A data profile of the people who buy, follow and care about Weight training in Ireland — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 790,454 people in Ireland.
Weight training has an estimated audience of 790,454 people in Ireland. 56.9% are female, 43.1% are male, average age 38.1. Top brand affinities: Beaches, Running, Mixed martial arts, Sunglasses, Apprenticeship.
Top brand affinities include Beaches, Running, Mixed martial arts, with strongest over-indexing on Beaches (1.52× the country average).
Demographically, the Weight training audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Weight training fan in Ireland is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Beaches.
The key figures that characterise the Weight training profile in Ireland.
56.9% are female, 43.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 38.1 |
| Estimated audience size | 790,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Weight training audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Running | Sports | 1.79× | ||
| 02 | Garmin | Technology & Electronics | 1.75× | ||
| 03 | New York City Marathon | Sports | 1.69× | ||
| 04 | Bodybuilding | Sports | 1.67× | ||
| 05 | MyFitnessPal | Sports | 1.66× | ||
| 06 | Gymshark | Sports | 1.65× | ||
| 07 | Apple cider vinegar | Food & Beverages | 1.61× | ||
| 08 | Slovenia | Travel & Leisure | 1.61× | ||
| 09 | Mr. Porter | Shopping | 1.61× | ||
| 10 | Holland & Barrett | Health | 1.56× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 12 | New York Knicks | Sports | 1.55× | ||
| 13 | Philadelphia 76ers | Sports | 1.55× | ||
| 14 | Mixed martial arts | Sports | 1.54× | ||
| 15 | PC World (retailer) | Technology & Electronics | 1.54× | ||
| 16 | Ford Kuga | Cars & Mobility | 1.54× | ||
| 17 | Beaches | Travel & Leisure | 1.52× | ||
| 18 | Apprenticeship | Business & Career | 1.52× | ||
| 19 | Collagen | Beauty & Wellness | 1.52× | ||
| 20 | Resident Advisor | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Risk Appetite | THRILL | 1.24× | |
| Sports Activity | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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