Rascasse Audience Intelligence

Karate Audience in United States

A data profile of the people who buy, follow and care about Karate in United States — modelled from more than twelve digital signal sources. Karate has an estimated audience of 7,740,719 people in United States.

#67among Sport in United States#2801among Topic in United States#373in Sports

The average Karate fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Combat sport, MakeMyTrip, Judo, with strongest over-indexing on Combat sport (5.02× the country average).

Demographically, the Karate audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karate fan in United States is more male, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Combat sport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karate profile in United States.

Audience size
7.7M
in United States
Gender
26.0%♀
74.0% male
Age
34.3
average years
Country rank
#4589
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karate fans

26.0% are female, 74.0% are male, average age 34.3.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Karate audience in United States
MetricValue
Female26.0%
Male74.0%
Average age34.3
Estimated audience size7,740,719
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Karate audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Karate audience comes from United States.

Worldwide audience distribution share by country for Karate
CountryShare
United States17.9%
Japan6.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karate audience in United States is strongest.

Fig. 05

Top regions by affinity

Karate fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.27×
02New Jersey~200K1.26×
03Texas~800K1.24×
04Arizona~200K1.23×
05Georgia~300K1.20×
06Maryland~200K1.20×
07Florida~600K1.18×
08New York~500K1.18×
09Pennsylvania~300K1.16×
10Washington~200K1.15×
11South Carolina~100K1.12×
12Hawaii~40K1.11×
13New Hampshire~30K1.11×
14Utah~80K1.10×
15Delaware~20K1.10×
16Virginia~200K1.09×
17Rhode Island~30K1.08×
18Tennessee~200K1.07×
19Connecticut~80K1.07×
20Alaska~20K1.07×
21Kentucky~100K1.06×
22Kansas~60K1.06×
23Massachusetts~200K1.05×
24Louisiana~100K1.05×
25North Carolina~200K1.04×
26New Mexico~40K1.03×
27Michigan~200K1.02×
28Nevada~80K1.02×
29Illinois~300K1.00×
30Ohio~200K1.00×
31Indiana~100K0.95×
32Minnesota~100K0.95×
33Oregon~80K0.95×
34West Virginia~30K0.95×
35Missouri~100K0.94×
36Colorado~100K0.94×
37Alabama~100K0.94×
38Washington, District of Columbia~20K0.94×
39Oklahoma~80K0.93×
40Mississippi~60K0.89×
41Arkansas~60K0.89×
42Idaho~30K0.87×
43Maine~20K0.87×
44Vermont~10K0.87×
45Wisconsin~100K0.85×
46Nebraska~30K0.85×
47Montana~20K0.81×
48Iowa~50K0.76×
49North Dakota~10K0.76×
50South Dakota~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Karate, United States
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karate audience
#·InterestCategoryAffinity×
01CouchSurfingTravel & Leisure25.33×
02MakeMyTripTravel & Leisure24.66×
03Brazilian jiu-jitsu giSports17.34×
04Full contact karateSports16.05×
05Jon JonesSports13.47×
06Submission wrestlingSports12.35×
07Cobra KaiMovies & TV11.60×
08Japanese martial artsSports11.50×
09Kayak.comTravel & Leisure10.95×
10Lonely PlanetTravel & Leisure8.75×
11Anthony JoshuaSports8.42×
12rugbySports8.41×
13Heavyweight (MMA)Sports8.19×
14JudoSports7.57×
15SailingSports7.28×
16Combat sportSports5.02×
17Martial artsSports3.82×
18Chuck NorrisMovies & TV3.57×
19Mixed martial artsSports3.22×
20Ultimate Fighting ChampionshipSports3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karate audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.68×
PatriotismCONSERVATISM1.52×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karate audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
DIY MentalityTHRILL0.84×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karate have in United States?

Karate has an estimated audience of 7,740,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Karate fans?

26.0% of Karate fans are female, 74.0% are male, with an average age of 34.3 years.

03

Which brands do Karate fans like most?

Karate fans show strongest brand affinity for Combat sport (5.02×), MakeMyTrip (24.66×), and Judo (7.57×) over the country average.

04

Where do Karate fans live in United States?

Karate fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Karate fans also like?

Beyond Karate itself, the audience over-indexes on MakeMyTrip (24.66×), Judo (7.57×), rugby (8.41×), and Japanese martial arts (11.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Karate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Karate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →