Bodybuilding Audience in Germany
Bodybuilding has an estimated audience of 3,134,773 people in Germany. 47.8% are female, 52.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muscle & Fitness, Health & wellness, Healthy habits, Strength training, Men's Fitness.
The average Bodybuilding fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muscle & Fitness, Health & wellness, Healthy habits, with strongest over-indexing on Muscle & Fitness (3.25× the country average). Demographically, the Bodybuilding audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Bodybuilding fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 36.6 |
| Estimated audience size | 3,134,773 |
Audience persona
The typical Bodybuilding fan in Germany is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Muscle & Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 755,718 | 1.1× |
| Bayern | 572,694 | 1.14× |
| Baden-Württemberg | 512,115 | 1.2× |
| Niedersachsen | 302,985 | 1× |
| Hessen | 282,564 | 1.18× |
| Rheinland-Pfalz | 158,540 | 1.01× |
| Sachsen | 146,828 | 0.96× |
| Berlin | 141,489 | 1.01× |
| Schleswig-Holstein | 100,472 | 0.89× |
| Brandenburg | 85,483 | 0.88× |
| Hamburg | 73,301 | 1.03× |
| Sachsen-Anhalt | 72,060 | 0.89× |
| Thüringen | 69,120 | 0.87× |
| Mecklenburg-Vorpommern | 54,390 | 0.91× |
| Saarland | 41,251 | 1.07× |
| Bremen | 23,405 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muscle & Fitness | 3.25× | Sports |
| Health & wellness | 2.45× | Health |
| Healthy habits | 2.66× | Health |
| Strength training | 2.57× | Sports |
| Men's Fitness | 2.56× | Sports |
| Bodybuilding & Fitness | 3× | Sports |
| Self-love | 2.02× | Health |
| ESN | 2.15× | Health |
| Weight training | 2.35× | Sports |
| Self care | 2.14× | Health |
| Well-being | 1.69× | Health |
| Vegetarian cuisine | 1.85× | Food & Beverages |
| More Nutrition | 1.7× | Health |
| Healthy diet | 1.8× | Health |
| Natural bodybuilding | 2.86× | Sports |
| Fitness and figure competition | 2.52× | Sports |
| Barbell | 2.76× | Sports |
| Self-awareness | 1.76× | Health |
| Meditation | 1.81× | Health |
| Toddler | 1.69× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.61 |
| Indulgence | JOY | 1.35 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.22 |
| Luxury Orientation | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
See Bodybuilding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Bodybuilding have in Germany?
Bodybuilding has an estimated audience of 3,134,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bodybuilding fans?
47.8% of Bodybuilding fans are female, 52.2% are male, with an average age of 36.6 years.
Which brands do Bodybuilding fans like most?
Bodybuilding fans show strongest brand affinity for Muscle & Fitness (3.25×), Health & wellness (2.45×), and Healthy habits (2.66×) over the country average.
Where do Bodybuilding fans live in Germany?
Bodybuilding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 755,718), Bayern (reach 572,694), and Baden-Württemberg (reach 512,115). These three regions account for the largest share of the active audience.
What other brands do Bodybuilding fans also like?
Beyond Bodybuilding itself, the audience over-indexes on Health & wellness (2.45×), Healthy habits (2.66×), Strength training (2.57×), and Men's Fitness (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.