A data profile of the people who buy, follow and care about Weight training in United Kingdom — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 9,995,652 people in United Kingdom.
The average Weight training fan in United Kingdom is 42.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include CrossFit, Gymshark, Volunteering, with strongest over-indexing on CrossFit (2.77× the country average).
Demographically, the Weight training audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Weight training fan in United Kingdom is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for CrossFit.
The key figures that characterise the Weight training profile in United Kingdom.
53.5% are female, 46.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.5 |
| Estimated audience size | 9,995,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Weight training audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
Where the Weight training audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.31× | |
| 02 | Yorkshire and the Humber | ~1M | 1.25× | |
| 03 | Wales | ~600K | 1.12× | |
| 04 | South East | ~1.5M | 1.09× | |
| 05 | East of England | ~1M | 1.06× | |
| 06 | North East | ~400K | 1.03× | |
| 07 | England | ~7.5M | 1.02× | |
| 08 | Northern Ireland | ~300K | 1.02× | |
| 09 | South West | ~800K | 0.94× | |
| 10 | East Midlands | ~600K | 0.86× | |
| 11 | Scotland | ~700K | 0.83× | |
| 12 | North West | ~700K | 0.69× |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrossFit | Sports | 2.77× | ||
| 02 | Aerobics | Sports | 2.42× | ||
| 03 | MyFitnessPal | Sports | 2.24× | ||
| 04 | Gymshark | Sports | 2.15× | ||
| 05 | Pandora | Fashion & Accessoires | 2.15× | ||
| 06 | Natural foods | Food & Beverages | 2.13× | ||
| 07 | Flower bouquet | Home & Garden | 2.01× | ||
| 08 | High-intensity interval training | Sports | 1.95× | ||
| 09 | Gymnastics | Sports | 1.89× | ||
| 10 | Personal trainer | Sports | 1.80× | ||
| 11 | Child development | Business & Career | 1.80× | ||
| 12 | Mother's Day | Kids & Family | 1.65× | ||
| 13 | Wikipedia | Internet & Social Media | 1.63× | ||
| 14 | Hot tub | Home & Garden | 1.62× | ||
| 15 | Volunteering | Politics & Society | 1.60× | ||
| 16 | Boxing | Sports | 1.60× | ||
| 17 | Property finder | Home & Garden | 1.54× | ||
| 18 | Expensive Taste | Business & Career | 1.51× | ||
| 19 | Mortgage calculator | Home & Garden | 1.50× | ||
| 20 | Risk management | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.85× | |
| Creativity | OPEN | 0.87× |
Weight training has an estimated audience of 9,995,652 people in United Kingdom, concentrated in England and South East.
53.5% of Weight training fans are female, 46.5% are male, with an average age of 42.5 years.
Weight training fans show strongest brand affinity for CrossFit (2.77×), Gymshark (2.15×), and Volunteering (1.6×) over the country average.
Weight training fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Weight training itself, the audience over-indexes on Gymshark (2.15×), Volunteering (1.6×), Wikipedia (1.63×), and Personal trainer (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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