A data profile of the people who buy, follow and care about Boxing in United Kingdom — modelled from more than twelve digital signal sources. Boxing has an estimated audience of 4,766,029 people in United Kingdom.
The average Boxing fan in United Kingdom is 39.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Manchester City F.C., Wembley Stadium, Manchester United F.C., with strongest over-indexing on Manchester City F.C. (3.54× the country average).
Demographically, the Boxing audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Boxing fan in United Kingdom is more male, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Boxing profile in United Kingdom.
33.8% are female, 66.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 39.6 |
| Estimated audience size | 4,766,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Boxing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.1% |
| Japan | 4.3% |
Where the Boxing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 1.47× | |
| 02 | Wales | ~300K | 1.10× | |
| 03 | England | ~3.5M | 1.07× | |
| 04 | East Midlands | ~400K | 1.06× | |
| 05 | East of England | ~400K | 1.03× | |
| 06 | Greater London | ~600K | 1.00× | |
| 07 | Northern Ireland | ~100K | 0.95× | |
| 08 | South West | ~400K | 0.92× | |
| 09 | North East | ~200K | 0.92× | |
| 10 | South East | ~600K | 0.89× | |
| 11 | Scotland | ~400K | 0.88× | |
| 12 | Yorkshire and the Humber | ~300K | 0.88× | |
| 13 | West Midlands | ~200K | 0.83× |
The strongest cross-interests of the Boxing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.54× | ||
| 02 | Wembley Stadium | Sports | 3.30× | ||
| 03 | Bundesliga | Sports | 3.28× | ||
| 04 | Ricky Hatton | Sports | 3.26× | ||
| 05 | Tyson Fury | Sports | 3.16× | ||
| 06 | UEFA Europa League | Sports | 3.06× | ||
| 07 | Ultimate Fighting Championship | Sports | 2.87× | ||
| 08 | Chelsea F.C. | Sports | 2.61× | ||
| 09 | Martial arts | Sports | 2.19× | ||
| 10 | BBC Sport | Sports | 2.13× | ||
| 11 | Premier League | Sports | 2.06× | ||
| 12 | William Hill (bookmaker) | Games | 1.82× | ||
| 13 | Manchester United F.C. | Sports | 1.79× | ||
| 14 | UEFA Champions League | Sports | 1.79× | ||
| 15 | Paddy Power | Games | 1.78× | ||
| 16 | Team sport | Sports | 1.76× | ||
| 17 | Vehicles | Cars & Mobility | 1.72× | ||
| 18 | FIFA World Cup | Sports | 1.71× | ||
| 19 | Superman | Movies & TV | 1.59× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.23× | |
| Sports Activity | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.75× | |
| Convenience Orientation | PREMIUM | 0.76× |
Boxing has an estimated audience of 4,766,029 people in United Kingdom, concentrated in England and North West.
33.8% of Boxing fans are female, 66.2% are male, with an average age of 39.6 years.
Boxing fans show strongest brand affinity for Manchester City F.C. (3.54×), Wembley Stadium (3.3×), and Manchester United F.C. (1.79×) over the country average.
Boxing fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~700K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Boxing itself, the audience over-indexes on Wembley Stadium (3.3×), Manchester United F.C. (1.79×), FIFA World Cup (1.71×), and Premier League (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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