Weight training Audience in United Kingdom
Weight training has an estimated audience of 9,995,652 people in United Kingdom. 53.5% are female, 46.5% are male, average age 42.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Expensive Taste, Purchase discount, Home business, Mango, Weddings.
The average Weight training fan in United Kingdom is 42.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Expensive Taste, Purchase discount, Home business, with strongest over-indexing on Expensive Taste (3.35× the country average). Demographically, the Weight training audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Weight training fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.5 |
| Estimated audience size | 9,995,652 |
Audience persona
The typical Weight training fan in United Kingdom is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Expensive Taste.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,496,740 | 1.02× |
| South East | 1,488,115 | 1.11× |
| Yorkshire and the Humber | 1,059,924 | 1.32× |
| East of England | 987,570 | 1.08× |
| South West | 738,815 | 0.9× |
| Scotland | 690,684 | 0.77× |
| Wales | 672,465 | 1.18× |
| West Midlands | 587,852 | 1.37× |
| East Midlands | 505,848 | 0.72× |
| North West | 470,252 | 0.44× |
| North East | 412,150 | 1.06× |
| Northern Ireland | 316,889 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Expensive Taste | 3.35× | Business & Career |
| Purchase discount | 4.43× | Shopping |
| Home business | 4.56× | Business & Career |
| Mango | 4.6× | Shopping |
| Weddings | 1.66× | Kids & Family |
| Luxury yacht | 2.84× | Travel & Leisure |
| Distilled beverage | 1.61× | Food & Beverages |
| 1.62× | Internet & Social Media | |
| Manchester City F.C. | 1.54× | Sports |
| Gymshark | 2.19× | Sports |
| CrossFit | 2.43× | Sports |
| TripAdvisor | 1.55× | Travel & Leisure |
| Personal trainer | 1.97× | Sports |
| Betfair | 1.75× | Games |
| Sports nutrition | 3.35× | Food & Beverages |
| Love & Sex | 3.53× | Kids & Family |
| Smyths Toys Superstores | 3.4× | Shopping |
| Chelsea F.C. | 1.66× | Sports |
| Tax refund | 2.62× | Business & Career |
| Refrigerator | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.32 |
| Travelling | THRILL | 1.18 |
| Convenience Orientation | PREMIUM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
See Weight training audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Weight training have in United Kingdom?
Weight training has an estimated audience of 9,995,652 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Weight training fans?
53.5% of Weight training fans are female, 46.5% are male, with an average age of 42.5 years.
Which brands do Weight training fans like most?
Weight training fans show strongest brand affinity for Expensive Taste (3.35×), Purchase discount (4.43×), and Home business (4.56×) over the country average.
Where do Weight training fans live in United Kingdom?
Weight training fans in United Kingdom are most concentrated in England (reach 7,496,740), South East (reach 1,488,115), and Yorkshire and the Humber (reach 1,059,924). These three regions account for the largest share of the active audience.
What other brands do Weight training fans also like?
Beyond Weight training itself, the audience over-indexes on Purchase discount (4.43×), Home business (4.56×), Mango (4.6×), and Weddings (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.