does Bodybuilding have in Germany?
Bodybuilding has an estimated audience of 3,134,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bodybuilding fans?
47.8% of Bodybuilding fans are female, 52.2% are male, with an average age of 36.6 years.
Which brands do Bodybuilding fans like most?
Bodybuilding fans show strongest brand affinity for Muscle & Fitness (3.25×), Health & wellness (2.45×), and Healthy habits (2.66×) over the country average.
Where do Bodybuilding fans live in Germany?
Bodybuilding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Bodybuilding fans also like?
Beyond Bodybuilding itself, the audience over-indexes on Health & wellness (2.45×), Healthy habits (2.66×), Strength training (2.57×), and Men's Fitness (2.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Bodybuilding audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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