Rascasse Audience Intelligence

Brazilian jiu-jitsu gi Audience in United States

A data profile of the people who buy, follow and care about Brazilian jiu-jitsu gi in United States — modelled from more than twelve digital signal sources. Brazilian jiu-jitsu gi has an estimated audience of 1,331,816 people in United States.

#7708among Topic in United States#1768in Sports

The average Brazilian jiu-jitsu gi fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Aikido, Anthony Joshua, with strongest over-indexing on Judo (62.75× the country average).

Demographically, the Brazilian jiu-jitsu gi audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian jiu-jitsu gi fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian jiu-jitsu gi profile in United States.

Audience size
1.3M
in United States
Gender
18.8%♀
81.2% male
Age
32.9
average years
Country rank
#19367
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian jiu-jitsu gi fans

18.8% are female, 81.2% are male, average age 32.9.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Brazilian jiu-jitsu gi audience in United States
MetricValue
Female18.8%
Male81.2%
Average age32.9
Estimated audience size1,331,816
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Brazilian jiu-jitsu gi audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Brazilian jiu-jitsu gi audience comes from United States.

Worldwide audience distribution share by country for Brazilian jiu-jitsu gi
CountryShare
United States36.1%
Japan9.1%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian jiu-jitsu gi audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian jiu-jitsu gi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.27×
02California~200K1.39×
03Alaska~4K1.30×
04Nevada~20K1.29×
05Wyoming~3K1.27×
06Oklahoma~20K1.24×
07Washington~30K1.20×
08Arizona~30K1.14×
09Oregon~20K1.13×
10West Virginia~7K1.11×
11Virginia~30K1.07×
12Colorado~20K1.07×
13Idaho~7K1.07×
14Montana~4K1.07×
15North Carolina~40K1.05×
16New Jersey~40K1.04×
17Kentucky~20K1.04×
18New Hampshire~5K1.02×
19Maine~5K1.02×
20Tennessee~30K0.98×
21Arkansas~10K0.98×
22Texas~100K0.97×
23Rhode Island~4K0.97×
24Massachusetts~20K0.94×
25Connecticut~10K0.94×
26New Mexico~6K0.94×
27South Dakota~3K0.93×
28North Dakota~3K0.93×
29Florida~80K0.92×
30Kansas~10K0.92×
31Utah~10K0.91×
32New York~70K0.90×
33Indiana~20K0.90×
34Missouri~20K0.90×
35Delaware~3K0.89×
36Louisiana~20K0.88×
37Nebraska~6K0.88×
38Georgia~40K0.87×
39Mississippi~10K0.87×
40South Carolina~20K0.86×
41Maryland~20K0.85×
42Washington, District of Columbia~3K0.85×
43Pennsylvania~40K0.83×
44Alabama~20K0.83×
45Iowa~9K0.83×
46Illinois~40K0.82×
47Ohio~30K0.81×
48Michigan~30K0.74×
49Wisconsin~10K0.74×
50Minnesota~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Brazilian jiu-jitsu gi, United States
0.72×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian jiu-jitsu gi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian jiu-jitsu gi audience
#·InterestCategoryAffinity×
01AikidoSports66.55×
02JudoSports62.75×
03Khabib NurmagomedovSports49.01×
04Anthony JoshuaSports43.66×
05JujutsuSports42.32×
06GrapplingSports25.99×
07TaekwondoSports25.54×
08Jon JonesSports23.54×
09Muay ThaiSports19.80×
10KarateSports17.34×
11Dana WhiteSports16.69×
12BiohackingTechnology & Electronics13.57×
13Toyota SupraCars & Mobility12.96×
14Dungeons & DragonsGames9.16×
15Broadcasting of sports eventsMovies & TV8.48×
16Rick and MortyMovies & TV8.19×
17Self-defenseSports7.52×
18VehiclesCars & Mobility2.57×
19Physical fitnessSports2.24×
20ClothingFashion & Accessoires2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian jiu-jitsu gi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian jiu-jitsu gi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM12.10×
Risk AppetiteTHRILL2.08×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian jiu-jitsu gi audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
IndulgenceJOY0.78×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian jiu-jitsu gi have in United States?

Brazilian jiu-jitsu gi has an estimated audience of 1,331,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazilian jiu-jitsu gi fans?

18.8% of Brazilian jiu-jitsu gi fans are female, 81.2% are male, with an average age of 32.9 years.

03

Which brands do Brazilian jiu-jitsu gi fans like most?

Brazilian jiu-jitsu gi fans show strongest brand affinity for Judo (62.75×), Aikido (66.55×), and Anthony Joshua (43.66×) over the country average.

04

Where do Brazilian jiu-jitsu gi fans live in United States?

Brazilian jiu-jitsu gi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian jiu-jitsu gi fans also like?

Beyond Brazilian jiu-jitsu gi itself, the audience over-indexes on Aikido (66.55×), Anthony Joshua (43.66×), Grappling (25.99×), and Khabib Nurmagomedov (49.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian jiu-jitsu gi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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