Lightweight (MMA) Audience in Germany
Lightweight (MMA) has an estimated audience of 564,445 people in Germany. 22.0% are female, 78.0% are male, average age 32.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Georges St-Pierre, World Taekwondo Federation, Amir Khan (boxer), Lennox Lewis, Boxing.
The average Lightweight (MMA) fan in Germany is 32.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Georges St-Pierre, World Taekwondo Federation, Amir Khan (boxer), with strongest over-indexing on Georges St-Pierre (37.97× the country average). Demographically, the Lightweight (MMA) audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Lightweight (MMA) fans
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 32.0 |
| Estimated audience size | 564,445 |
Audience persona
The typical Lightweight (MMA) fan in Germany is more male, around 32.0 years old, with strong Sports Activity tendencies and a notable affinity for Georges St-Pierre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 132,896 | 1.46× |
| Nordrhein-Westfalen | 129,629 | 1.05× |
| Baden-Württemberg | 107,935 | 1.4× |
| Hessen | 58,628 | 1.36× |
| Niedersachsen | 47,637 | 0.87× |
| Berlin | 33,996 | 1.35× |
| Rheinland-Pfalz | 28,741 | 1.02× |
| Sachsen | 25,246 | 0.91× |
| Schleswig-Holstein | 17,044 | 0.84× |
| Hamburg | 14,547 | 1.14× |
| Brandenburg | 13,341 | 0.76× |
| Sachsen-Anhalt | 10,088 | 0.69× |
| Thüringen | 9,510 | 0.66× |
| Mecklenburg-Vorpommern | 7,309 | 0.68× |
| Saarland | 5,664 | 0.82× |
| Bremen | 4,797 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georges St-Pierre | 37.97× | Sports |
| World Taekwondo Federation | 140.43× | Sports |
| Amir Khan (boxer) | 180.53× | Sports |
| Lennox Lewis | 67.29× | Sports |
| Boxing | 11.77× | Sports |
| Weather radar | 48.43× | Home & Garden |
| Elfen Lied | 42.11× | Literature |
| Conor McGregor | 15.44× | Sports |
| Spirited Away | 18.36× | Movies & TV |
| Meteorology | 9.09× | Home & Garden |
| Ultimate Fighting Championship | 6.49× | Sports |
| Khabib Nurmagomedov | 18.3× | Sports |
| Borussia Dortmund | 1.78× | Sports |
| FIFA World Cup | 2.51× | Sports |
| Romantic music | 18.36× | Music & Radio |
| Professional wrestling | 6.29× | Sports |
| Vagabond (manga) | 15.68× | Literature |
| Batman | 2.93× | Movies & TV |
| High School DxD | 18.36× | Movies & TV |
| Allen Iverson | 30.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.85 |
| Patriotism | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.43 |
| Travelling | THRILL | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 7.6% |
| Japan | 5.6% |
See Lightweight (MMA) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lightweight (MMA) have in Germany?
Lightweight (MMA) has an estimated audience of 564,445 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lightweight (MMA) fans?
22.0% of Lightweight (MMA) fans are female, 78.0% are male, with an average age of 32.0 years.
Which brands do Lightweight (MMA) fans like most?
Lightweight (MMA) fans show strongest brand affinity for Georges St-Pierre (37.97×), World Taekwondo Federation (140.43×), and Amir Khan (boxer) (180.53×) over the country average.
Where do Lightweight (MMA) fans live in Germany?
Lightweight (MMA) fans in Germany are most concentrated in Bayern (reach 132,896), Nordrhein-Westfalen (reach 129,629), and Baden-Württemberg (reach 107,935). These three regions account for the largest share of the active audience.
What other brands do Lightweight (MMA) fans also like?
Beyond Lightweight (MMA) itself, the audience over-indexes on World Taekwondo Federation (140.43×), Amir Khan (boxer) (180.53×), Lennox Lewis (67.29×), and Boxing (11.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lightweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.