Rascasse Audience Intelligence

Kickboxing Audience in Germany

A data profile of the people who buy, follow and care about Kickboxing in Germany — modelled from more than twelve digital signal sources. Kickboxing has an estimated audience of 1,212,228 people in Germany.

#97among Sport in Germany#2766among Topic in Germany#448in Sports

The average Kickboxing fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Sports, Combat sport, with strongest over-indexing on FIFA World Cup (2.08× the country average).

Demographically, the Kickboxing audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kickboxing fan in Germany is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickboxing profile in Germany.

Audience size
1.2M
in Germany
Gender
27.8%♀
72.2% male
Age
33.8
average years
Country rank
#5449
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kickboxing fans

27.8% are female, 72.2% are male, average age 33.8.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Kickboxing audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age33.8
Estimated audience size1,212,228
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Kickboxing audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Kickboxing audience comes from Germany.

Worldwide audience distribution share by country for Kickboxing
CountryShare
United States19.8%
Japan5.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickboxing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kickboxing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.48×
02Hessen~100K1.19×
03Baden-Württemberg~200K1.12×
04Nordrhein-Westfalen~300K1.11×
05Bayern~200K1.10×
06Rheinland-Pfalz~60K1.07×
07Hamburg~30K1.06×
08Bremen~10K1.02×
09Saarland~10K1.01×
10Niedersachsen~100K0.91×
11Schleswig-Holstein~40K0.91×
12Brandenburg~30K0.89×
13Thüringen~30K0.88×
14Sachsen-Anhalt~30K0.87×
15Mecklenburg-Vorpommern~20K0.84×
16Sachsen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Kickboxing, Germany
0.83×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickboxing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickboxing audience
#·InterestCategoryAffinity×
01Demetrious Johnson (fighter)Sports26.33×
02Adrien BronerSports13.33×
03Heavyweight (MMA)Sports8.25×
04KarateSports5.32×
05Combat sportSports4.84×
06GrapplingSports4.61×
07Ultimate Fighting ChampionshipSports3.96×
08Mixed martial artsSports3.92×
09Martial artsSports3.68×
10WrestlingSports3.40×
11Underground hip hopMusic & Radio3.04×
12TwitchGames2.14×
13Galatasaray S.K.Sports2.10×
14Premier LeagueSports2.10×
15FIFA World CupSports2.08×
16FC BarcelonaSports2.03×
17Real Madrid C.F.Sports1.90×
18SportsSports1.87×
19UEFA Champions LeagueSports1.85×
20BundesligaSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickboxing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickboxing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Risk AppetiteTHRILL1.28×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickboxing audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
IndividualismJOY0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kickboxing have in Germany?

Kickboxing has an estimated audience of 1,212,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kickboxing fans?

27.8% of Kickboxing fans are female, 72.2% are male, with an average age of 33.8 years.

03

Which brands do Kickboxing fans like most?

Kickboxing fans show strongest brand affinity for FIFA World Cup (2.08×), Sports (1.87×), and Combat sport (4.84×) over the country average.

04

Where do Kickboxing fans live in Germany?

Kickboxing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kickboxing fans also like?

Beyond Kickboxing itself, the audience over-indexes on Sports (1.87×), Combat sport (4.84×), Martial arts (3.68×), and UEFA Champions League (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Kickboxing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kickboxing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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