Lightweight (MMA) Audience in United States

Lightweight (MMA) has an estimated audience of 5,146,479 people in United States. 23.2% are female, 76.8% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Khabib Nurmagomedov, Autism Awareness, Diabetes mellitus awareness, Judo, Anthony Joshua.

The average Lightweight (MMA) fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khabib Nurmagomedov, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Khabib Nurmagomedov (64.2× the country average). Demographically, the Lightweight (MMA) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Lightweight (MMA) fans

Demographic split for Lightweight (MMA) audience in United States
MetricValue
Female23.2%
Male76.8%
Average age36.1
Estimated audience size5,146,479

Audience persona

The typical Lightweight (MMA) fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Top regions in United States

Top regions ranked by reach for Lightweight (MMA) in United States
RegionReachAffinity
California696,9671.23×
Texas518,8931.17×
Florida382,4211.1×
New York318,3271.11×
Virginia227,1361.81×
Ohio214,1501.35×
Pennsylvania171,5140.99×
Georgia168,3521.06×
Illinois157,5330.92×
North Carolina156,1251.01×
New Jersey136,6281.04×
Michigan131,0120.97×
Arizona125,7131.2×
Maryland112,4101.27×
Washington107,6481.04×
Tennessee98,6620.96×
Massachusetts92,9470.92×
Indiana85,2620.91×
Missouri80,2450.97×
South Carolina79,9451.03×
Colorado78,7680.97×
Louisiana76,5271.15×
Alabama74,1191.03×
Wisconsin67,6340.87×
Oregon66,6061.13×
Minnesota66,0230.9×
Kentucky60,9460.94×
Nevada58,3831.17×
Connecticut54,2161.05×
Oklahoma53,4580.94×
Iowa42,7791.01×
Utah42,2380.92×
Mississippi41,4770.98×
Arkansas41,2530.97×
Kansas37,1840.92×
New Mexico25,4040.98×
Hawaii24,7521.12×
Idaho24,3950.95×
Nebraska21,8560.85×
West Virginia19,2120.8×
New Hampshire17,2370.85×
Maine16,0560.87×
Washington, District of Columbia15,3530.99×
Rhode Island13,7270.84×
Delaware13,5230.95×
Montana12,7810.9×
Alaska10,9190.99×
North Dakota8,0390.76×
South Dakota7,9390.67×
Vermont7,1260.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightweight (MMA) audience
BrandAffinityCategory
Khabib Nurmagomedov64.2×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Judo17.19×Sports
Anthony Joshua21.75×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Aikido21.52×Sports
Taekwondo14.29×Sports
Toyota Supra16.44×Cars & Mobility
Grappling8.93×Sports
Income tax13.19×Business & Career
Broadcasting of sports events9.48×Movies & TV
Jon Jones14.77×Sports
Conor McGregor11.15×Sports
PSV Eindhoven27.56×Sports
Mixed martial arts3.85×Sports
Charles, Prince of Wales18.87×Politics & Society
Georges St-Pierre13.31×Sports
Mike Tyson10.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Risk AppetiteTHRILL1.53
LGBTQ+ IdentityOPEN1.47
Early Adopter MentalityPOWER1.37
Pet OwnershipJOY1.3
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Lightweight (MMA)
CountryShare
United States30.8%
United Kingdom7.6%
Japan5.6%

See Lightweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Lightweight (MMA) have in United States?

Lightweight (MMA) has an estimated audience of 5,146,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Lightweight (MMA) fans?

23.2% of Lightweight (MMA) fans are female, 76.8% are male, with an average age of 36.1 years.

Which brands do Lightweight (MMA) fans like most?

Lightweight (MMA) fans show strongest brand affinity for Khabib Nurmagomedov (64.2×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Lightweight (MMA) fans live in United States?

Lightweight (MMA) fans in United States are most concentrated in California (reach 696,967), Texas (reach 518,893), and Florida (reach 382,421). These three regions account for the largest share of the active audience.

What other brands do Lightweight (MMA) fans also like?

Beyond Lightweight (MMA) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Judo (17.19×), and Anthony Joshua (21.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.