A data profile of the people who buy, follow and care about Weight training in Austria — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 1,038,979 people in Austria.
The average Weight training fan in Austria is 39.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Italian cuisine, Happiness, Hair products, with strongest over-indexing on Italian cuisine (2.34× the country average).
Demographically, the Weight training audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Weight training fan in Austria is balanced, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Italian cuisine.
The key figures that characterise the Weight training profile in Austria.
52.8% are female, 47.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 39.6 |
| Estimated audience size | 1,038,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Weight training audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
Where the Weight training audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.15× | |
| 02 | Upper Austria | ~100K | 1.05× | |
| 03 | Styria | ~100K | 1.05× | |
| 04 | Vienna | ~200K | 1.03× | |
| 05 | Burgenland | ~30K | 1.01× | |
| 06 | Carinthia (state) | ~50K | 0.98× | |
| 07 | Vorarlberg | ~40K | 0.96× | |
| 08 | Salzburg | ~60K | 0.94× | |
| 09 | Tyrol | ~60K | 0.91× |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 3.25× | ||
| 02 | Luxury yacht | Travel & Leisure | 2.60× | ||
| 03 | Aerobics | Sports | 2.50× | ||
| 04 | Italian cuisine | Food & Beverages | 2.34× | ||
| 05 | Cruises | Travel & Leisure | 2.32× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.17× | ||
| 07 | TripAdvisor | Travel & Leisure | 2.14× | ||
| 08 | Job interview | Business & Career | 2.07× | ||
| 09 | Running | Sports | 2.05× | ||
| 10 | Drawing | Home & Garden | 1.70× | ||
| 11 | Happiness | Health | 1.67× | ||
| 12 | Toys | Games | 1.65× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 14 | Lindsey Vonn | Sports | 1.60× | ||
| 15 | Felix Baumgartner | Sports | 1.60× | ||
| 16 | Desserts | Food & Beverages | 1.59× | ||
| 17 | Lodging | Travel & Leisure | 1.57× | ||
| 18 | Hair products | Beauty & Wellness | 1.53× | ||
| 19 | Local food | Food & Beverages | 1.52× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Indulgence | JOY | 1.45× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Weight training has an estimated audience of 1,038,979 people in Austria, concentrated in Vienna and Lower Austria.
52.8% of Weight training fans are female, 47.2% are male, with an average age of 39.6 years.
Weight training fans show strongest brand affinity for Italian cuisine (2.34×), Happiness (1.67×), and Hair products (1.53×) over the country average.
Weight training fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Weight training itself, the audience over-indexes on Happiness (1.67×), Hair products (1.53×), Cruises (2.32×), and Sunglasses (2.17×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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