Weight training Audience in Germany
Weight training has an estimated audience of 6,748,356 people in Germany. 50.9% are female, 49.1% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Malayalam, Home Delivery, Preacher (comics).
The average Weight training fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Malayalam, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Weight training audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Weight training fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.7 |
| Estimated audience size | 6,748,356 |
Audience persona
The typical Weight training fan in Germany is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,723,860 | 1.17× |
| Bayern | 1,232,498 | 1.14× |
| Baden-Württemberg | 1,109,751 | 1.21× |
| Niedersachsen | 695,364 | 1.06× |
| Hessen | 558,236 | 1.09× |
| Rheinland-Pfalz | 379,878 | 1.12× |
| Berlin | 289,070 | 0.96× |
| Sachsen | 285,440 | 0.86× |
| Schleswig-Holstein | 239,574 | 0.99× |
| Brandenburg | 196,864 | 0.94× |
| Hamburg | 166,414 | 1.09× |
| Thüringen | 146,843 | 0.85× |
| Sachsen-Anhalt | 140,012 | 0.8× |
| Mecklenburg-Vorpommern | 100,267 | 0.78× |
| Saarland | 86,600 | 1.05× |
| Bremen | 52,069 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.45× | Cars & Mobility |
| Malayalam | 7.12× | Politics & Society |
| Home Delivery | 2.58× | Food & Beverages |
| Preacher (comics) | 4.94× | Literature |
| KLIX (AM) | 1.62× | Music & Radio |
| Corfu (regional unit) | 2.04× | Travel & Leisure |
| Google Home | 3.48× | Technology & Electronics |
| Euphonium | 5.97× | Music & Radio |
| Keeper (password manager) | 2.31× | Technology & Electronics |
| Volvo V60 | 2.38× | Cars & Mobility |
| Hà Tĩnh | 6.45× | Travel & Leisure |
| Building insulation | 2.11× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.28× | Music & Radio |
| Cachorro | 1.65× | Pets & Animals |
| Molly Hatchet | 5.95× | Music & Radio |
| Theocracy | 4.72× | Music & Radio |
| La Crosse, Wisconsin | 2.51× | Travel & Leisure |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Chalkidiki | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.61 |
| Indulgence | JOY | 1.22 |
| Luxury Orientation | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
See Weight training audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weight training have in Germany?
Weight training has an estimated audience of 6,748,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weight training fans?
50.9% of Weight training fans are female, 49.1% are male, with an average age of 35.7 years.
Which brands do Weight training fans like most?
Weight training fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.45×), and Malayalam (7.12×) over the country average.
Where do Weight training fans live in Germany?
Weight training fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,723,860), Bayern (reach 1,232,498), and Baden-Württemberg (reach 1,109,751). These three regions account for the largest share of the active audience.
What other brands do Weight training fans also like?
Beyond Weight training itself, the audience over-indexes on Škoda Kodiaq (2.45×), Malayalam (7.12×), Home Delivery (2.58×), and Preacher (comics) (4.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.