Kickboxing Audience in United States

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Kickboxing has an estimated audience of 7,214,381 people in United States. 27.4% are female, 72.6% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, Superman, Ultimate Fighting Championship, Combat sport, Mixed martial arts.

The average Kickboxing fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, Superman, Ultimate Fighting Championship, with strongest over-indexing on Online shopping (1.53× the country average). Demographically, the Kickboxing audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Kickboxing fans

Demographic split for Kickboxing audience in United States
MetricValue
Female27.4%
Male72.6%
Average age34.8
Estimated audience size7,214,381

Audience persona

The typical Kickboxing fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Kickboxing in United States
RegionReachAffinity
California1,267,0731.6×
Texas887,8371.43×
Florida593,5461.22×
New York556,7061.38×
Illinois265,9921.11×
New Jersey257,2431.4×
Pennsylvania248,1431.02×
Georgia247,6291.11×
North Carolina228,3521.05×
Virginia193,4091.1×
Ohio188,3890.85×
Washington181,3361.25×
Arizona167,5061.14×
Michigan162,1970.86×
Massachusetts158,2701.11×
Tennessee140,9530.97×
Colorado138,8771.22×
Maryland136,2461.1×
Indiana123,7060.94×
South Carolina101,1960.93×
Missouri99,0390.85×
Nevada96,1691.38×
Minnesota94,1440.91×
Wisconsin91,7580.85×
Oregon89,4581.08×
Louisiana87,4850.94×
Alabama86,5060.86×
Oklahoma85,0681.06×
Kentucky84,7470.94×
Connecticut78,9421.09×
Utah62,2160.96×
Arkansas59,0220.99×
Mississippi53,9430.91×
Kansas52,1260.92×
Iowa49,4860.83×
Hawaii46,8081.51×
New Mexico36,1411×
Idaho33,7050.93×
Nebraska31,4490.87×
Rhode Island27,2241.19×
New Hampshire24,2710.85×
West Virginia21,8200.65×
Washington, District of Columbia20,1550.93×
Delaware18,3740.92×
Maine18,2180.7×
Alaska12,6690.82×
Montana12,2520.61×
South Dakota10,9860.66×
North Dakota10,3650.7×
Vermont8,6930.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kickboxing audience
BrandAffinityCategory
Online shopping1.53×Shopping
Superman1.55×Movies & TV
Ultimate Fighting Championship2.58×Sports
Combat sport2.87×Sports
Mixed martial arts2.4×Sports
Karate5.01×Sports
Anderson Silva (kickboxer)16.06×Sports
Martial arts2.12×Sports
Anthony Joshua5.47×Sports
NBA Finals2.08×Sports
Grappling3.29×Sports
Judo3.72×Sports
NBA playoffs2.1×Sports
FIFA World Cup1.52×Sports
Duck hunting2.69×Sports
Los Angeles Lakers1.91×Sports
Wrestling2.19×Sports
Japanese martial arts5.12×Sports
NFL Network1.85×Sports
World Boxing Council5.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kickboxing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.25
Luxury OrientationPREMIUM1.18
Risk AppetiteTHRILL1.14
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Kickboxing
CountryShare
United States19.8%
Japan5.7%
United Kingdom4.6%

See Kickboxing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Kickboxing have in United States?

Kickboxing has an estimated audience of 7,214,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Kickboxing fans?

27.4% of Kickboxing fans are female, 72.6% are male, with an average age of 34.8 years.

Which brands do Kickboxing fans like most?

Kickboxing fans show strongest brand affinity for Online shopping (1.53×), Superman (1.55×), and Ultimate Fighting Championship (2.58×) over the country average.

Where do Kickboxing fans live in United States?

Kickboxing fans in United States are most concentrated in California (reach 1,267,073), Texas (reach 887,837), and Florida (reach 593,546). These three regions account for the largest share of the active audience.

What other brands do Kickboxing fans also like?

Beyond Kickboxing itself, the audience over-indexes on Superman (1.55×), Ultimate Fighting Championship (2.58×), Combat sport (2.87×), and Mixed martial arts (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kickboxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.