Karate Audience in United States
Karate has an estimated audience of 7,740,719 people in United States. 26.0% are female, 74.0% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Jon Jones, Combat sport, MakeMyTrip, Cobra Kai, Judo.
The average Karate fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jon Jones, Combat sport, MakeMyTrip, with strongest over-indexing on Jon Jones (13.47× the country average). Demographically, the Karate audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Karate fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 34.3 |
| Estimated audience size | 7,740,719 |
Audience persona
The typical Karate fan in United States is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Jon Jones.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,184,898 | 1.39× |
| Texas | 894,846 | 1.34× |
| Florida | 667,249 | 1.27× |
| New York | 551,544 | 1.28× |
| Pennsylvania | 313,108 | 1.2× |
| Georgia | 292,880 | 1.23× |
| Illinois | 271,484 | 1.05× |
| New Jersey | 257,085 | 1.31× |
| North Carolina | 240,223 | 1.03× |
| Ohio | 222,634 | 0.93× |
| Virginia | 219,628 | 1.16× |
| Michigan | 213,360 | 1.05× |
| Arizona | 198,040 | 1.25× |
| Washington | 184,616 | 1.19× |
| Massachusetts | 166,574 | 1.09× |
| Tennessee | 164,133 | 1.06× |
| Maryland | 160,502 | 1.21× |
| Indiana | 134,556 | 0.95× |
| South Carolina | 128,710 | 1.11× |
| Missouri | 123,015 | 0.99× |
| Colorado | 116,833 | 0.96× |
| Minnesota | 108,036 | 0.97× |
| Louisiana | 103,627 | 1.04× |
| Kentucky | 102,671 | 1.06× |
| Alabama | 100,452 | 0.93× |
| Wisconsin | 91,799 | 0.79× |
| Oregon | 87,880 | 0.99× |
| Connecticut | 82,598 | 1.06× |
| Oklahoma | 81,028 | 0.94× |
| Utah | 77,141 | 1.11× |
| Nevada | 74,491 | 1× |
| Kansas | 64,480 | 1.06× |
| Mississippi | 51,983 | 0.82× |
| Arkansas | 51,614 | 0.81× |
| Iowa | 45,293 | 0.71× |
| New Mexico | 41,146 | 1.06× |
| Hawaii | 36,829 | 1.11× |
| New Hampshire | 34,080 | 1.12× |
| Idaho | 33,891 | 0.87× |
| Nebraska | 31,413 | 0.81× |
| West Virginia | 30,001 | 0.83× |
| Rhode Island | 26,883 | 1.09× |
| Maine | 23,856 | 0.86× |
| Delaware | 22,691 | 1.06× |
| Washington, District of Columbia | 20,779 | 0.89× |
| Alaska | 14,146 | 0.85× |
| Montana | 12,754 | 0.59× |
| South Dakota | 10,588 | 0.59× |
| Vermont | 10,181 | 0.75× |
| North Dakota | 9,741 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jon Jones | 13.47× | Sports |
| Combat sport | 5.02× | Sports |
| MakeMyTrip | 24.66× | Travel & Leisure |
| Cobra Kai | 11.6× | Movies & TV |
| Judo | 7.57× | Sports |
| rugby | 8.41× | Sports |
| Japanese martial arts | 11.5× | Sports |
| Martial arts | 3.82× | Sports |
| Georges St-Pierre | 14× | Sports |
| Sailing | 7.28× | Sports |
| Submission wrestling | 12.35× | Sports |
| Heavyweight (MMA) | 8.19× | Sports |
| Anthony Joshua | 8.42× | Sports |
| CouchSurfing | 25.33× | Travel & Leisure |
| Brazilian jiu-jitsu gi | 17.34× | Sports |
| Mixed martial arts | 3.22× | Sports |
| Ultimate Fighting Championship | 3.02× | Sports |
| Kayak.com | 10.95× | Travel & Leisure |
| Full contact karate | 16.05× | Sports |
| Lonely Planet | 8.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.23 |
| Luxury Orientation | PREMIUM | 1.88 |
| Patriotism | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.31 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.6% |
| United Kingdom | 4.5% |
See Karate audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Karate have in United States?
Karate has an estimated audience of 7,740,719 people in United States, concentrated in California and Texas.
What is the gender split and age of Karate fans?
26.0% of Karate fans are female, 74.0% are male, with an average age of 34.3 years.
Which brands do Karate fans like most?
Karate fans show strongest brand affinity for Jon Jones (13.47×), Combat sport (5.02×), and MakeMyTrip (24.66×) over the country average.
Where do Karate fans live in United States?
Karate fans in United States are most concentrated in California (reach 1,184,898), Texas (reach 894,846), and Florida (reach 667,249). These three regions account for the largest share of the active audience.
What other brands do Karate fans also like?
Beyond Karate itself, the audience over-indexes on Combat sport (5.02×), MakeMyTrip (24.66×), Cobra Kai (11.6×), and Judo (7.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Karate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.