Brazilian jiu-jitsu gi Audience in United States
Brazilian jiu-jitsu gi has an estimated audience of 1,331,816 people in United States. 18.8% are female, 81.2% are male, average age 32.9. Top brand affinities: Tyson Fury, Khabib Nurmagomedov, Google Maps, Indeed.com, Judo.
Top brand affinities include Tyson Fury, Khabib Nurmagomedov, Google Maps, with strongest over-indexing on Tyson Fury (81.12× the country average). Demographically, the Brazilian jiu-jitsu gi audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.
Category: Sports · Type: Topic
Demographics of Brazilian jiu-jitsu gi fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 32.9 |
| Estimated audience size | 1,331,816 |
Audience persona
The typical Brazilian jiu-jitsu gi fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Tyson Fury.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyson Fury | 81.12× | Sports |
| Khabib Nurmagomedov | 70.85× | Sports |
| Google Maps | 11.08× | Internet & Social Media |
| Indeed.com | 10.09× | Business & Career |
| Judo | 21.88× | Sports |
| Aaron Rodgers | 14.37× | Sports |
| Autism Awareness | 19.03× | Health |
| CarGurus | 11.56× | Cars & Mobility |
| Capital One | 7.86× | Business & Career |
| Anthony Joshua | 24.41× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Nicolas Cage | 22.65× | Movies & TV |
| Ronnie Coleman | 30.98× | Sports |
| Enterprise Rent-A-Car | 10.58× | Cars & Mobility |
| Beetlejuice | 8.23× | Movies & TV |
| Logan Paul | 29.99× | Movies & TV |
| Google News | 9.25× | News |
| Bruce Willis | 11.33× | Movies & TV |
| Toyota Supra | 22.64× | Cars & Mobility |
| Colin Farrell | 26.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Early Adopter Mentality | POWER | 1.63 |
| Sports Activity | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Japan | 9.1% |
| Brazil | 8.8% |
See Brazilian jiu-jitsu gi audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Brazilian jiu-jitsu gi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.