Weight training Audience in Brazil
Weight training has an estimated audience of 14,107,306 people in Brazil. 62.0% are female, 38.0% are male, average age 41.3. Top brand affinities: Polo Ralph Lauren, Sport Club Corinthians Paulista, Nature, Family, Social media.
Top brand affinities include Polo Ralph Lauren, Sport Club Corinthians Paulista, Nature, with strongest over-indexing on Polo Ralph Lauren (20.38× the country average). Demographically, the Weight training audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.
Category: Sports · Type: Topic
Demographics of Weight training fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.3 |
| Estimated audience size | 14,107,306 |
Audience persona
The typical Weight training fan in Brazil is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 20.38× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 1.51× | Sports |
| Nature | 1.81× | Home & Garden |
| Family | 1.61× | Kids & Family |
| Social media | 1.61× | Business & Career |
| Lojas Renner | 2.29× | Fashion & Accessoires |
| Happiness | 1.82× | Health |
| Sport Club do Recife | 2.08× | Sports |
| Mixed martial arts | 3.03× | Sports |
| Spas | 1.78× | Beauty & Wellness |
| mulheres | 2× | Movies & TV |
| Hairstyle | 2.1× | Beauty & Wellness |
| Telegram | 2.09× | Internet & Social Media |
| 1.64× | Technology & Electronics | |
| Electrolux | 2.02× | Home & Garden |
| Dogs | 1.57× | Pets & Animals |
| Steam | 2.3× | Games |
| Drop shipping | 1.51× | Shopping |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.39 |
| Sports Activity | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.25 |
| Mindfulness | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
See Weight training audiences in other countries
More Sports audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.