Kickboxing Audience in Germany
Kickboxing has an estimated audience of 1,212,228 people in Germany. 27.8% are female, 72.2% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Combat sport, FIFA World Cup, Martial arts, Mixed martial arts.
The average Kickboxing fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Combat sport, FIFA World Cup, with strongest over-indexing on Sports (1.87× the country average). Demographically, the Kickboxing audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Kickboxing fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 33.8 |
| Estimated audience size | 1,212,228 |
Audience persona
The typical Kickboxing fan in Germany is more male, around 33.8 years old, with strong Sports Activity tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,480 | 1.14× |
| Bayern | 216,934 | 1.11× |
| Baden-Württemberg | 194,342 | 1.17× |
| Hessen | 112,571 | 1.22× |
| Niedersachsen | 106,195 | 0.9× |
| Berlin | 84,568 | 1.56× |
| Rheinland-Pfalz | 65,322 | 1.08× |
| Sachsen | 46,130 | 0.78× |
| Schleswig-Holstein | 37,761 | 0.87× |
| Brandenburg | 33,410 | 0.89× |
| Hamburg | 29,497 | 1.08× |
| Sachsen-Anhalt | 24,597 | 0.78× |
| Thüringen | 23,580 | 0.76× |
| Saarland | 14,831 | 1× |
| Mecklenburg-Vorpommern | 14,671 | 0.63× |
| Bremen | 10,673 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.87× | Sports |
| Combat sport | 4.84× | Sports |
| FIFA World Cup | 2.08× | Sports |
| Martial arts | 3.68× | Sports |
| Mixed martial arts | 3.92× | Sports |
| UEFA Champions League | 1.85× | Sports |
| Ultimate Fighting Championship | 3.96× | Sports |
| Demetrious Johnson (fighter) | 26.33× | Sports |
| Bundesliga | 1.53× | Sports |
| Heavyweight (MMA) | 8.25× | Sports |
| Galatasaray S.K. | 2.1× | Sports |
| Real Madrid C.F. | 1.9× | Sports |
| Twitch | 2.14× | Games |
| FC Barcelona | 2.03× | Sports |
| Karate | 5.32× | Sports |
| Underground hip hop | 3.04× | Music & Radio |
| Grappling | 4.61× | Sports |
| Wrestling | 3.4× | Sports |
| Premier League | 2.1× | Sports |
| Men's Fitness | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.13 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 5.7% |
| United Kingdom | 4.6% |
See Kickboxing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Kickboxing have in Germany?
Kickboxing has an estimated audience of 1,212,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kickboxing fans?
27.8% of Kickboxing fans are female, 72.2% are male, with an average age of 33.8 years.
Which brands do Kickboxing fans like most?
Kickboxing fans show strongest brand affinity for Sports (1.87×), Combat sport (4.84×), and FIFA World Cup (2.08×) over the country average.
Where do Kickboxing fans live in Germany?
Kickboxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,480), Bayern (reach 216,934), and Baden-Württemberg (reach 194,342). These three regions account for the largest share of the active audience.
What other brands do Kickboxing fans also like?
Beyond Kickboxing itself, the audience over-indexes on Combat sport (4.84×), FIFA World Cup (2.08×), Martial arts (3.68×), and Mixed martial arts (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kickboxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.