Rascasse Audience Intelligence

Lightweight (MMA) Audience in United States

A data profile of the people who buy, follow and care about Lightweight (MMA) in United States — modelled from more than twelve digital signal sources. Lightweight (MMA) has an estimated audience of 5,146,479 people in United States.

#3711among Topic in United States#557in Sports

The average Lightweight (MMA) fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Anthony Joshua, Aikido, with strongest over-indexing on Judo (15.05× the country average).

Demographically, the Lightweight (MMA) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lightweight (MMA) fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightweight (MMA) profile in United States.

Audience size
5.1M
in United States
Gender
23.2%♀
76.8% male
Age
36.1
average years
Country rank
#6507
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightweight (MMA) fans

23.2% are female, 76.8% are male, average age 36.1.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Lightweight (MMA) audience in United States
MetricValue
Female23.2%
Male76.8%
Average age36.1
Estimated audience size5,146,479
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Lightweight (MMA) audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Lightweight (MMA) audience comes from United States.

Worldwide audience distribution share by country for Lightweight (MMA)
CountryShare
United States30.8%
United Kingdom7.6%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightweight (MMA) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lightweight (MMA) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.67×
02Maryland~100K1.30×
03Ohio~200K1.26×
04California~700K1.17×
05Arizona~100K1.17×
06Louisiana~80K1.15×
07Nevada~60K1.14×
08Hawaii~20K1.13×
09New York~300K1.09×
10Texas~500K1.08×
11Oregon~60K1.08×
12Connecticut~60K1.08×
13Florida~400K1.06×
14Alabama~80K1.06×
15Alaska~10K1.06×
16South Carolina~80K1.05×
17Washington~100K1.02×
18Mississippi~40K1.02×
19New Mexico~30K1.02×
20Georgia~200K1.01×
21Idaho~30K1.00×
22Arkansas~40K0.99×
23North Carolina~200K0.98×
24New Jersey~100K0.98×
25Iowa~40K0.98×
26Montana~10K0.98×
27Pennsylvania~200K0.97×
28Missouri~80K0.97×
29Washington, District of Columbia~20K0.97×
30Michigan~100K0.96×
31Tennessee~100K0.96×
32Oklahoma~50K0.96×
33Maine~20K0.96×
34Delaware~10K0.96×
35Kentucky~60K0.95×
36Colorado~80K0.94×
37Utah~40K0.92×
38Kansas~40K0.92×
39New Hampshire~20K0.92×
40Massachusetts~90K0.91×
41Nebraska~20K0.91×
42Rhode Island~10K0.91×
43Indiana~80K0.90×
44Wisconsin~70K0.90×
45West Virginia~20K0.90×
46Vermont~8K0.90×
47Illinois~200K0.89×
48Minnesota~70K0.89×
49North Dakota~9K0.89×
50South Dakota~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Lightweight (MMA), United States
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightweight (MMA) audience
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports19.77×
02Randy CoutureSports19.61×
03AikidoSports19.20×
04Yvonne StrahovskiMovies & TV19.20×
05Anthony JoshuaSports17.32×
06Anderson SilvaSports16.37×
07JudoSports15.05×
08TaekwondoSports14.03×
09Nate DiazSports13.13×
10Tyson FurySports12.78×
11Mike TysonSports10.64×
12Jon JonesSports10.13×
13Broadcasting of sports eventsMovies & TV9.04×
14GrapplingSports8.38×
15Kit HaringtonMovies & TV8.01×
16Conor McGregorSports7.82×
17Gina CaranoMovies & TV6.42×
18KarateSports5.53×
19BoxingSports4.66×
20Mixed martial artsSports3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightweight (MMA) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
Risk AppetiteTHRILL1.55×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightweight (MMA) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
DIY MentalityTHRILL0.75×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightweight (MMA) have in United States?

Lightweight (MMA) has an estimated audience of 5,146,479 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lightweight (MMA) fans?

23.2% of Lightweight (MMA) fans are female, 76.8% are male, with an average age of 36.1 years.

03

Which brands do Lightweight (MMA) fans like most?

Lightweight (MMA) fans show strongest brand affinity for Judo (15.05×), Anthony Joshua (17.32×), and Aikido (19.2×) over the country average.

04

Where do Lightweight (MMA) fans live in United States?

Lightweight (MMA) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lightweight (MMA) fans also like?

Beyond Lightweight (MMA) itself, the audience over-indexes on Anthony Joshua (17.32×), Aikido (19.2×), Taekwondo (14.03×), and Grappling (8.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Lightweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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