A data profile of the people who buy, follow and care about Mixed martial arts in Ireland — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 763,274 people in Ireland.
Mixed martial arts has an estimated audience of 763,274 people in Ireland. 37.3% are female, 62.7% are male, average age 39.0. Top brand affinities: Boylesports, Paddy Power, Sporting Life (British newspaper), DoneDeal, Martial arts.
Top brand affinities include Boylesports, Paddy Power, Sporting Life (British newspaper), with strongest over-indexing on Boylesports (2.79× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.
The typical Mixed martial arts fan in Ireland is more male, around 39.0 years old, with strong Social Media Usage tendencies and a notable affinity for Boylesports.
The key figures that characterise the Mixed martial arts profile in Ireland.
37.3% are female, 62.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 39.0 |
| Estimated audience size | 763,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Mixed martial arts audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lightweight (MMA) | Sports | 4.30× | ||
| 02 | Martial arts | Sports | 3.48× | ||
| 03 | Boylesports | Games | 2.79× | ||
| 04 | Sporting Life (British newspaper) | Sports | 2.44× | ||
| 05 | Paddy Power | Games | 2.35× | ||
| 06 | FIFA World Cup | Sports | 2.35× | ||
| 07 | Racing Post | Sports | 2.00× | ||
| 08 | RTÉ Sport | Sports | 1.93× | ||
| 09 | Soccer | Sports | 1.90× | ||
| 10 | Aviva Stadium | Sports | 1.85× | ||
| 11 | Shane Lowry | Sports | 1.74× | ||
| 12 | Team sport | Sports | 1.67× | ||
| 13 | Comedy movies | Movies & TV | 1.58× | ||
| 14 | Golf | Sports | 1.58× | ||
| 15 | Premier League | Sports | 1.56× | ||
| 16 | Rock music | Music & Radio | 1.54× | ||
| 17 | Allied Irish Banks | Business & Career | 1.52× | ||
| 18 | Bank of Ireland | Business & Career | 1.52× | ||
| 19 | DoneDeal | Shopping | 1.51× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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