Brazilian jiu-jitsu gi Audience in United States
Brazilian jiu-jitsu gi has an estimated audience of 1,331,816 people in United States. 18.8% are female, 81.2% are male, average age 32.9. Top brand affinities: Pro-Ject, Vocal harmony, Product design, Historic site, Urban Outfitters.
Top brand affinities include Pro-Ject, Vocal harmony, Product design, with strongest over-indexing on Pro-Ject (13.04× the country average). Demographically, the Brazilian jiu-jitsu gi audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.
Category: Sports · Type: Topic
Demographics of Brazilian jiu-jitsu gi fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 32.9 |
| Estimated audience size | 1,331,816 |
Audience persona
The typical Brazilian jiu-jitsu gi fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 13.04× | Music & Radio |
| Vocal harmony | 13.06× | Music & Radio |
| Product design | 5.49× | Business & Career |
| Historic site | 11.91× | Arts & Culture |
| Urban Outfitters | 4.73× | Shopping |
| Grinch | 9.85× | Movies & TV |
| Governor of Michigan | 14.02× | Politics & Society |
| UK garage | 8.26× | Music & Radio |
| Goop | 8.02× | Internet & Social Media |
| Wok | 9.41× | Food & Beverages |
| Hibachi | 10.95× | Food & Beverages |
| Mathcore | 10.83× | Music & Radio |
| Hipster | 11.33× | Politics & Society |
| Embroidery Library | 17.68× | Home & Garden |
| JDSU | 3.38× | Business & Career |
| Gift registry | 13.98× | Kids & Family |
| La Jolla | 9.65× | Travel & Leisure |
| El Paso County, Colorado | 13.04× | Travel & Leisure |
| Hang Seng Index | 13.06× | Business & Career |
| nbc chicago | 5.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Early Adopter Mentality | POWER | 1.63 |
| Sports Activity | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Japan | 9.1% |
| Brazil | 8.8% |
See Brazilian jiu-jitsu gi audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brazilian jiu-jitsu gi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.