Rascasse Audience Intelligence

Lightweight (MMA) Audience in Germany

A data profile of the people who buy, follow and care about Lightweight (MMA) in Germany — modelled from more than twelve digital signal sources. Lightweight (MMA) has an estimated audience of 564,445 people in Germany.

#4372among Topic in Germany#827in Sports

The average Lightweight (MMA) fan in Germany is 32.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lennox Lewis, Boxing, Weather radar, with strongest over-indexing on Lennox Lewis (79.5× the country average).

Demographically, the Lightweight (MMA) audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lightweight (MMA) fan in Germany is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Lennox Lewis.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightweight (MMA) profile in Germany.

Audience size
564K
in Germany
Gender
22.0%♀
78.0% male
Age
32.0
average years
Country rank
#10632
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightweight (MMA) fans

22.0% are female, 78.0% are male, average age 32.0.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Lightweight (MMA) audience in Germany
MetricValue
Female22.0%
Male78.0%
Average age32.0
Estimated audience size564,445
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Lightweight (MMA) audience in Germany
Age bracketShare%
16-1939%
20-2921%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Lightweight (MMA) audience comes from Germany.

Worldwide audience distribution share by country for Lightweight (MMA)
CountryShare
United States30.8%
United Kingdom7.6%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightweight (MMA) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lightweight (MMA) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.40×
02Baden-Württemberg~100K1.38×
03Hessen~60K1.31×
04Berlin~30K1.25×
05Hamburg~10K1.09×
06Nordrhein-Westfalen~100K1.03×
07Bremen~5K1.02×
08Rheinland-Pfalz~30K0.99×
09Sachsen~30K0.94×
10Saarland~6K0.93×
11Niedersachsen~50K0.88×
12Schleswig-Holstein~20K0.87×
13Brandenburg~10K0.84×
14Mecklenburg-Vorpommern~9K0.82×
15Sachsen-Anhalt~10K0.81×
16Thüringen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Lightweight (MMA), Germany
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightweight (MMA) audience
#·InterestCategoryAffinity×
01Lennox LewisSports79.50×
02World Taekwondo FederationSports67.04×
03Weather radarHome & Garden64.07×
04Elfen LiedLiterature27.09×
05Conor McGregorSports18.41×
06Spirited AwayMovies & TV18.36×
07Romantic musicMusic & Radio18.36×
08Once upon a timeMovies & TV18.36×
09High School DxDMovies & TV18.36×
10Brenda SongFashion & Accessoires18.36×
11BoxingSports13.91×
12AikidoSports11.27×
13MeteorologyHome & Garden7.01×
14JudoSports6.82×
15Professional wrestlingSports5.79×
16Ultimate Fighting ChampionshipSports5.45×
17FamilyKids & Family2.19×
18FIFA World CupSports1.80×
19VehiclesCars & Mobility1.75×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightweight (MMA) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
Sports ActivityPOWER1.68×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightweight (MMA) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
CreativityOPEN0.57×
IndulgenceJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightweight (MMA) have in Germany?

Lightweight (MMA) has an estimated audience of 564,445 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lightweight (MMA) fans?

22.0% of Lightweight (MMA) fans are female, 78.0% are male, with an average age of 32.0 years.

03

Which brands do Lightweight (MMA) fans like most?

Lightweight (MMA) fans show strongest brand affinity for Lennox Lewis (79.5×), Boxing (13.91×), and Weather radar (64.07×) over the country average.

04

Where do Lightweight (MMA) fans live in Germany?

Lightweight (MMA) fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lightweight (MMA) fans also like?

Beyond Lightweight (MMA) itself, the audience over-indexes on Boxing (13.91×), Weather radar (64.07×), Conor McGregor (18.41×), and World Taekwondo Federation (67.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Lightweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lightweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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