Rascasse Audience Intelligence

Boxing Audience in Germany

A data profile of the people who buy, follow and care about Boxing in Germany — modelled from more than twelve digital signal sources. Boxing has an estimated audience of 2,591,958 people in Germany.

#43among Sport in Germany#1523among Topic in Germany#208in Sports

The average Boxing fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boxing training, Professional boxing, Heavyweight (MMA), with strongest over-indexing on Boxing training (24.49× the country average).

Demographically, the Boxing audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boxing fan in Germany is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Boxing training.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boxing profile in Germany.

Audience size
2.6M
in Germany
Gender
31.4%♀
68.6% male
Age
34.9
average years
Country rank
#2531
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boxing fans

31.4% are female, 68.6% are male, average age 34.9.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Boxing audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age34.9
Estimated audience size2,591,958
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Boxing audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Boxing audience comes from Germany.

Worldwide audience distribution share by country for Boxing
CountryShare
United States21.7%
United Kingdom6.1%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boxing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boxing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.28×
02Mecklenburg-Vorpommern~60K1.22×
03Berlin~100K1.13×
04Hamburg~60K1.09×
05Nordrhein-Westfalen~600K1.06×
06Brandenburg~80K1.04×
07Niedersachsen~300K1.00×
08Baden-Württemberg~400K0.99×
09Hessen~200K0.98×
10Rheinland-Pfalz~100K0.92×
11Sachsen~100K0.92×
12Schleswig-Holstein~80K0.91×
13Bremen~20K0.91×
14Bayern~400K0.90×
15Thüringen~60K0.88×
16Saarland~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Boxing, Germany
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boxing audience
#·InterestCategoryAffinity×
01Boxing trainingSports24.49×
02Boxing gloveSports19.02×
03Adrien BronerSports17.27×
04Professional boxingSports15.22×
05Lightweight (MMA)Sports13.91×
06Heavyweight (MMA)Sports13.00×
07Japanese martial artsSports10.00×
08GrapplingSports8.59×
09Anthony JoshuaSports7.42×
10JudoSports6.14×
11Epic GamesGames5.11×
12Ultimate Fighting ChampionshipSports4.89×
13Gaming computerTechnology & Electronics4.36×
14Combat sportSports4.15×
15Mixed martial artsSports3.99×
16Sarah EngelsMovies & TV3.82×
17GamingGames3.79×
18FIFA World CupSports1.69×
19Online shoppingShopping1.59×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boxing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.36×
Risk AppetiteTHRILL1.35×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boxing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Convenience OrientationPREMIUM0.78×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boxing have in Germany?

Boxing has an estimated audience of 2,591,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boxing fans?

31.4% of Boxing fans are female, 68.6% are male, with an average age of 34.9 years.

03

Which brands do Boxing fans like most?

Boxing fans show strongest brand affinity for Boxing training (24.49×), Professional boxing (15.22×), and Heavyweight (MMA) (13×) over the country average.

04

Where do Boxing fans live in Germany?

Boxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Boxing fans also like?

Beyond Boxing itself, the audience over-indexes on Professional boxing (15.22×), Heavyweight (MMA) (13×), Grappling (8.59×), and Lightweight (MMA) (13.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Boxing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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