Muay Thai Audience in United States

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Muay Thai has an estimated audience of 1,912,887 people in United States. 23.7% are female, 76.3% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Jon Jones, Mixed martial arts, Anthony Joshua, Martial arts.

The average Muay Thai fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Jon Jones, Mixed martial arts, with strongest over-indexing on Combat sport (6.76× the country average). Demographically, the Muay Thai audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Muay Thai fans

Demographic split for Muay Thai audience in United States
MetricValue
Female23.7%
Male76.3%
Average age34.4
Estimated audience size1,912,887

Audience persona

The typical Muay Thai fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Muay Thai in United States
RegionReachAffinity
California431,7612.05×
Texas228,0881.39×
New York180,9711.69×
Florida169,0651.31×
Illinois78,1531.23×
New Jersey68,0021.4×
Pennsylvania67,9621.06×
Virginia61,2601.31×
Georgia61,1861.04×
North Carolina59,6671.04×
Washington56,2641.47×
Arizona55,6201.42×
Massachusetts48,0311.27×
Ohio47,1740.8×
Michigan42,2290.84×
Colorado41,3011.37×
Maryland37,1521.13×
Tennessee29,9010.78×
Nevada29,3211.58×
Indiana26,9510.77×
Oregon25,1491.15×
Minnesota24,9110.91×
Missouri23,7110.77×
South Carolina23,5070.82×
Wisconsin20,3680.71×
Hawaii20,2652.46×
Connecticut19,1101×
Oklahoma18,8920.89×
Utah18,5391.08×
Kentucky18,2600.76×
Alabama17,3540.65×
Louisiana16,5720.67×
Kansas11,2510.75×
Iowa9,9690.63×
Arkansas9,8540.63×
Idaho9,1570.95×
New Mexico8,9880.94×
Mississippi8,7880.56×
Washington, District of Columbia7,1901.25×
Nebraska6,8880.72×
New Hampshire6,0920.81×
Rhode Island6,0360.99×
West Virginia5,5030.62×
Maine4,3760.64×
Delaware4,1110.78×
Alaska3,7750.92×
Montana3,5970.68×
South Dakota2,5690.58×
North Dakota2,1080.54×
Vermont2,0570.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muay Thai audience
BrandAffinityCategory
Combat sport6.76×Sports
Jon Jones15.02×Sports
Mixed martial arts4.93×Sports
Anthony Joshua12.02×Sports
Martial arts4.54×Sports
Heavyweight (MMA)11.01×Sports
Judo8.45×Sports
Ultimate Fighting Championship4.46×Sports
Kickboxing10.44×Sports
Superman2.38×Movies & TV
Georges St-Pierre15.5×Sports
Welterweight (MMA)12.18×Sports
FIFA World Cup3.21×Sports
Grappling6.56×Sports
Submission wrestling13.29×Sports
Brazilian jiu-jitsu gi19.8×Sports
Karate8.21×Sports
NBA playoffs3.86×Sports
Peacemaker2.71×Movies & TV
Boxing training12.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muay Thai audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
PatriotismCONSERVATISM1.67
Early Adopter MentalityPOWER1.6
Luxury OrientationPREMIUM1.49
Sports ActivityPOWER1.32
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Muay Thai
CountryShare
United States13.3%
Japan4.2%
United Kingdom3.2%

See Muay Thai audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Muay Thai have in United States?

Muay Thai has an estimated audience of 1,912,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Muay Thai fans?

23.7% of Muay Thai fans are female, 76.3% are male, with an average age of 34.4 years.

Which brands do Muay Thai fans like most?

Muay Thai fans show strongest brand affinity for Combat sport (6.76×), Jon Jones (15.02×), and Mixed martial arts (4.93×) over the country average.

Where do Muay Thai fans live in United States?

Muay Thai fans in United States are most concentrated in California (reach 431,761), Texas (reach 228,088), and New York (reach 180,971). These three regions account for the largest share of the active audience.

What other brands do Muay Thai fans also like?

Beyond Muay Thai itself, the audience over-indexes on Jon Jones (15.02×), Mixed martial arts (4.93×), Anthony Joshua (12.02×), and Martial arts (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muay Thai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.