Boxing Audience in Germany
Boxing has an estimated audience of 2,591,958 people in Germany. 31.4% are female, 68.6% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boxing training, Professional boxing, Heavyweight (MMA), Grappling, Lightweight (MMA).
The average Boxing fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boxing training, Professional boxing, Heavyweight (MMA), with strongest over-indexing on Boxing training (24.49× the country average). Demographically, the Boxing audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Boxing fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 34.9 |
| Estimated audience size | 2,591,958 |
Audience persona
The typical Boxing fan in Germany is more male, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for Boxing training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 609,430 | 1.07× |
| Bayern | 375,373 | 0.9× |
| Baden-Württemberg | 356,956 | 1.01× |
| Niedersachsen | 253,112 | 1.01× |
| Hessen | 183,963 | 0.93× |
| Berlin | 130,811 | 1.13× |
| Sachsen | 119,027 | 0.94× |
| Rheinland-Pfalz | 118,501 | 0.91× |
| Brandenburg | 86,193 | 1.07× |
| Sachsen-Anhalt | 85,827 | 1.28× |
| Schleswig-Holstein | 85,012 | 0.91× |
| Hamburg | 65,605 | 1.12× |
| Mecklenburg-Vorpommern | 61,264 | 1.24× |
| Thüringen | 56,755 | 0.86× |
| Saarland | 23,713 | 0.75× |
| Bremen | 19,392 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boxing training | 24.49× | Sports |
| Professional boxing | 15.22× | Sports |
| Heavyweight (MMA) | 13× | Sports |
| Grappling | 8.59× | Sports |
| Lightweight (MMA) | 13.91× | Sports |
| Epic Games | 5.11× | Games |
| Ultimate Fighting Championship | 4.89× | Sports |
| Gaming computer | 4.36× | Technology & Electronics |
| Combat sport | 4.15× | Sports |
| Online shopping | 1.59× | Shopping |
| Judo | 6.14× | Sports |
| Georges St-Pierre | 8.89× | Sports |
| Japanese martial arts | 10× | Sports |
| Boxing glove | 19.02× | Sports |
| Mixed martial arts | 3.99× | Sports |
| TikTok | 1.54× | Internet & Social Media |
| Gaming | 3.79× | Games |
| Karate | 6.47× | Sports |
| Martial arts | 3.21× | Sports |
| FIFA World Cup | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Indulgence | JOY | 1.08 |
| Early Adopter Mentality | POWER | 1.02 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.1% |
| Japan | 4.3% |
See Boxing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Boxing have in Germany?
Boxing has an estimated audience of 2,591,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boxing fans?
31.4% of Boxing fans are female, 68.6% are male, with an average age of 34.9 years.
Which brands do Boxing fans like most?
Boxing fans show strongest brand affinity for Boxing training (24.49×), Professional boxing (15.22×), and Heavyweight (MMA) (13×) over the country average.
Where do Boxing fans live in Germany?
Boxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 609,430), Bayern (reach 375,373), and Baden-Württemberg (reach 356,956). These three regions account for the largest share of the active audience.
What other brands do Boxing fans also like?
Beyond Boxing itself, the audience over-indexes on Professional boxing (15.22×), Heavyweight (MMA) (13×), Grappling (8.59×), and Lightweight (MMA) (13.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.