Weight training Audience in Spain
Weight training has an estimated audience of 6,046,600 people in Spain. 53.9% are female, 46.1% are male, average age 43.6. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Livemusic, Iberia (airline).
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Weight training audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Topic
Demographics of Weight training fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.6 |
| Estimated audience size | 6,046,600 |
Audience persona
The typical Weight training fan in Spain is balanced, around 43.6 years old, with strong Sports Activity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.79× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 4.14× | Music & Radio |
| Iberia (airline) | 1.72× | Travel & Leisure |
| Stradivarius | 2.3× | Shopping |
| 1.78× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Julio Iglesias | 2.11× | Music & Radio |
| Kundalini yoga | 4.65× | Health |
| Brico Dépôt | 2.32× | Shopping |
| Local food | 2.49× | Food & Beverages |
| High-intensity interval training | 4.69× | Sports |
| Movistar | 1.88× | Technology & Electronics |
| Jason Statham | 3.92× | Movies & TV |
| Girona | 2.67× | Sports |
| CAC 40 | 2.19× | Business & Career |
| Formentera | 4.5× | Travel & Leisure |
| Hair conditioner | 3.29× | Beauty & Wellness |
| Champion (sportswear) | 2.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.44 |
| Early Adopter Mentality | POWER | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Mindfulness | BALANCE | 1.17 |
| Social Media Usage | JOY | 1.17 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
See Weight training audiences in other countries
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.