Rascasse Audience Intelligence

Muay Thai Audience in United States

A data profile of the people who buy, follow and care about Muay Thai in United States — modelled from more than twelve digital signal sources. Muay Thai has an estimated audience of 1,912,887 people in United States.

#175among Sport in United States#6470among Topic in United States#1322in Sports

The average Muay Thai fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Combat sport, Ultimate Fighting Championship, Anthony Joshua, with strongest over-indexing on Combat sport (6.76× the country average).

Demographically, the Muay Thai audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muay Thai fan in United States is more male, around 34.4 years old, with strong Sports Activity tendencies and a notable affinity for Combat sport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muay Thai profile in United States.

Audience size
1.9M
in United States
Gender
23.7%♀
76.3% male
Age
34.4
average years
Country rank
#14743
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muay Thai fans

23.7% are female, 76.3% are male, average age 34.4.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Muay Thai audience in United States
MetricValue
Female23.7%
Male76.3%
Average age34.4
Estimated audience size1,912,887
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Muay Thai audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Muay Thai audience comes from United States.

Worldwide audience distribution share by country for Muay Thai
CountryShare
United States13.3%
Japan4.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muay Thai audience in United States is strongest.

Fig. 05

Top regions by affinity

Muay Thai fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.36×
02California~400K1.88×
03New York~200K1.53×
04Nevada~30K1.53×
05Washington~50K1.41×
06Arizona~50K1.35×
07New Jersey~60K1.33×
08Texas~200K1.31×
09Colorado~40K1.31×
10Virginia~60K1.27×
11Florida~200K1.26×
12Massachusetts~50K1.25×
13Washington, District of Columbia~7K1.20×
14Illinois~70K1.13×
15Maryland~40K1.12×
16Oregon~20K1.10×
17Alaska~4K1.08×
18Utah~20K1.06×
19Pennsylvania~70K1.04×
20Georgia~60K1.04×
21North Carolina~60K1.02×
22Idaho~10K1.00×
23Rhode Island~6K0.99×
24Connecticut~20K0.98×
25New Mexico~9K0.98×
26Minnesota~30K0.92×
27Oklahoma~20K0.91×
28Delaware~5K0.87×
29New Hampshire~6K0.86×
30Ohio~50K0.83×
31Michigan~40K0.83×
32South Carolina~20K0.83×
33Vermont~3K0.80×
34Tennessee~30K0.79×
35Missouri~20K0.79×
36Indiana~30K0.77×
37Nebraska~7K0.77×
38Kentucky~20K0.76×
39Kansas~10K0.76×
40Montana~4K0.76×
41Wisconsin~20K0.74×
42South Dakota~3K0.72×
43West Virginia~6K0.71×
44Maine~5K0.71×
45Louisiana~20K0.70×
46Alabama~20K0.69×
47North Dakota~3K0.69×
48Arkansas~10K0.68×
49Iowa~10K0.65×
50Mississippi~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Muay Thai, United States
0.63×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muay Thai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muay Thai audience
#·InterestCategoryAffinity×
01Brazilian jiu-jitsu giSports19.80×
02Jon JonesSports15.02×
03Submission wrestlingSports13.29×
04Welterweight (MMA)Sports12.18×
05Anthony JoshuaSports12.02×
06Heavyweight (MMA)Sports11.01×
07KickboxingSports10.44×
08JudoSports8.45×
09Conor McGregorSports8.33×
10KarateSports8.21×
11Combat sportSports6.76×
12GrapplingSports6.56×
13Mixed martial artsSports4.93×
14Martial artsSports4.54×
15Ultimate Fighting ChampionshipSports4.46×
16NBA playoffsSports3.86×
17FIFA World CupSports3.21×
18PeacemakerMovies & TV2.71×
19SupermanMovies & TV2.38×
20FIFA World Cup 2026Sports2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muay Thai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muay Thai audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.83×
PatriotismCONSERVATISM1.74×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muay Thai audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
DIY MentalityTHRILL0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muay Thai have in United States?

Muay Thai has an estimated audience of 1,912,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muay Thai fans?

23.7% of Muay Thai fans are female, 76.3% are male, with an average age of 34.4 years.

03

Which brands do Muay Thai fans like most?

Muay Thai fans show strongest brand affinity for Combat sport (6.76×), Ultimate Fighting Championship (4.46×), and Anthony Joshua (12.02×) over the country average.

04

Where do Muay Thai fans live in United States?

Muay Thai fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Muay Thai fans also like?

Beyond Muay Thai itself, the audience over-indexes on Ultimate Fighting Championship (4.46×), Anthony Joshua (12.02×), Mixed martial arts (4.93×), and Martial arts (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Muay Thai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Muay Thai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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